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Welcome To Lesotho
Country number
87
Selected MR Agencies

An Introduction to Lesotho

Lesotho is a country entirely surrounded by the republic of South Africa and named after the language spoken, Sesotho. Around 40% of the population live below the international poverty line of $USD 1.25 a day. Populated since the Bantu Migrations and by the Sotho-Tswana people between the 3rd and 11th Centuries, Lesotho's more recent history began in 1822 when it was formed as a single polity, then called Basutoland. In 1870 it became a British colony, and in 1966 it gained independence. See full country profile.

Latest Research News from Africa

Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017
Aug 29
Kantar has named Karin Du Chenne as CEO of Insights in South Africa; Stephany Brewer as Chief Client Officer of Insights in Africa and the Middle East; Noeraan Hendricks as Transformation Director; and Gisela Seeley as Country Leader for Kantar Media South Africa. Aug 29 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Know of an MR agency based in Lesotho? We don't - please get in touch


Fast Facts
Map of Lesotho
CAPITAL: Maseru
GOVERNMENT: parliamentary constitutional monarchy
AREA: 30,355 sq km
POPULATION: 1,924,886 (July 2011 est.)
MAJOR LANGUAGE: English (official), Sesotho, Zulu, Xhosa
Water is Life! Lesotho
Water is Life! Lesotho


Top that! Because it is the only independent state in the world that lies entirely above 1,400 metres (4,593 ft) in elevation and over 80% of the country lies above 1,800 metres Lesotho is known as The Roof of Africa. This year will see the 43rd running of The Roof of Africa motorcycle race, which is also known as The Mother of Hardenduro. The track is 500 kilometers over some of the worst roads in the world and climbs to 3,000 meters in the Dragon Mountains. The race is so difficult that only 5% of the riders normally make it across the finishing line.

The stripes on the hat seen in the flag of Lesotho represent rain, peace and prosperity - not all of which are plentiful in the struggling country. The hat is traditional to the Basotho people, and may well be the only hat to appear on a world flag - anyone?

A little More Knowledge?
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Lesotho in Profile

Lesotho is a country entirely surrounded by the republic of South Africa and named after the language spoken, Sesotho. Around 40% of the population live below the international poverty line of $USD 1.25 a day. Populated since the Bantu Migrations and by the Sotho-Tswana people between the 3rd and 11th Centuries, Lesotho's more recent history began in 1822 when it was formed as a single polity, then called Basutoland. In 1870 it became a British colony, and in 1966 it gained independence.

Elections, military c'ups and rule by a military junta followed, but in the late 1990s complex negotiations began to devise a proportional electoral system, and the country now has an active opposition and has held its first peaceful election. However, the people remain poor despite major diamond exports, and HIV and AIDS are rife.

Some Business and General Info

GDP: $3.303 billion (2010 est.) (PPP)

Religions Christian 80%, indigenous beliefs 20%

Currency: Lesotho Loti (LSL) - GBP 1 = LSL 10.97

Telephone Code: +266

Research Industry

The MR industry in the Sadec Region (Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland and Zambia) turned over $9m USD in 2009. Growth has been a steady $1m USD a year since 2005 when turnover was $5m.

Overview of Trade and Industry

The economy is based on Diamonds (exported all over the world) and water (which is sold to South Africa - a massive hydro power plant was completed in 1998 that allows Lesotho to supply 90% of its electrical power needs). There is also a reliance on manufacturing, agriculture and livestock and, to some extent, the earnings of labourers employed in South Africa. If you've ever worn Levi jeans, the likelihood is that those all-American, cowboy jeans were manufactured here.

Even so, Lesotho is dependent on international aid - 49% of the population live below the poverty line, and unemployment sits at 45%. Child labour is still a problem, although the government is in the process of forming an Action Program on the Elimination of Child Labour. Sadly, like many other countries in the region, Lesotho has been ravaged by the HIV/AIDS epidemic which has had its own effect on the economy. Current estimates suggest that 50% of women under the age of 40 in urban areas are afflicted. Across the population, 23.2% of people carry the HIV virus.

Lesotho exported $985m worth of goods in 2010, sending products such as clothes, vehicles, wool and animals as far afield as the USA (which accounted for just over 58% of export business), Madagascar and Belgium. Imports for the same year were valued at $1.76bn, consisting of food, construction material and medicine amongst other things. Asian countries accounted for all imported trade, the majority of which came from China, Taiwan and Hong Kong.

My view
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Lesotho
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If you are a researcher based in Lesotho, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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