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Survey Briefs

Survey Briefs

Short summaries of survey news from around the world, with links
to non-MrWeb / DRNO sources for further information.

Turner signs up for Nielsen SVOD Ratings

December 7 2017
Media group Turner has signed up for Nielsen's subscription video on-demand Nielsen SVOD Content Ratings service - the deal covers all its brands including the likes of Boomerang, Cartoon Network, CNN, TNT and its sports coverage. Turner's Chief Research Officer Howard Shimmel comments: 'Viewing to programs on SVOD services is a huge blind spot for the industry and critical to help better understand the total audience picture. We have an obligation to not only our own brands, but our media partners in providing them a real time look into how audiences are consuming content, where and when'. The deal allows Turner to compare how its content and that of direct competitors performs against programs viewed through SVOD services, as well as demographic and household characteristic data for viewers. Peter Bradbury, MD of Nielsen National Client Solutions, says the service will also help clients to understand 'how audiences flow between linear and SVOD platforms on an ongoing basis'.

More information
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comScore Expands Agreement with Fox Networks

December 7th 2017
Audience measurement firm comScore has extended its existing relationship with the Fox Networks Group (FNG), to include linear TV ratings measurement and Advanced Audiences segmentation. FNG's national sports channels FS1 and FS2, along with FOX, FX and National Geographic channels, will now access comScore's complete RAPAPI and Optimizer measurement insights. comScore's SVP of National Television Sales Carol Hinnant comments: 'We are excited to renew and expand our TV and Advanced Audiences license with Fox Network Group. The addition of FS1 and FS2 and the expansion to include our RAP API services will allow for easier execution of Advanced Audience deals'.

More information
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Nepa to Measure Marketing Impact for IKEA

December 7th 2017
Sweden-based insight agency Nepa has announced a new partnership with the country's iconic retailer IKEA. Johanna Andrén, Deputy Marketing Manager of IKEA Sweden, says Nepa will help the company identify the short term effects of marketing investments and match them against the long-term impact on its brand development. 'This gives us fact-based insights and guidelines for our internal planning and budgeting that helps us improve Marketing ROI'.

Nepa is headquartered in Stockholm, with local presence in Helsinki, Oslo, Copenhagen, London, Mumbai, Gurgaon, New York, Miami and Denver.

More information from p-o.westerlund@nepa.com.


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UK Sports Study Launched

November 17th 2017
Insight companies Sport MR and My Customer Lens have a launched 'Hearts & Minds', a syndicated study of a nationally representative sample of the UK population offering in-depth insight into sports participation and physical activity. It includes sporting activity and barriers to it; interest in taking up new activities and what would drive this; differences in attitude by demographic factors; and the resonance of specific campaigns with these different groups. England Golf and the Lawn Tennis Association are already on board. Thomas Allen, Insight Manager, England Golf comments: 'We are committed to gaining a deeper understanding of our current players, potential new participants, and non-golfers alike, in order to make sure golf remains relevant and accessible to all those who wish to take part. We believe that this research will give us real insight into each of these groups – their motivations, perceptions and ongoing levels of interaction with golf, and wider sport in general'.

More information
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IRI Expands Relationship with Albertsons, USA's Second Biggest Grocery Chain

November 17th 2017
IRI has announced that it will begin providing supply chain services to Albertsons Companies, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration. Under the agreement, Albertsons Companies, will integrate its supply chain data, including inventory and transactional shipment data, into the IRI Liquid Data and Unify visualization platform.

More information from Shelley.Hughes@IRIworldwide.com.


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Virgin Money Extends Confirmit Deal

November 17th 2017
Virgin Money has renewed its ongoing relationship with Confirmit, for its customer experience programme. The UK-based financial services provider has 3.3 million customers with whom it interacts via online and mobile, intermediaries, call centres, 74 stores and 7 lounges throughout the UK. Bill Percy, Director of Customer Experience at the client firm said: 'Customers are at the heart of what we do so we have invested to ensure we have a best-in-class approach to listening to their feedback... The Confirmit Horizons platform is an important element in our approach and we’re looking forward to continuing to build on our success in the future... The combination of Confirmit’s data integration capabilities and advanced reporting means that we can pinpoint the actions that will really make a difference to customers - and we see the results on a daily basis'. Tim Hannington, EVP, Confirmit says Virgin Money are 'a fantastic example of a financial services company who are absolutely committed to doing the right thing by their customers'.

