MrWeb's MR-a-thon

Beijing to London, via... Everywhere!


Welcome To Singapore
Country number
28
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Singapore

The Republic of Singapore is an island city-state located at the southern tip of the Malay Peninsula. At 710.2 km2 (274.2 sq mi) it is the smallest nation in Southeast Asia but comfortably the largest of the world's three remaining sovereign city-states. In 1819 the British East India Company, led by Sir Stamford Raffles, established a trading post on the island, which was used as a port along the spice route. Singapore became one of the most important commercial and military centres of the British Empire, and the hub of British power in Southeast Asia. Singapore joined the United Nations and the British Commonwealth in 1965. See full country profile.

Latest Research News from Singapore

Nov 2
Australian media monitoring and intelligence group Isentia has made more than half its Singapore-based content marketing staff redundant, following the recent closure of its King Content business. Nov 2 2017
Oct 23
Netherlands-based online research and marketing analytics specialist MetrixLab has appointed former Nielsen exec Brady Ni as Managing Director for Greater China, replacing Edwin Song. Oct 23 2017


43 current Singaporean jobs including:

Director - Integrated Client Centered Research Business, Singapore, In the region of $SG 10-12,000 per month - (posted Nov 20 2017)
Associate Director - Retail and Shopper Insights, Singapore, In the region of $SG 8-10,000 per month - (posted Nov 17 2017)
Client Service Manager - Quantitative, Singapore, $SG 5-6,000 per month - (posted Nov 17 2017)
Insights Manager / Senior Manager Qualitative, Singapore, $SG 5-7,000 per month - (posted Nov 17 2017)


Fast Facts
Map of Singapore
CAPITAL: (Singapore)
GOVERNMENT: Parliamentary Republic
AREA: 710.2 sq km
POPULATION: 4,701,069 (July 2010 est.)
MAJOR LANGUAGE: English (Main), Malay (National), Chinese, Tamil
Chinatown, Singapore
Chinatown, Singapore


Baring the blame You can be pulled up for any of 40,000 offences in Singapore. Among the things that can get you in to trouble are dropping litter, leaving still water lying about in your home or workplace, and failing to lock your bicycle when not in use. All of these misdemeanours have, however, been eclipsed by one Nick Leeson who managed to bring about the collapse of Barings Bank while making increasingly bad trades on Singapore's exchange, the SIMEX.

A little More Knowledge?
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Singapore in Profile

The Republic of Singapore is an island city-state located at the southern tip of the Malay Peninsula. At 710.2 km2 (274.2 sq mi) it is the smallest nation in Southeast Asia but comfortably the largest of the world's three remaining sovereign city-states. In 1819 the British East India Company, led by Sir Stamford Raffles, established a trading post on the island, which was used as a port along the spice route. Singapore became one of the most important commercial and military centres of the British Empire, and the hub of British power in Southeast Asia. Singapore joined the United Nations and the British Commonwealth in 1965.

Since independence, Singapore's standard of living has risen dramatically. Foreign direct investment and a state-led drive to industrialisation have created a modern economy focused on industry, education and urban planning. Singapore is the 4th wealthiest country in the world in terms of GDP (PPP) per capita.

Some Business and General Info

GDP: $239 billion PPP ($50,523 per capita) (2009 est.)

Religions Buddhist 42.5%, Muslim 14.9%, Taoist 8.5%, Hindu 4%, Catholic 4.8%, other Christian 9.8%, other 0.7%, none 14.8% (2000 census)

Currency: Singapore Dollar (SGD)(1 SGD = 0.48 EUR)

Telephone Code: +65

Overview of the Research Industry

MR Association(s):

Market Research Society Singapore

Singapore's MR industry is ranked 41st in the world by market size, with a $USD 72m (or $USD 15.37 per capita) turnover in 2008. Ad spend in the same year was $USD 1,306m ($USD 279.78 per capita), making MR 5.5% of ad spend.

60% of Singapore's market research business comes from domestic and 40% from international clients. 25% of spending comes from b2b research, while 65% is consumer focused. 74% of research carried out is Quantitative, 20% Qualitative and 6% 'other'.
Source: ESOMAR

Overview of Trade and Industry

The main industries in Singapore are electronics, chemicals, financial services, oil drilling equipment, petroleum refining, rubber processing and rubber products, processed food and beverages, ship repair, offshore platform construction, life sciences and entrepot trade (source: the CIA World Factbook).

Wikipedia notes that Singapore has a highly developed market-based economy, which historically revolves around extended entrepôt trade. Along with Hong Kong, South Korea and Taiwan, Singapore is one of the Four Asian Tigers.

The economy depends heavily on exports and refining imported goods. The manufacturing industry is well-diversified into electronics, petroleum refining, chemicals, mechanical engineering and biomedical sciences manufacturing. Singapore has one of the busiest ports in the world. Singapore is the world's fourth largest foreign exchange trading centre after London, New York City and Tokyo.

Singapore has been rated as the most business-friendly economy in the world, and has thousands of foreign expatriates working in multi-national corporations.

My view
from...
Singapore
Researchers Talk!
Have your say!
If you are a researcher based in Singapore, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Asha Choksi, Sr VP, Research and Operations, Harris Interactive Asia.
Want to do research across Asia? Jump ship to Singapore, where many global firms set up their hubs because they know they can attract employees and their families from all over the world, who want to live and work in Asia, but still want the comforts of the West. Not to mention that it is much easier to fly to China, India or Japan than from New York City! As a 'hub' for many multi-national companies it is also a haven for doing research across Asia.