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Welcome To The UAE
Country number
55
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to The UAE

The United Arab Emirates (UAE) is a federation of seven states (known as Emirates as they are ruled by Emirs) located at the south-east of the Arabian Peninsula in the Persian Gulf. The states that make up UAE are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras al-Khaimah and Fujairah. Abu Dhabi, being the capital city, is the country's centre of political, cultural and industrial activities. See full country profile.

Latest Research News from Middle East

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 22
London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. Sep 22 2017


4 current Middle Eastern jobs:

Senior Research Executive (Qualitative) - Leading Regional Consultancy, Dubai, Excellent Tax Free Package + relocation - (posted Jun 16 2017)
Qual Research Manager, Consumer / Brands - Leading Regional Consultancy, Dubai, Excellent Tax Free Package (AED 150-180k) + relocation - (posted Jun 15 2017)
Quantitative Analyst - Politics and Comms, Middle East, Iraq, 30-40,000 - (posted Jun 7 2017)
Senior Research Executive, FMCG - Growing Research Group, Dubai, $AED 8,000pm (Tax free) plus benefits, bonus, insurances, relocation - (posted May 30 2017)


Fast Facts
Map of The UAE
CAPITAL: Abu Dhabi
GOVERNMENT: Federation (with specified powers delegated to the UAE federal government and other powers reserved to member emirates)
AREA: 83,600 sq km
POPULATION: 4,798,491 (2005 Census)
MAJOR LANGUAGE: Arabic
Sheikh Zayed Grand Mosque, Abu Dhabi
Sheikh Zayed Grand Mosque, Abu Dhabi


The Postman Doesn't Ring Once Dubai has no street addresses, no zip or post codes and no postal service. Instead they have the Emirates Post which operates post offices across the country and has two dozen branches in Dubai a city of 2 million people. These branches operate a Poste Restante system and are generally open 24 hours a day.

If the residents of the UAE's largest city want something delivered by courier the most important piece of information is the telephone number so the couriers can ask for directions and confirm delivery time. The same happens when you have shopping delivered. Stores often include a form for drawing a map to your home to avoid confusion.

A little More Knowledge?
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The UAE in Profile

The United Arab Emirates (UAE) is a federation of seven states (known as Emirates as they are ruled by Emirs) located at the south-east of the Arabian Peninsula in the Persian Gulf. The states that make up UAE are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras al-Khaimah and Fujairah. Abu Dhabi, being the capital city, is the country's centre of political, cultural and industrial activities.

The United Arab Emirates has the world's seventh largest oil reserves and possesses one of the most developed economies in the Middle East. The United Arab Emirates is classified as a high-income developing economy by the IMF.The unique socioeconomic development in the Persian Gulf has meant that the UAE is relatively liberal, and this combined with the booming economy and zero percent income tax make it very attractive to workers from other countries in the area. In Dubai, the largest city, 80% of the residents are foreigners.

Some Business and General Info

GDP: $186.8 billion (2009 est.) - $38,900 per capita

Religions Muslim 77.5%, Christian 8.5%, other 14% (2004 census)

Currency: UAE Dirham (AED) - 1 GBP = 5.813 AED

Telephone Code: +971

Overview of the Research Industry

MR Association(s):

Association: We can find no evidence of a MR association in the UAE. If we're wrong, please get in touch!

The Cooperation Council for the Arab States of the Gulf (GCC) - including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates - had a total MR spend of USD 130m in 2008 - an absolute growth of 18.2% (net 6.6%) on 2007.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook: Japan, South Korea, India, Iran and Thailand are the main export partners with UAE, with exports totalling $174.7 billion in 2009. The main export commodities are crude oil 45%, natural gas, re-exports, dried fish, and dates. The main import partners are China, India, US, Germany and Japan, with imports of machinery and transport equipm'nt, chemicals and food totalling $144.5 billion in 2009.
Petroleum and natural gas exports play an important role in the economy, especially in Abu Dhabi. A massive construction boom, an expanding manufacturing base, and a thriving services sector are helping the UAE diversify its economy. Nationwide, there is currently $350 billion worth of active construction projects. Such projects include the Burj Khalifa, which is the world's tallest building, Dubai World Central International Airport which, when completed, will be the most expensive airport ever built, and the three Palm Islands, the largest artificial islands in the world.

Other projects include the Dubai Mall which is the world's largest shopping mall, and a man-made archipelago called The World which seeks to increase Dubai's rapidly growing tourism industry. Also in the entertainment sector is the construction of Dubailand, which is expected to be twice the size of Disney World, and of Dubai Sports City which will not only provide homes for local sports teams but may be part of future Olympic bids.

My view
from...
The UAE
Researchers Talk!
Have your say!
If you are a researcher based in The UAE, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Marouane Sanhaji, Panel Manager, Y! Maktoob Research
The UAE is a country that does not believe in the impossible; it is the country where dreams are put into reality. Not too long ago, the UAE was nothing but a vast sandy desert with very little to show for. Now it has become one of the most important hubs in the Middle East with tourist and businesses rushing to it from all corners of the globe.
Tamara Deprez, Head of Yahoo! Maktoob Research, Y! Maktoob Research
What the United Arab Emirates means to me in a couple of keywords: multi-cultural, very service- and business-oriented, hot and humid in the summer, and Ramadan-contrasts.