More information
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Mathematica Picks Confirmit

November 2nd 2017
Nonpartisan research organization Mathematica has chosen Confirmit Horizons to strengthen its customer data collection and analysis. Horizons will be the body's new Computer Assisted Interviewing (CAI) software system for all modes of data collection project. Mathematica AD Daniel Glovich says the ability to have one integrated, modern platform for all data collection efforts was key to the selection: 'We understand the evolving needs of our clients and their technology expectations, and appreciate the increasing focus on agility and responsiveness... Real-time project reporting and cross-project reporting are both now default in our systems. These updated methods of reporting have resulted in a greater focus on the operational needs of our projects, improving our overall processes'.

More information
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Kantar Millward Brown Reveals First UK BrandZ Rankings

November 2nd 2017
Kantar Millward Brown has published the first UK rankings from its BrandZ series. The first ten of the BrandZ Top 50 Most Valuable UK Brands feature nine big corporates, Vodafone at No.1 and others focused around financial services, energy and communications. Tea and soft drinks brand Lipton is undoubtedly the odd man out. Looking at the full list of 50, services and infrastructure brands make up half and contribute 66% of the list's total value of US$234.5bn or to £173.7bn. The research however suggests that consumers do not perceive the top brands as particularly innovative, which 'puts them at risk from smaller, newer rivals'. MB says innovation 'plays an important part in value growth: the UK brands that consumers score highest on innovation are almost twice as valuable as those with low scores'.

David Roth, CEO EMEA and Asia, The Store WPP, says: 'The potential is high for UK brands to succeed globally after Brexit. They are steeped in heritage, and what it means to be 'made in the UK' is held in high esteem by international consumers'. UK CEO Louise Ainsworth adds: 'Without losing what makes them loved and trusted, UK brands need to refresh what they stand for to make it relevant to today. They should be quicker to capitalise on technology to make consumers' lives easier, and communicate their innovations effectively to build perceptions'. The ranking combines rigorously analysed financial data from Bloomberg with the opinions of over 120,000 UK consumers.

More information
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FocusVision Wins Walmart Customer Feedback Role

November 2nd 2017
MR technology provider FocusVision will use its DIY online survey and reporting solution Decipher to help retail giant Walmart centralize its online research operations and reduce research spend. The solution promises fast integration of feedback from the chain's 260m weekly customers. FocusVision President Zlatko Vucetic comments: 'Our team and products will help Walmart continue to succeed in such a highly competitive market by removing time and cost constraints; and increasing the speed of customer feedback. We’re providing the tools and technology that enable Walmart to enhance their understanding of customers and how they engage across channels'. The service includes ongoing qual, quant and panel management capabilities; proprietary data visualization, real-time dashboard reports and 24-hour programming support.

More information from adam@mustardmarketing.com.


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Health Screening Kiosk Alliance Boosts P2Sample

October 6th 2017
In the US, health screening kiosk operator Pursuant Health has partnered with P2Sample. The former's national network of health screening kiosks, cited in over 3,600 Walmart locations, have played host to more than 140 million health screenings since 2013, with over three million account holders. The tie-in with P2Sample will allow the sector's marketers to target by geographic location, real-time biometric measurements, demographic and behavioral data. P2Sample CEO Mathijs de Jong comments: 'Pursuant’s extensive network significantly expands our ailment sampling capabilities. We’re excited to bring this new community to market and look forward to working closely with the Pursuant Health team to maximize access to its users while keeping the respondent engagement paramount'.

More information
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FocusVision Wins Global Procter & Gamble Deal

October 5th 2017
Integrated global technology platform FocusVision is partnering with Procter & Gamble to provide software and support for their market research teams worldwide. The firm will support all of P&G's consumer and employee panels, integrating research from thousands of participants around the globe, across all 10 product divisions. The tools to be used are survey platform Decipher - to provide the survey and analytics backbone - and panel management software Kinesis, to improve panellist health metrics and response rates, allowing rich profiles of each panellist. FocusVision President Zlatko Vucetic said, 'We are seeing heightened interest from Fortune 100 companies in using a single, fully integrated platform that combines different research techniques, including qualitative as well as quantitative, in one seamless service'.

