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Welcome To Swaziland
Country number
86
Selected MR Agencies

An Introduction to Swaziland

Sometimes called Ngwane or Swatini, the Kingdom of Swaziland lies on the border of South Africa. The country and its people are named after the 19th Century King Mswati II - 'the greatest of the Swazi fighting kings'. The area has been inhabited since prehistory, with the Swazi people descending from the southern Bantu who migrated from Central Africa in the 15th and 16th centuries. See full country profile.

Latest Research News from Africa

Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017
Aug 29
Kantar has named Karin Du Chenne as CEO of Insights in South Africa; Stephany Brewer as Chief Client Officer of Insights in Africa and the Middle East; Noeraan Hendricks as Transformation Director; and Gisela Seeley as Country Leader for Kantar Media South Africa. Aug 29 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Know of an MR agency based in Swaziland? We don't - please get in touch


Fast Facts
Map of Swaziland
CAPITAL: Mbabane (Administrative), Lobamba (Royal and Legislative)
GOVERNMENT: Monarchy
AREA: 17,364 sq km
POPULATION: 1,370,424 (July 2011 est.)
MAJOR LANGUAGE: English, SiSwati
At the Reed Dance, Swaziland
At the Reed Dance, Swaziland


The Lion and The She-Elephant The King of Swaziland is known as Ngwenyama - literally, the Lion. He reigns alongside his mother (or a ritual substitute) called the Ndlovukati - literally, the She-Elephant. While the Lion is the administrative head of state, the She-Elephant is viewed as a spiritual and national head of state. When the old King dies the heir is chosen based on the status of his mother at court.

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Swaziland in Profile

Sometimes called Ngwane or Swatini, the Kingdom of Swaziland lies on the border of South Africa. The country and its people are named after the 19th Century King Mswati II - 'the greatest of the Swazi fighting kings'. The area has been inhabited since prehistory, with the Swazi people descending from the southern Bantu who migrated from Central Africa in the 15th and 16th centuries.

The Boer War saw the United Kingdom make Swaziland a protectorate under its 'irect control, lasting until 1968 when it became independent. The head of state is the king, who appoints the prime minister and a small number of representatives for both chambers of parliament. Elections are held every five years to determine the majority of the representatives. A new constitution was adopted in 2005.

Some Business and General Info

GDP: $6.055 billion (2010 est.) - $4,500 per capita (2010 est.)

Religions African Zionist 40% (a blend of Christianity and indigenous ancestral worship), Roman Catholic 20%, Muslim 10%, other (includes Anglican, Bahai, Methodist, Mormon, Jewish) 30%

Currency: Lilangeni (SZL) - GBP 1 = SZL 10.84

Telephone Code: +268

Overview of the Research Industry

MR Association(s):

SADEC

The MR industry in the Sadec Region (Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland and Zambia) turned over $9m USD in 2009 - a growth of 0.7% on 2008 (The industry in the region has grown by a steady $1m USD a year since 2005 ($5m USD)
Source: ESOMAR

Overview of Trade and Industry

The economy of Swazliand features strong service and manufacturing industries, and agriculture. Around 75% of the population are employed in subsistence farming, while 60% live on less than the equivalent of $1.25 a day. Growth and economic stability are endangered by the HIV epidemic in the country which has got so bad that if it continues, the UN Development Program says the 'longer term existence of Swaziland as a country will be seriously threatened.' The infection rate is the highest in the world - 26.1% of adults (over 50% in adults in their twenties) are HIV Positive.

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Swaziland
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If you are a researcher based in Swaziland, in whatever capacity, then we would love to hear from you!

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laurence@mrweb.com

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If you are a researcher in Swaziland, in whatever capacity, then we would love to hear from you!