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Welcome To Japan
Country number
4
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Japan

An ancient society with a centralised state since the 4th century AD, Japan began rapid industrialisation and westernisation with the Meiji Restoration in 1868. Since then it has passed through periods of liberalism, imperial expansion and war, and most recently miraculous economic growth following the devastation of World War 2 - the economy grew tenfold between 1955 and 1990. See full country profile.

Latest Research News from Japan

Sep 22
Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. Sep 22 2017
Sep 21
Tokyo, Japan-based online specialist Macromill has acquired US-based research agency Acturus through its MetrixLab US subsidiary. Terms of the deal were not disclosed. Sep 21 2017


2 current Japanese jobs:

Qualitative Research Manager - Strategic Market Research Agency, Tokyo, $ Salary Negotiable - (posted Aug 29 2017)
Country Manager, Japan, $US 145,000 - (posted Aug 9 2017)


Fast Facts
Map of Japan
CAPITAL: Tokyo
GOVERNMENT: Constitutional monarchy with a parliamentary government
AREA: 394,744 sq km
POPULATION: 127,420,000 (2010 est.)
MAJOR LANGUAGE: Japanese
Geisha Girl, Kyoto, Japan
Geisha Girl, Kyoto, Japan




A little More Knowledge?
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Japan in Profile

An ancient society with a centralised state since the 4th century AD, Japan began rapid industrialisation and westernisation with the Meiji Restoration in 1868. Since then it has passed through periods of liberalism, imperial expansion and war, and most recently miraculous economic growth following the devastation of World War 2 - the economy grew tenfold between 1955 and 1990.

Despite several years of low growth in the new century, Japan still has the second largest economy in the world, and its people enjoy the highest life expectancy. Its population is expected to age rapidly during the next 30 years.

Some Business and General Info

GDP: US$5,073 trillion (2009 est.) Per head: US$39,573

Religions Buddhism, Shintoism

Currency: Yen

Telephone Code: +81

FCO


Overview of the Research Industry

MR Association(s):

JMRA

In revenue terms, the sector grew about 45% in the five years from 2001-2006. Face-to-face methdologies have traditionally been strong in Japan, still accounting for 26% in 2000, but the rise of online research has eroded this and the share for most other quant methods - face-to-face represented 18% in 2006, while online has risen in the same period from 3% to 29%. In 2008, online research accounted for 33%.

Revenue comes mostly from domestic clients - projects for overseas clients accounted for Yen 6.7bn, 4.7% of revenue in 2006 and only Yen 1.6bn a decade earlier. Consumer research accounts for 82% of all expenditure. In terms of sector, manufacturing accounts for 30% and ad agencies for 18%.

Source: JMRA

Size: $USD 1,643m (EUR 1,078m), 2008 - net growth of 2.5% on 2007.
Source: ESOMAR

Overview of Trade and Industry

Japan consists of a chain of islands. The main ones are Kyushu, Shikoku, Honshu (the largest and home to Tokyo and Osaka) and Hokkaido. The land is mountainous and volcanic, and only 17% of the total area is cultivable.

My view
from...
Japan
Researchers Talk!
Have your say!
If you are a researcher based in Japan, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Noriko Nakano of Japan Direct Research Limited
Japan holds an interesting position in the global economy. As the part of Asian countries, Japan has been benefited from prosperities of neighboring Asian countries such as China by exporting industrial materials and products.