More information from adam@mustardmarketing.com.


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eBay uses neuroscience to understand shoppers

October 5th 2017
In London, eBay is using EEG headsets to understand shoppers 'at a neurological level' during the shopping experience, by exposing them to art, reports WARC. The art is provided in partnership with Saatchi Art. Visitors wear electroencephalogram headsets to measure which artworks evoke particular neurological reactions in viewers. At the end of the tour of the art gallery, the results of the experience create a 'personalised shopping cart based on their unique experience'. Results suggest that people are most open to inspiration when they remain present, focused and calm. eBay has a new AI-enabled home page offering increased personalisation.

More information
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Edge Research picks Confirmit

October 5th 2017
Full service firm Edge Research has selected Confirmit Horizons to help it expand its MR offering and 'deliver innovative new solutions to clients'. According to COO and Senior Research Analyst Adam Burns, Horizons was chosen due to its 'breadth of engaging, innovative question types designed to capture more insights and deliver more accurate data’ . He adds: 'It's vital that we have the ability to present sophisticated surveys to younger respondents in a user-friendly way. A critical component of Confirmit Horizons was the range of mobile capabilities that will enable us to do so, especially among our most computer-savvy respondents'. Dave King, President, Americas at Confirmit, says a 'smooth and seamless rollout over the past few weeks' has given the firms 'great momentum towards what we expect to be a very successful partnership'.

More information
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RTi Research Publishes Storytelling Guide

October 5th 2017
US-based RTi Research has published an eBook, Beyond Data, Beyond Information: Powerful Storytelling for Insights Professionals, available as a free download from its website. CEO David Rothstein says despite a lot of talk about storytelling in the profession, 'crafting and telling a story that leaves a lasting impression and impacts business decisions is not easy to do and many researchers struggle with it'. The firm says readers will learn 'how to define storytelling in business, how to identify the core elements each story must have, and how to convey their insights through storytelling to create a stronger, longer-lasting impact across the business'.

More information
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Food Research Specialist launches Fat (and Sugar) Club

September 28th 2017
Specialist food and drink consultancy Campden BRI is launching a 'chocolate and confectionery club', inviting companies to join research into the evaluation of viable routes for sugar and fat reduction in chocolate and related products, and look at 'new techniques for the assessment and potential mitigation of moisture and fat migration'. The club should help ingredient suppliers, chocolate manufacturers and manufacturers of processing equipment. The research conducted will be 'pre-competitive', with each member playing a part in planning the programme and free to exploit the findings for their own commercial benefit.

More information from joe.mcgurk@campdenbri.co.uk.


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System1 Agency Creates First ESOMAR Banner Ad Campaign

September 28th 2017
The ESOMAR Foundation was set up three years ago with a mission to 'harness The Resources Of Researchers Worldwide to Help Improve Lives' - via work with charities. AOL has donated advertising space. System1 Agency, which is part of the System1 Group, formerly BrainJuicer, and describes itself as 'the first Agency in the world to guarantee its work', was tasked with creating a campaign to build awareness of the Foundation and 'inspire the bright minds from the Global Research community... to get involved', according to Former ESOMAR Foundation President Gunilla Broadbent. The campaign focuses on the Foundation's partnership with the My Choices Foundation, a charity formed to tackle domestic violence and prevent sex trafficking in India - see DRNO's ESOMAR review from last week(www.mrweb.com/drno/news25053.htm). Rod Connors, MD of System1 comments: 'At System1 Agency, we guarantee results for every campaign we develop using a quantitative 1-5 Star testing methodology. We are delighted to say that the ESOMAR Foundation's campaign came in as a top-of-the-line 5-Star ad'.

