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Welcome To Slovenia
Country number
185
Selected MR Agencies

An Introduction to Slovenia

The Alps, the Mediterranean and the Pannonian Plain meet in the territory of the modern Republic of Slovenia, a majority of which is covered by mountains and forests. See full country profile.

Latest Research News from Europe (Other)

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Sep 15
US-based survey sample firm ProdegeMR has partnered with Lucid, whose Fulcrum distribution channel will aid its expansion in the European market. Sep 15 2017


2 current Other European jobs:

Research Manager - FMCG / Shopper, Geneva, Switzerland, CHF 40-70,000 - (posted Aug 23 2017)
Research Manager / Associate Director, Quant - Shopper and Consumer, Geneva, Switzerland, c.47-67,000 dependent on experience + benefits - (posted Jun 6 2017)


Fast Facts
Map of Slovenia
CAPITAL: Ljubljana
GOVERNMENT: Unitary parliamentary constitutional republic
AREA: 20,273 sq km
POPULATION: 2,050,189 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Slovene
Beautiful Slovenian landscape
Beautiful Slovenian landscape


Thats Entertainment? Slovene territory was inhabited by early humans at least 250,000 years ago. A 43,000-year-old juvenile cave bear femur found at the Divje Babe site near Cerkno in 1995 by one Ivan Turk has been claimed as the oldest known musical instrument in the world. It carries two round holes and was described by Turk as a Neanderthal flute - a claim disputed by others but not by the National Museum of Slovenia which has it on display and whose visitor leaflet maintains that manufacture by Neanderthals is reliably proven. Although three or four evenly spaced holes might have been more convincing to those who claim the holes are the tooth marks of a prehistoric carnivore, nearby Cro-Magnon settlements have turned up the world's oldest needle, pierced bones and other artefacts from a period only slightly later so the idea is not far-fetched. Clay replicas of the flute have been played by noted musicians.

Rather easier to trace and verify: the breed of horses developed by the Habsburgs in the 16th century which formed and form the famous Spanish Riding School of Vienna is named not for a place in Spain or Austria, but after the location of a stud farm in Slovenia. Lipica (Lipizza in Italian) is the town and the horses are Lipizzaner.

A little More Knowledge?
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Slovenia in Profile

The Alps, the Mediterranean and the Pannonian Plain meet in the territory of the modern Republic of Slovenia, a majority of which is covered by mountains and forests.

The area was part of the Roman, Frankish and Holy Roman territories before rule by the Habsburgs from the 14th century. During the rule of the last, the province was established as an industrial centre, and attained high levels of literacy - as much as 90 percent before WWI. After the War and the Austro-Hungarian break-up it became part of the new Kingdom of Serbs, Croats and Slovenes, subsequently (from 1929) the Kingdom of Yugoslavia - for which it was again the centre of industrial production. Part of Tito's communist Yugoslavia after WWII, the country broke away in 1989 and held democratic elections in 1990, but fought for and won true independence from Yugoslavia in the Ten Day War the following summer.The first former Communist country to join the Eurozone, in 2007, it also joined the OECD in 2010. A secular and ethnically diverse country with an export-oriented economy, it is now the richest per capita of the Slavic states.

Some Business and General Info

GDP: $57.8 bn (2011 est.); $28,641 per capita

Religions Islam 45%, orthodox Serb 36%, Catholic 15%, Others 4%.

Currency: Euro

Telephone Code: + 386

Overview of the Research Industry

MR Association(s):

MR industry info to appear shortly
Source: ESOMAR

Overview of Trade and Industry

Slovenia has a developed economy with many pluses - including a well-educated workforce and well-developed infrastructure. It enjoyed one of the most stable political and economic transitions in the former eastern bloc and is currently per capita the richest of Slavic states. Its service sector is dominant, employing almost two thirds of the workforce. However, low foreign direct investment, high taxes, regional variations in wealth and lagging competitiveness / productivity are still seen as problems, and the country is strongly dependent on foreign trade, especially with Germany, Austria, Italy and France.

Privatization has lagged since 2002, and the economy has one of highest levels of state control in the EU, although structural reforms are in progress. In 2009 the economy contracted by 8% and unemployment rose - the latter has since continued although growth resumed in 2010.

Exports were $29.0bn in 2011 with manufactured goods, machinery and transport equipment, chemicals and food key items. In 2009, Germany took 19.2%, Italy 12.5%, Austria 7.4%, France 6.8% and Croatia 6.4%. Imports of 31.1bn include machinery and transport equipment, manufactured goods, chemicals, fuels and lubricants and food, with Germany (16.2% in 2009), Italy (15.5%) and Austria (10.6%) supplying the most.

My view
from...
Slovenia
Researchers Talk!
Have your say!
If you are a researcher based in Slovenia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

Your experiences from conducting market research in Slovenia would be welcome - get in touch!