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Welcome To Guatemala
Country number
153
Selected MR Agencies

An Introduction to Guatemala

The area of the Republic of Guatemala was home to the Mayan civilisation in pre-Columbian times, characterised by great cities, pyramids and wide roads - the classic Mayan civilisation came to an abrupt end in about 900 AD, possibly due to repeated droughts. The country was later colonised by Spain, then independent from the 1820s. See full country profile.

Latest Research News from Latin America

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Aug 18
UK-based digital audience platform MPP Global has appointed Heath Podvesker as General Manager Americas, Melissa Pegus as VP of Channel and Strategic Alliances and Trena De Landro as VP of Publishing and Media. Aug 18 2017


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)
Know of an MR agency based in Guatemala? We don't - please get in touch


Fast Facts
Map of Guatemala
CAPITAL: Guatemala City
GOVERNMENT: Presidential constitutional republic
AREA: 108,889 sq km
POPULATION: 13,824,463 (2011 est.)
MAJOR LANGUAGE: Spanish 60%, Amerindian languages (23 officially recognized) 40%.
Mayan masks, Guatemala
Mayan masks, Guatemala


No country for old men With its long civil war no doubt a factor, Guatemala has the lowest median age of any country in the Western Hemisphere: 19.4 years old for males and 20.7 years for females - comparable to a number of countries in central Africa. Amerindians (mostly Mayan) make up more than two fifths of the population, which at times in the twentieth century has growth faster than any other in the Western Hemisphere.

Flow of capital
Guatemala also has 37 volcanoes, four of them active, and a history of natural disasters two of which have resulted in new capital cities: Ciudad Vieja was destroyed by volcanic mudflows in 1541 and Antigua Guatemala by earthquakes in 1773.

A little More Knowledge?
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Guatemala in Profile

The area of the Republic of Guatemala was home to the Mayan civilisation in pre-Columbian times, characterised by great cities, pyramids and wide roads - the classic Mayan civilisation came to an abrupt end in about 900 AD, possibly due to repeated droughts. The country was later colonised by Spain, then independent from the 1820s.

After periods of liberalisation and dictatorship in the nineteenth and early twentieth centuries, Guatemala became embroiled in a 36-year civil war which only ended in 1996 - the war had raized 450 Mayan villages, resulted in some 200,000 deaths and displaced a million people. Since then, the country has witnessed both economic growth and successful democratic elections.

Some Business and General Info

GDP: $74.0bn (2011 est); $4,875 per capita

Religions Roman Catholic (50-60%), Protestant (40%), indigenous Mayan beliefs (1%).

Currency: Guatemalan Quetzal. 7.9 GTQ = $US 1

Telephone Code: +502

Research Industry

Guatemala is the 64th largest research market in the world, and the 11th largest in Latin America. 40 percent of MR turnover comes from domestic clients and 60 percent from international.

Overview of Trade and Industry

Although Guatemala's bloody, 36 year long civil war ended in 1996 removing some of the barriers to foreign investment and trade, it is still a very poor country. The GDP per capita is approx half that of the average for a Latin America or Caribbean country. Agriculture in Guatemala accounts for 13.3% of GDP and half of the labour force still work on the land. Nearly half of Guatemala's children under the age of five are chronically malnourished, one of the highest malnutrition rates in the world.

Guatemala has been a member of the Dominican Republic-Central American Free Trade Association (DR-CAFTA) sin'e 2006 which has caused diversification in industry and an increase in exports. However the country has serious security and infrastructure problems dating back to the civil war. So many Guatemalans left the country during this war to live in the US that their remittances home constitute the largest single source of foreign income (two thirds of exports and one tenth of GDP).

Major imports ($13.8bn in 2011) include fuels, machinery and transport equipment, construction materials, grain, fertilizers, electricity, mineral products, chemical products, plastic materials and products, mostly from the US (37% in 2011), Mexico(11%), China (7%) and CACM countries (Caribbean and Central American) (11%). Exports ($8.5bn in 2011) are mainly coffee, sugar, petroleum, apparel, bananas, fruits and vegetables, and cardamom and go to the US (38.5%), CACM (28%) and Mexico (5%).

My view
from...
Guatemala
Researchers Talk!
Have your say!
If you are a researcher based in Guatemala, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you've conducted MR in Guatemala and are willing to pen a few words for us, get in touch!