More information
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Beaufort Extends Image Tracking for Broadcaster S4C

September 28th 2017
Cardiff's Beaufort Research has won a five-year extension to its contract providing an Image Tracking Survey for Welsh language broadcaster S4C. The survey, which uses 1,000 interviews each year to probe viewers' attitudes towards the channel's brand and content, has been run by Beaufort for the last two years using its team of bilingual interviewers. Respondents are both Welsh and non-Welsh speaking, and include both frequent and less frequent viewers.

The latest Image Tracking results are available in S4C's 2016/17 annual report.

More information
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Boots Partners with IRI for Customer Insight Platform

August 29th 2017
Boots, the UK's leading pharmacy-led health and beauty retailer, with around 2,500 stores in the UK, has teamed up with IRI 'to develop and operate a range of world-class customer insight tools for its product brands'. The firms say the result will include improved quality of market, customer and loyalty insight for Boots suppliers, who will have access to the same tools and data.

Ken Murphy, EVP of Walgreens Boots Alliance and Chief Commercial Officer and President of Global Brands, commented: 'I am very pleased that we are able to announce our new partnership with IRI. Joining forces with a global leader in big data and analytics will allow us to know more about our customers and, more importantly, improve their experience when shopping our product brands. At the same time, we will give our suppliers a powerful range of tools and platforms that will significantly improve their market knowledge and result in better and faster decision making'.

More information from james.kavanagh@finsbury.com.


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Nebu Launches CSR Program

August 29th 2017
MR software provider Nebu has launched a Corporate Social Responsibility (CSR) program, supporting 100WEEKS, a Dutch NGO providing humanitarian help and reducing extreme poverty in Africa. The support takes the form of providing market research tools to measure the impact of an upcoming project in Ghana. CEO and founder Eric van Velzen comments: 'As a well-established company with almost 25 years of experience in the market research industry, we feel happy and proud to support such a meaningful humanitarian project as 100WEEKS'.

The project builds on people's own creativity and resilience, providing one hundred weeks of coaching and financial support for women in Africa - 'Temporary Cash for Permanent Change' as the NGO puts it, and considered 'one of the most effective ways of lifting people out of extreme poverty'. The program was rolled out in Rwanda in 2015, and will launch in Ghana by the end of 2017, providing 100 weeks of financial support ($8/week) as well as financial coaching to 100 women in cocoa producing communities.

For onsite interviews 100WEEKS uses Nebu CAPI App, allowing them to collect and record answers even without internet access. Collected data is stored in the central management platform, Nebu Data Hub, allowing further analysis and transforming data into visualizations to be shared with donors via cloud based real-time Nebu Reporter dashboards.

More information
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ABC Signs Up to Nielsen Out-of-Home Measure

August 29th 2017
ABC Network, part of Disney|ABC Television Group, has subscribed to Nielsen's National Out-of-Home Reporting Service, giving it ratings for all content, programs and commercials aired on the network for live plus seven days of time-shifted viewing. Disney-owned ESPN and ESPN2 were the first two networks across broadcast and cable to sign up for the opt-in syndicated service earlier this year.

The service uses Nielsen's PPM technology from nearly 77,000 installed panelists, with a fusion methodology combining the PPM footprint across 44 local TV markets with Nielsen's national representative panel, This allows Nielsen to represent 65% of the TV U.S. household population to project what people are watching outside their homes.

Cindy Davis, EVP Consumer Experience at Disney|ABC Television Group comments: 'We're pleased to see that Nielsen has built the capability to measure viewing of ABC's content away from home, whether consumers are enjoying our rich programming alone or with family and friends. We're looking forward to engaging our clients with a true reflection of viewership across all screens'.

More information from gorki.delossantos@nielsen.com.


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Kantar to Conduct FCA Mortgage Study

August 11th 2017
In the UK, regulatory body the Financial Conduct Authority (FCA) has launched a survey to understand more about people with mortgages and how they are managing them. Established in 2013 as the successor to the FSA (Financial Services Authority), the FCA operates independently of government and aims to protect consumers and enhance the integrity of the UK financial system. Research for the new study will be conducted by Kantar Public this month and next, with feedback published early next year. Christopher Woolard (pictured), Executive Director of Strategy and Competition at the FCA, comments: 'As a mortgage is likely to be the biggest financial commitment most people make in their lifetime, we're keen to ensure that competition in the mortgage sector is healthy and working to the benefit of consumers'.

