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Welcome To Tanzania
Country number
77
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Tanzania

One of the oldest known inhabited areas on Earth, The United Republic of Tanzania is a country located in East Africa. Fossil remains of pre-humanoids and humans found in the area date back over two million years. In the late 19th Century, Imperial Germany conquered Tanzania (as well as Rwanda and Burundi) and incorporated it in to German East Africa. Post WWI, the League of Nations charter designated the area a British Mandate. Tanzania gained independence in 1961 after a relatively peaceful transition. See full country profile.

Latest Research News from Africa

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)


Fast Facts
Map of Tanzania
CAPITAL: Dodoma
GOVERNMENT: Republic
AREA: 947,300 sq km
POPULATION: 42,746,620 (July 2011 est - taking in to account the effect of AIDS in the region.)
MAJOR LANGUAGE: Swahili (De Facto), English (Higher Courts, Higher Education)
Tanzanian farmer
Tanzanian farmer


The (disappearing) snows of Kilimanjaro: The traditional image of Africa's highest mountain is one of a snow capped, standalone peak rising immutable, 5,882 meters from the plain. In the last 100 years, however, one aspect of this picture has been rapidly changing: the snows are melting.

The glacier found at the peak is estimated to have a basal age of 11,700 years and at one point covered 400 square kilometres but the period from 1912 to 2007 saw 85% of the mountain's ice cover disappearing. This melting is unique in the glacier's history, but is consistent with the shrinkage of ice fields across the globe. Some estimates suggest that at the current rate the glacier will be gone by 2022.

A little More Knowledge?
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Tanzania in Profile

One of the oldest known inhabited areas on Earth, The United Republic of Tanzania is a country located in East Africa. Fossil remains of pre-humanoids and humans found in the area date back over two million years. In the late 19th Century, Imperial Germany conquered Tanzania (as well as Rwanda and Burundi) and incorporated it in to German East Africa. Post WWI, the League of Nations charter designated the area a British Mandate. Tanzania gained independence in 1961 after a relatively peaceful transition.

The Zanzibar Revolution of 1964 overthrew the Arab dynasty in neighbouring Zanzibar and led to the island being merged with mainland Tanganyika to form the nation of Tanzania on 26 April 1964. The union of the two regions was controversial among many Zanzibaris but was accepted by both the Nyerere government and the Revolutionary Government of Zanzibar. In the 70s and 80s the regime aligned itself with China; and borrowed heavily from the IMF, but the country has since turned itself around, the per capita GDP has grown and poverty has been reduced.

Some Business and General Info

GDP: $62.22 billion (2010 est.) per capita $1,500 (2010 est.)

Religions Christian 30%, Muslim 35%, indigenous beliefs 35%; Zanzibar - more than 99% Muslim

Currency: Tanzanian Shilling (TZS) - GBP 1 = TZS 2,420

Telephone Code: +255

Overview of the Research Industry

MR Association(s):

Tanzania has no MR association. If you know differently, please get in touch!

Statistics: According to ESOMAR, the East African MR Industry (Kenya, Sudan, Tanzania, Uganda, Rwanda and Burundi) had a turnover of $USD 34m in 2009, a net growth of 14% on 2008.
Source: ESOMAR

Overview of Trade and Industry

Agriculture accounts for more than half of GDP, provides approx. 85 percent of exports, and employs approx. 80 percent of the workforce. Topography and climate, though, limit cultivated crops to only 4 percent of the land area.

Tanzania's vital tourist industry is based on large areas of natural beauty like the world-famous Serengeti and the Ngorongoro Conservation area. The country has also upped industrial production and made a substantial increase in output of minerals; and has recently begun the exploitation of offshore natural gas reserves.

Tanzania is part of the East African Community and a potential member of the planned East African Federation.

My view
from...
Tanzania
Researchers Talk!
Have your say!
If you are a researcher based in Tanzania, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Tanzania, in whatever capacity, then we would love to hear from you!