MrWeb's MR-a-thon

Beijing to London, via... Everywhere!


Welcome To Indonesia
Country number
26
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Indonesia

The Republic of Indonesia is a transcontinental country in Southeast Asia and Oceania. Comprising 17,508 islands, it is the world's largest archipelagic state. With an estimated population of around 237 million people, it is the world's fourth most populous country and the most populous Muslim-majority nation; however, no reference is made to Islam in the Indonesian constitution. See full country profile.

Latest Research News from Indonesia

Sep 12
Australian research company Roy Morgan has partnered with local audience data provider Eyeota, to roll out its consumer segmentation and data integration tool Helix Personas in Indonesia on the latters platform. Sep 12 2017
Mar 29
In Indonesia, comScore has announced the roll out of its MMX Multi-Platform, while upgrading its Mobile Metrix with additions from its recently launched mobile consumer panel. Mar 29 2017


4 current Indonesian jobs:

Associate Director, Qual - Leading Insights Agency, Jakarta, $US 35,000 + DoE - (posted Aug 10 2017)
Business Development Specialist, Jakarta, $US 25,000 + commissions - (posted Aug 10 2017)
Associate Director, Indonesia, $US 35,000 - (posted Aug 10 2017)
Business Development Manager, Indonesia, $US 35,000 - (posted Aug 10 2017)


Fast Facts
Map of Indonesia
CAPITAL: Jakarta
GOVERNMENT: Republic
AREA: 1,919,440 sq km
POPULATION: 242,968,342 (July 2010 est.)
MAJOR LANGUAGE: Indonesian
Indonesia, Burning incense!
Indonesia, Burning incense!


Getting it all mapped out... Indonesia is among the last countries in the world that still has unexplored territories, and it is not completely mapped.

There are 17,508 islands in the Archipelago (the largest in the world)- if you were to spend one day on each island you would need 48 years to see them all.

A little More Knowledge?
Go to next country



Indonesia in Profile

The Republic of Indonesia is a transcontinental country in Southeast Asia and Oceania. Comprising 17,508 islands, it is the world's largest archipelagic state. With an estimated population of around 237 million people, it is the world's fourth most populous country and the most populous Muslim-majority nation; however, no reference is made to Islam in the Indonesian constitution.

Indonesia is a republic, with an elected legislature and president. The nation's capital city is Jakarta. The country shares land borders with Papua New Guinea, East Timor and Malaysia. Following three and a half centuries of Dutch colonialism, Indonesia secured its independence after World War II. Indonesia's history has since been turbulent, with challenges posed by natural disasters, corruption, separatism, a democratization process, and periods of rapid economic change.

Some Business and General Info

GDP: $962.4bn PPP (2009 est.) ($4,157 per capita)

Religions Muslim 86.1%, Protestant 5.7%, Roman Catholic 3%, Hindu 1.8%, other or unspecified 3.4% (2000 census)

Currency: Rupiah (IDR) (16000 IDR = 1EUR)

Telephone Code: +62

Overview of the Research Industry

MR Association(s):

Indonesia Marketing Association

Size:$56m (ESOMAR, 2008) - a 2% growth on 2007.

Indonesia is ranked 44th in the world for MR market size, with a turnover of $USD 56m in 2008. Its ad spend in that year was $USD 3,838m - making a MR spend per capita of $USD 0.25. The ad spend per capita was $USD 16.85, and Market Research was 1.5% of ad spend.

70% of Indonesia's market research business comes from domestic clients, 30% from international clients. 70% of spending comes from manufacturing clients, of which 53% is from FMCG. 80% of research in Indonesia is consumer focused, the remaining 20% being non-consumer research. 70% of research is Quant focused, 25% Qual, and 5% other.
Source: ESOMAR

Overview of Trade and Industry

CIA's World Factbook notes that the manufacturing industry is the economy's largest and accounts for 48.1% of GDP (2009). This is followed by services sector (37.5%) and agriculture (14.4%). In terms of employment, agriculture employs 42.1% of the 95 million-strong workforce, followed by services (39.3%) and industry (18.6%). Major industries include petroleum and natural gas, textiles, apparel, and mining. Major agricultural products include palm oil, rice, tea, coffee, spices, and rubber. Indonesia's main export markets (2009) are Japan (17.28%), Singapore (11.29%), the United States (10.81%) and China (7.62%). The major suppliers of imports to Indonesia are Singapore 24.96%, China 12.52% and Japan 8.92%. In 2009, Indonesia ran a trade surplus with export revenues of US$119.5 billion and import expenditure of US$84.32 billion. The country has extensive natural resources, including crude oil, natural gas, tin, copper, and gold. Indonesia's major imports include machinery and equipment, chemica's, fuels, and foodstuffs.

My view
from...
Indonesia
Researchers Talk!
Have your say!
If you are a researcher based in Indonesia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Vivek Thomas, Managing Director of Kadence International Indonesia.
Having worked in Indonesia for six years, I have noticed a definite shift in attitudes towards work and the culture of the workplace. It seems that Indonesians have developed fervent ambition and are increasingly becoming 'go getters', having realized that there are real rewards to be gained from aiming higher and reaching further.
Irma Malibari, Managing Director of Deka Marketing Research.
Working as a Researcher in Indonesia can be interesting, yet challenging. As the 4th most populated country in the world, with its over 231 million population, Indonesia is an attractive place for foreign and local investors.