More information
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Nielsen and ALDI Sign Multi-year Data Deal

August 4th 2017
Nielsen and groceries discounter ALDI have announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Nielsen will be ALDI's preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the U.S. Scott Patton, Vice President of Corporate Buying at ALDI, said: 'We are continually creating a better grocery store for our customers. We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best - save people money on their grocery bills'.

'ALDI is one of the fastest growing retailers in the U.S and as such, needs access to increasing amounts of effective shopper and advertising data', says Rob Hill, EVP U.S. Retail Services at Nielsen. The firm operates almost 1,700 U.S. stores in 35 states.

More information
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Television Beats All for Influence on Consumer Purchasing, says GfK Study

August 4th 2017
Television remains the most important influencer in all stages of the purchase funnel and for all age demographics, including millennials (adults 18-34), according to GfK's proprietary '2017 Purchase Funnel' study for not-for-profit local broadcast trade association TVB. The study looked at six categories (automotive, banking services, furniture, bedding/carpet, legal, medical and QSR/casual dining) and twenty media platforms across the five phases of the purchase funnel (Awareness, Interest, Visit, Consideration and Purchase), collecting data from an opt-in panel of 3,000 consumers (adults 18+) who were 'in the market' for each product or service and had seen some form of ad.

62% of consumers cited TV as the strongest driver of their awareness about a product/service, while 65% reported that TV advertising influenced their online searches. Steve Lanzano, President and CEO of TVB, commented: 'With more options for advertisers to deliver their messages than ever before, the results confirm television's continued dominant position... with 46% of American consumers citing traditional TV as having the strongest influence on their decision to purchase a product or service versus 3% for social media'.

[On the one hand, 'e would say that wouldn't 'e, but on the other, 46% vs 3%, wow - Ed.]

More information
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Majestic Grows Social Research Practice

August 4th 2017
BSE-SME listed Majestic Research Services and Solutions Ltd has won more work for its recently-formed social market research segment. BBC Media Action is a new client, while existing customers America India Foundation and Save the Children have commissioned new studies, the latter addressing the issue of Child labour in cotton farming in Madhya Pradesh to set a baseline for the charity's work.

More information from corporate.communication@mrssindia.com.


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YouGov Trading 'Ahead of Expectations'

August 4th 2017
UK-based data firm YouGov has issued a pre-close trading statement for the full year ended 31st July 2017, reporting that trading is expected to be ahead of the Board's previous expectations, with another year of revenue growth well ahead of the global MR sector. YouGov has 'maintained the performance trends reported in the first half of the current financial year' and its strategy of growing revenue from Data Products and Services, while significantly improving the profitability of its Custom Research business. The company had a particular success with its ground-breaking UK General Election seat-by-seat model, two months ago. Full results are due later in the summer.

More information
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Alterline Launches UK Student Mental Health Study

August 3rd 2017
Twelve university student unions representing more than 185,000 students are taking part in a ground-breaking study into student mental health - believed to be the biggest ever conducted in the UK. The study will be run by higher education research specialist Alterline and is supported by the National Union of Students (NUS). It aims to scope the prevalence and range of mental health issues amongst the student population; explore their impact on students' lives; identify those types more at risk; and improve support. The study will be based around a large-scale quantitative survey across all participating unions, supported by qualitative work, and will take place in the Autumn, with the final report due early 2018.

Ben Hickman, Research Director at Alterline, said: 'The issue of student mental health has become impossible to ignore, it's a consistent theme in our work with higher education institutes and student unions. We want this new project to move the conversation from top-level awareness-raising towards a far deeper understanding of the issues involved from a student perspective, and to provide clear pointers for co-ordinated action'.

More information
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Turner and Nielsen Sign Long-Term OOH Deal

August 3rd 2017
Nielsen has announced that media channels CNN and Turner Sports will subscribe to its National Out-of-Home Reporting Service, part of its Total Audience framework. The long-term agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing. The clients will receive syndicated program-level data on a weekly basis, revealing a more complete picture of their total audiences and helping them demonstrate the fuller value of their linear TV content to advertisers.

