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Welcome To Lebanon
Country number
64
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Lebanon

Lebanon was the home of the Phoenicians, a maritime culture that flourished for nearly 2,500 years (3000-539 BC). Part of the Ottoman Empire until World War I, it was briefly a French possession then gained independence in 1943. It established a unique political system known as confessionalism, which allocates power based on the size of religious communities. See full country profile.

Latest Research News from Middle East

Sep 22
London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. Sep 22 2017
Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017


4 current Middle Eastern jobs:

Senior Research Executive (Qualitative) - Leading Regional Consultancy, Dubai, Excellent Tax Free Package + relocation - (posted Jun 16 2017)
Qual Research Manager, Consumer / Brands - Leading Regional Consultancy, Dubai, Excellent Tax Free Package (AED 150-180k) + relocation - (posted Jun 15 2017)
Quantitative Analyst - Politics and Comms, Middle East, Iraq, 30-40,000 - (posted Jun 7 2017)
Senior Research Executive, FMCG - Growing Research Group, Dubai, $AED 8,000pm (Tax free) plus benefits, bonus, insurances, relocation - (posted May 30 2017)


Fast Facts
Map of Lebanon
CAPITAL: Beirut
GOVERNMENT: Republic
AREA: 10,400 sq km
POPULATION: 4,125,247 (July 2010 est.)
MAJOR LANGUAGE: Arabic
Beitiddine Palace, Lebanon
Beitiddine Palace, Lebanon


ABC-farers Around 1600 B.C. the Phoenicians invented an alphabet of 22 letters, adopted by the Greeks, leading to the Latin letters used in much of the world in the present day.

A little More Knowledge?
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Lebanon in Profile

Lebanon was the home of the Phoenicians, a maritime culture that flourished for nearly 2,500 years (3000-539 BC). Part of the Ottoman Empire until World War I, it was briefly a French possession then gained independence in 1943. It established a unique political system known as confessionalism, which allocates power based on the size of religious communities.

There followed a period of relative calm and prosperity, driven by tourism (Beirut was known as the 'Paris of the Middle-East'), banking, and agriculture, but a fifteen-year civil war broke out in 1975. A period of peace and rebuilding was again interrupted in 2006 by a month-long war between'Israel and Hezbollah.Due to its tightly regulated financial system, Lebanese banks have (for the most part) avoided the global recession. In fact, in 2009 Lebanon recorded a 9% economic growth, and hosted the largest number of tourists in its history.

Some Business and General Info

GDP: $53.9 billion (2009 est.) - $13,100 per capita (2009 est.)

Religions Muslim 59.7%, Christian 39%, other 1.3%. A total of seventeen religious sects are recognized.

Currency: Lebanese Pound (LBP) - GBP 1 = LBP 2.378

Telephone Code: +961

Overview of the Research Industry

MR Association(s):

Association: We can find no evidence of an MR Association in Lebanon, but there are several agencies operating in the country.

Levant (Jordan, Lebanon, Syria) was the third-fastest growing market in the Middle East and Africa region in 2008, growing 10.1% year-on-year with a turnover of $13m.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook: Syria, UAE, Saudi Arabia and Switzerland are the main export partners with Lebanon, with exports estimated to total $4.7 billion in 2009. Key exports include jewelry, base metals, chemicals, fruit and vegetables, tobacco, paper, minerals and machinery. Imports come chiefly from France, the US, Syria, Italy, China, Germany, Ukraine and Turkey, include petroleum products, cars, medicinal products, clothing, meat and live animals, and consumer goods and totalled an estimated $15.9 billion in 2009.

The Lebanese economy is service-oriented. The 1975-90 civil war all but ended Lebanon's position as a Middle Eastern entrepot and banking hub, but with heavy borrowing the country has rebuilt much since. Overseas aid promised to Lebanon after the Israeli-Hizballah conflict in 2006/7 had to wait until the new government was formed in July 2008. Political stability following the Doha Accord of May 2008 helped boost tourism and, together with a strong banking sector, enabled real GDP growth of 9% in 2009 despite a slowdown in the region.

My view
from...
Lebanon
Researchers Talk!
Have your say!
If you are a researcher based in Lebanon, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Lebanon, in whatever capacity, then we would love to hear from you!