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Welcome To Hungary
Country number
186
Selected MR Agencies

An Introduction to Hungary

Linguists believe the Hungarian people came from a region between the Volga river and the Urals, in modern-day Russia. Arriving in the territory of what is now Hungary, the late 9th century prince Arpad began the creation of a state recognised in 1000 AD when his great grandson received a crown from the Pope. The subsequent Kingdom of Hungary endured 946 years, latterly as part of a dual monarchy with the Austrian Habsburg Emperors - and at times has been regarded as one of the cultural centres of the Western world. See full country profile.

Latest Research News from Europe (Other)

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 25
New York-based SIS International Research has promoted Cdric Marin to Director of Operations in the EMEA region. He moves to London from NYC where he has worked for more than three years. Sep 25 2017


2 current Other European jobs:

Research Manager - FMCG / Shopper, Geneva, Switzerland, CHF 40-70,000 - (posted Aug 23 2017)
Research Manager / Associate Director, Quant - Shopper and Consumer, Geneva, Switzerland, c.47-67,000 dependent on experience + benefits - (posted Jun 6 2017)


Fast Facts
Map of Hungary
CAPITAL: Budapest
GOVERNMENT: Parliamentary republic
AREA: 93,030 sq km
POPULATION: 10,014,324 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Hungarian
St. Stephans Cathedral, Budapest, Hungary
St. Stephans Cathedral, Budapest, Hungary


Squaring Up Bela III was the wealthiest king of Hungary's early Arpad dynasty, said to have spent the equivalent of 23 tonnes of pure silver a year, comfortably beating the contemporary exchequers of France (c.17 tonnes) and England (c.11 tonnes). It's a good job he and his successors were powerful: in 1241-2 the kingdom was invaded by the hitherto-all-conquering Mongols, losing a fifth of its then 2m population, but under the entrepreneurial fort-builder Bela IV and his successor Ladislau IV beat off the invaders, who lost a large proportion of their force.

Another entrepreneur is perhaps Hungary's most famous citizen of the last fifty years - Erno Rubik invented what he called the Magic Cube in 1974 and rocketed to fame from 1980 onwards - more than 350m have been sold to date, making it by some distance the world's top-selling puzzle game and arguably the world's best-selling toy. Its international governing body, the World Cube Association, has organised competitions and kept the official world records since 2003, and some impressive performers have emerged. Although it has around 43,252,003,274,489,856,000 (4.3 x 10 to the 19) permutations, Australian teenager Feliks Zemdegs set a best average time in 2011 of 7.64 seconds. But it's the multiple blindfolded records that are perhaps the most amazing...

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Hungary in Profile

Linguists believe the Hungarian people came from a region between the Volga river and the Urals, in modern-day Russia. Arriving in the territory of what is now Hungary, the late 9th century prince Arpad began the creation of a state recognised in 1000 AD when his great grandson received a crown from the Pope. The subsequent Kingdom of Hungary endured 946 years, latterly as part of a dual monarchy with the Austrian Habsburg Emperors - and at times has been regarded as one of the cultural centres of the Western world.

The largest province of the Habsburg Empire, Hungary lost about 70 percent of its territory in the 1920 Treaty of Trianon - along with two thirds of its population (including 3.4m ethnic Hungarians - one third of the total) and all its coastline. Its communist era - punctuated by the revolution of autumn 1956 which overthrew the regime, only for Soviet troops to enter days later and restore it - lasted forty-two years, famously crumbling in 1989 following the opening of the border with Austria. Now a parliamentary republic, Hungary is classified as a high-income economy and joined the EU in 2004 after a referendum.The country's official language, Hungarian or Magyar, is part of the Finno-Ugric group and is the most widely spoken non-Indo-European language in Europe.

Some Business and General Info

GDP: $195.6 bn (2011 est.); $19,591 per capita

Religions Catholic 54.5% Protestant 19.5% other religions 0.5% No Religion 14.7% No answer 10.1%

Currency: Forint (HUF); $US 1 = 233 HUF

Telephone Code: + 36

Overview of the Research Industry

MR Association(s):

PMSZ (Association of Hungarian Market Research Organizations)

Hungary is the 43rd largest research market in the world, and the 21st largest in Europe. 74 percent of MR turnover comes from domestic clients and 26 percent from international. According to the ESOMAR Global Prices Study 2012 the country was the 52nd most expensive for carrying out research.
Source: ESOMAR

Overview of Trade and Industry

Hungary's medium-sized, open economy grew quickly out of a socialist model in the 1990s and has been a member of the OECD since 1995 and the EU since 2004. The private sector accounts for more than 80% of GDP and foreign ownership and investment have been high.

The country got an IMF assistance package worth over $25 billion in 2008, saw its economy contract in 2009 by 6.8% but following strong government action began to recover in 2010 with exports leading the way. Unemployment however remains high and Hungary is under international pressure to reduce its deficit.

Exports totalled $103.1 bn in 2011 with machinery and manufactures, food and fuels, and raw materials central. Key partners in 2010 were Germany with 25.5%, and Romania, Austria and Slovakia each with just over 5%. Imports totalled $93.9 bn in 2011; Germany again is way out in front as a partner (25.2% in 2010), while Russia (8.6%), China and Austria (6% each) are also important, and commodities are similar to the export list.

My view
from...
Hungary
Researchers Talk!
Have your say!
If you are a researcher based in Hungary, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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