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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Lebanon
Lebanon was the home of the Phoenicians, a maritime culture that flourished for nearly 2,500 years (3000-539 BC). Part of the Ottoman Empire until World War I, it was briefly a French possession then gained independence in 1943. It established a unique political system known as confessionalism, which allocates power based on the size of religious communities. See full country profile.Latest Research News from Middle East
2 current Middle Eastern jobs:
Survey Research Manager, Remote Working - Worldwide, $ Competitive salary - (posted Feb 27 2024)
GOVERNMENT: Republic
AREA: 10,400 sq km
POPULATION: 4,125,247 (July 2010 est.)
MAJOR LANGUAGE: Arabic
Some business and general info
The Market Research Industry
Trade and Industry in Lebanon
A little More Knowledge?
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Lebanon was the home of the Phoenicians, a maritime culture that flourished for nearly 2,500 years (3000-539 BC). Part of the Ottoman Empire until World War I, it was briefly a French possession then gained independence in 1943. It established a unique political system known as confessionalism, which allocates power based on the size of religious communities.
There followed a period of relative calm and prosperity, driven by tourism (Beirut was known as the 'Paris of the Middle-East'), banking, and agriculture, but a fifteen-year civil war broke out in 1975. A period of peace and rebuilding was again interrupted in 2006 by a month-long war between'Israel and Hezbollah.Due to its tightly regulated financial system, Lebanese banks have (for the most part) avoided the global recession. In fact, in 2009 Lebanon recorded a 9% economic growth, and hosted the largest number of tourists in its history.
GDP: $53.9 billion (2009 est.) - $13,100 per capita (2009 est.)
Religions Muslim 59.7%, Christian 39%, other 1.3%. A total of seventeen religious sects are recognized.
Currency: Lebanese Pound (LBP) - GBP 1 = LBP 2.378
Telephone Code: +961
MR Association(s):
Association: We can find no evidence of an MR Association in Lebanon, but there are several agencies operating in the country.
Levant (Jordan, Lebanon, Syria) was the third-fastest growing market in the Middle East and Africa region in 2008, growing 10.1% year-on-year with a turnover of $13m.
Source: ESOMAR
According to the CIA World Factbook: Syria, UAE, Saudi Arabia and Switzerland are the main export partners with Lebanon, with exports estimated to total $4.7 billion in 2009. Key exports include jewelry, base metals, chemicals, fruit and vegetables, tobacco, paper, minerals and machinery. Imports come chiefly from France, the US, Syria, Italy, China, Germany, Ukraine and Turkey, include petroleum products, cars, medicinal products, clothing, meat and live animals, and consumer goods and totalled an estimated $15.9 billion in 2009.
The Lebanese economy is service-oriented. The 1975-90 civil war all but ended Lebanon's position as a Middle Eastern entrepot and banking hub, but with heavy borrowing the country has rebuilt much since. Overseas aid promised to Lebanon after the Israeli-Hizballah conflict in 2006/7 had to wait until the new government was formed in July 2008. Political stability following the Doha Accord of May 2008 helped boost tourism and, together with a strong banking sector, enabled real GDP growth of 9% in 2009 despite a slowdown in the region.
Email me:
laurence@mrweb.com
