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Welcome To El Salvador
Country number
152
Selected MR Agencies

An Introduction to El Salvador

El Salvador is the smallest and the most densely populated country in Central America. Ongoing rapid industrialisation has raised the standard of living and diversified the economy. Conversely, it's one of the few countries experiencing reforestation - overall forest cover has expanded by nearly 20 percent since 1992. See full country profile.

Latest Research News from Latin America

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Aug 18
UK-based digital audience platform MPP Global has appointed Heath Podvesker as General Manager Americas, Melissa Pegus as VP of Channel and Strategic Alliances and Trena De Landro as VP of Publishing and Media. Aug 18 2017


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of El Salvador
CAPITAL: San Salvador
GOVERNMENT: Federal constitutional republic
AREA: 21,041 sq km
POPULATION: 6,071,774 (2011 est.)
MAJOR LANGUAGE: Official Language: Spanish
Elections, El Salvador
Elections, El Salvador


Day of No Death Gang-related violence is at crisis levels in El Salvador - there are an estimated 25,000 gang members at large, with another 9,000 in prison. The country has one of the highest murder rates in the world - in early 2012, it averaged 16 killings per day - but in late March that number dropped to fewer than 5 per day and on April 14, for the first time in over 3 years there were no killings.

A little More Knowledge?
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El Salvador in Profile

El Salvador is the smallest and the most densely populated country in Central America. Ongoing rapid industrialisation has raised the standard of living and diversified the economy. Conversely, it's one of the few countries experiencing reforestation - overall forest cover has expanded by nearly 20 percent since 1992.

The Spanish settled the country in the 16th century despite fierce resistance from the native Pipil and Lenca tribes. El Salvador was independent within the Federal Republic of Central America from 1821 and on its own from 1841. The twentieth century was marked by unstable government, attempted revolutions and coups, culminating in a long civil war from 1980 to 1992.

Some Business and General Info

GDP: $44.8bn (2011 est); $6,919 per capita

Religions Roman Catholic 57.1%, Protestant 21.2%, Jehovah's Witnesses 1.9%, Mormon 0.7%, other religions 2.3%, none 16.8% (2003 est.)

Currency: The El Salvador Colón was the official currency from 1892 to 2001, when it adopted the U.S. Dollar - the two are now used concurrently [9.0 SVC = $US 1]

Telephone Code: +503

Research Industry

no stats or MR association at present

Overview of Trade and Industry

El Salvador's economy has made enormous strides since the civil war ended in 1992. This is mostly due to strict fiscal discipline on the part of the government (including VAT at 13% and income tax at 30%) and judicious alignments such as membership of the Dominican Republic-Central American Free Trade Agreement (CAFTA-DR) and a $461m compact with the US government agency Millennium Challenge Corporation (MCC) to stimulate economic growth and reduce poverty in the areas most hit by the war.

Membership of CAFTA-DR has boosted export of processed foods, sugar, and ethanol, and strengthened the county's competitive edge against Asian competition in the clothing sector. The government has also promoted open trade and investment and embarked on a programme of utility and financial services privatization.

Exports ($3.85bn in 2009) include offshore assembly exports, coffee, sugar, textiles and apparel, gold, ethanol, chemicals, electricity and iron and steel manufactured goods which are being sent mostly to the US (44%), Guatemala (14%), Honduras (13%) a'd Nicaragua (6%). Major imports (total $6.70bn in 2009) are raw materials, consumer goods, capital goods, fuels, foodstuffs, petroleum and electricity coming from the US (30%), Mexico (10.3%) and Guatemala (9.7%).

My view
from...
El Salvador
Researchers Talk!
Have your say!
If you are a researcher based in El Salvador, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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