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Welcome To Brazil
Country number
122
Selected MR Agencies

An Introduction to Brazil

Brazil was a colony / dependency of Portugal from the landing of Pedro lvares Cabral in 1500 until independence in 1822 - it then became the Empire of Brazil, a unitary state governed under a constitutional monarchy and a parliamentary system; a presidential republic after a military coup in 1889; and a Federal Republic under the new constitution of 1988. See full country profile.

Latest Research News from Brazil

Oct 31
WPP marcoms agency J. Walter Thompson has acquired a majority stake in Brazilian eCommerce and iCloud specialist E-Next Consultoria e Servios de Internet (Enext). Terms of the deal were not disclosed. Oct 31 2017
Feb 9
Brand strategy and insight agency BrainJuicer has reported a 24% rise in revenue to 31.24m for the twelve months of 2016, compared with 25.18m in 2015. The firm says this growth - equivalent to 15 percent on a constant currency basis, is 'testament to the strength of its System1 approach'. Feb 9 2017


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of Brazil
CAPITAL: Brasilia
GOVERNMENT: federal republic
AREA: 8,514,877 sq km
POPULATION: 203,429,773 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Portuguese
Iguassu Falls, Brazil
Iguassu Falls, Brazil


The 'Plane Truth? Alberto Santos-Dumont is considered the Father of Aviation in Brazil, and many Brazilians apparently believe it a great injustice that he is not credited with the invention of the aeroplane. Santos-Dumont made his first flight in a fixed-wing plane in 1906 in Paris, three years after the Wright brothers' Kitty Hawk flight.

Brazilians say the Wright brothers' flight 'didn't count' because firstly, they used a catapult and rails to launch the plane, whereas Santos-Dumont's plane had wheels, and secondly the Kitty Hawk used strong headwinds that helped the plane get off the ground, whereas Santos-Dumont's plane took off on its own power.

Brazil will also be the first South American country to host a Summer Olympics in Rio de Janeiro in 2016.

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Brazil in Profile

Brazil was a colony / dependency of Portugal from the landing of Pedro lvares Cabral in 1500 until independence in 1822 - it then became the Empire of Brazil, a unitary state governed under a constitutional monarchy and a parliamentary system; a presidential republic after a military coup in 1889; and a Federal Republic under the new constitution of 1988.

The core culture of Brazil is derived from the Portuguese, but is strongly influenced by African, indigenous and non-Portuguese European cultures and traditions. Home to the Amazon river and rainforest, samba football, Carnival, and a rapidly growing population and economy, it's one of the most vibrant states on earth - and it will be hosting both the 2014 World Cup and the 2016 Olympics (in Rio de Janeiro).

Some Business and General Info

GDP: $2.172 trillion (2010 est.) - $10,800 (2010 est.)

Religions Roman Catholic (nominal) 73.6%, Protestant 15.4%, Spiritualist 1.3%, Bantu/voodoo 0.3%, other 1.8%, unspecified 0.2%, none 7.4% (2000 census)

Currency: Real (BRL) $1 = R$ 2.84

Telephone Code: +55

Overview of the Research Industry

MR Association(s):

SBPM and ABEP

Brazil's MR industry is buoyant - reporting a net growth of just under 27% in 2010 (up to $815m from $540m in 2009) - a whopping 44% of regional turnover. That makes Brazil the 7th largest MR market in the World. 92% of research is domestic, and there's a 65/25 quant/qual split.
Source: ESOMAR

Overview of Trade and Industry

Brazil's fast-growing economy is the largest in Latin America and the 7th (by GDP) or 8th (by PPP) largest in the World. The country has abundant natural resources, a large labour pool, and is a net external creditor, with strong growth and high interest rates attractive to foreign investors.

In 2010 Brazil exported $201.9bn worth of goods to China, the USA, Argentina, the Netherlands and Germany, with key commodities being transport equipment, iron ore, soybeans, footwear, coffee and vehicles. Imports worth $181.7bn primarily came from the USA, China, Argentina, Germany and South Korea and consisted of machinery, electrical and transport equipment, chemical products, oil, auto parts and electronics.

My view
from...
Brazil
Researchers Talk!
Have your say!
If you are a researcher based in Brazil, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

A view from a Brazilian researcher will appear here very soon - especially if you get in touch and agree to write us one!