Peter Bradbury, MD of Nielsen National Client Solutions said: 'For more than a decade, Turner has been a key collaborator in our efforts to pioneer and develop an out-of-home service that allows for the measurement and monetization of the known viewing that’s happening away from the home. This agreement is an example of the joint effort and we are pleased to have an expanded relationship'. The service uses Nielsen's proprietary PPM technology and its panel of nearly 77,000 'installed persons'.

More information
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WIRe Awards Kenyan Scholarship

August 3rd 2017
Women In Research (WIRe) has awarded its first scholarship, to Innocent Rwamba Nyaga, who will be pursuing a Master of Science in Marketing, with a focus on Market Research, at the University of Nairobi, School of Business. WIRe exists to advance the contributions and voice of women in research, including through networking and professional development. The Scholarship Fund was created to help fund the education of exceptional female students in economically challenged or conflict markets, and give them the chance at a rewarding career in market research. WIRe worked with the ESOMAR Foundation; Kenya's Marketing and Social Research Association; and Unilever who matched WIRe's fundraising dollar for dollar.

Kristin Luck, WIRe's founder, said that due to the number of donations received a second scholarship will be funded for this academic year, this time in Cambodia - with more details to be released soon. Luck comments: 'We are thrilled that our community stepped forward to support this important initiative, and we offer our congratulations to Innocent as she works toward her goal of a career in marketing research'.

More information
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Clear Channel to Use Cuebiq for Local Data

July 24th 2017
Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into advertising campaigns, reports MediaPost. Cuebiq's proprietary technology spans tens of millions of mobile devices in the US and will identify audiences exposed to CCOA's printed and digital billboards. The technology will join AT&T Data Patterns SM, Placed and PlaceIQ within CCOA's RADAR suite of research, data and analytics tools.

Andy Stevens, SVP, Research & Insights at CCOA, said: 'For a long time, out-of-home (OOH) was more of a gut check. Now we can prove that OOH works'.

More information
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System1 Signs Multi-Year Deal for Decipher

July 24th 2017
System1 Research - BrainJuicer that was - has signed a multi-year licence with Focus Vision for the latter's Decipher survey programming system, which will now be rolled out to System1's 150 employees in the UK, USA, Switzerland, Germany, the Netherlands, France, Brazil, Singapore, Australia and China.

Emma Cooper, MD of Group Operations at System 1 Group said: 'System1 Research chose the Decipher platform with its excellent survey technology so we can focus on delivering great research that guarantees profitable growth with zero waste'. Focus Vision MD Jamin Brazil says FV Decipher is 'designed by researchers for researchers' and has been 'tailored to the specific needs of the researchers at System1'. He adds: 'We are very pleased they have committed to us in this way and look forward to working with them over the coming years'.

More information from adam@mustardmarketing.com.


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Preferred Provider Win for IRI

July 20th 2017
IRI has reached a long-term agreement with Southeastern Grocers (SEG), the fifth largest supermarket chain in the USA based on store count, to serve as its preferred provider for market measurement services. IRI will provide its Unify visualization capabilities via the Liquid Data technology platform, incorporating product movement and causal data including weather, gas and macroeconomic factors; and SEG's loyalty card and supply chain data will be integrated into the platform. SEG's President and Interim CEO Anthony Hucker comments: 'We're always looking for new and innovative ways to enhance our franchise. We are eager to align our core business processes around IRI's technology and leverage the real-time data and insights to better connect with our customers, collaborate with our suppliers and increase sales'.

More information
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Beaufort Wins Welsh Visitor Attraction Contract

July 20th 2017
Cardiff-based Beaufort Research has been awarded a two-year contract to conduct the Survey of Visitor Attractions in Wales. Conducted by Visit Wales, every year since 1973, the research looks at the demand for, and performance of, tourist attractions in Wales and is used by the tourism trade, trade bodies, local authorities and educational establishments. Data collection will use telephone interviews instead of the previous self-completion questionnaires, which the firm says will help to increase industry engagement, boost response and provide quicker turnaround for results.

More information
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Abt Wins New Small Business Award

June 30th 2017
Public sector researcher and consultancy Abt Associates has won the first-ever U.S. Agency for International Development (USAID) Large Business Contractor of the Year Award, for success in partnering with U.S. small businesses domestically and overseas to advance the agency's mission to end extreme poverty. In 2016, almost half of Abt Associates' subcontracted dollars to USAID - $12.5 million - were awarded to small businesses, with 27 percent going to women-owned small businesses. Lisa Ashcraft, VP of Contract Operations, says 'Small businesses are vital to the economy and critical partners in our success... We are extraordinarily proud of this recognition'. The firm's small business program has been built up substantially over the last few years by Program Manager Kathy Echols and her team.

More information
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NZ Recognition for Horst Feldhaeuser

June 30th 2017
The Research Association of New Zealand (RANZ) has named Infotools exec Horst Feldhaeuser as a Fellow of the organization, recognising a significant and sustained contribution to the market research, insights and data industry as a whole. Winifred Henderson, Senior Client Director at Ipsos New Zealand, who nominated him, said 'For as long as he's been part of the market research industry, Horst has given freely of his time and expertise to benefit the wider industry, both in New Zealand and overseas. He is one of the most creative and innovative researchers I've had the privilege to work with, and his passion and enthusiasm are well-known in research circles'. Feldhaeuser has served as President of the Market Research Society of New Zealand and Chair of the New South Wales branch of the Australian Society.

Feldhaeuser joined the market research industry 16 years ago after moving from Germany to New Zealand. He is currently Group Client Director at Infotools, whose CEO Ant Franklin says the team is 'thrilled that with this Fellowship, [Horst's] peers have recognized his expertise and his significant commitment to the wider research, insights and data community'.

More information from marie@campbellconsulting.com.


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FOX Sports Signs for Nielsen OOH

June 29th 2017
Nielsen has announced that FOX Sports has signed a multi-year deal for its National Out-of-Home Reporting Service, part of the Total Audience framework.

For FOX's NFL season, data from the service points to 'a younger, more diverse, more female and more affluent audience than the in-home equivalent. The client will receive weekly reports with daily data, derived from Nielsen's Portable People Meter (PPM) technology and combined with national TV ratings. Lynda Clarizio, President, Nielsen U.S. Media comments: 'Our out-of-home measurement service is another piece of Nielsen Total Audience delivering to subscribing clients richer and more robust insights into their viewers, as well as helping to uncover new and valuable audience segments'.

More information from gorki.delossantos@nielsen.com.


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Oriflame Picks Nepa for Tracker

June 29th 2017
Cosmetics producer Oriflame has appointed Stockholm-based agency Nepa to help it continuously track and explain trends, customer behaviour and competitor activity in ten countries - Mexico, Colombia, Indonesia, India, China, Turkey, Portugal, Poland, Morocco and Russia. Nepa will conduct research among both end consumers and Oriflame sales consultants. 'Oriflame is a strong brand and we feel confident that our collaboration will help it gain actionable insights to improve the brand position even further', says Nepa's Commercial Director Johan Rinaldo.

More information
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Amazon Prime Loses 35m people (but still grows)

June 29th 2017
WPP may be advising clients in certain sectors that an Amazon strategy is crucial to their business success (see DRNO this week), but not everyone is crazy about the online retail giant. New analysis from Prosper Insights & Analytics shows that although membership of its Amazon Prime service continues to grow, an estimated 35 million consumers have quit the service. Prosper surveyed more than 7,000 US adults this month, and found that a quarter of the 56% of consumers who are not members have tried it and stopped. Of these, 22% had invested in a paid subscription while the rest took a trial membership and not continue. The minimum $99 cost was the single biggest reason for stopping. Former Prime members are 23% less likely to shop Amazon than adults in general, and instead show an above-average preference for competitors Target and Walmart.

More information
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ENGAGE and Confimit renew deal for 3 years

June 29th 2017
London-based employee relations consultancy ENGAGE has renewed its contract with Confirmit for another three years, allowing it to use active listening approaches such as panels and apps to help clients proactively connect with employees - the former include leadership, manager and employee panels. ENGAGE CEO Dr Andy Brown says, 'Today, employees have a much higher expectation about their ability to contribute to an organisation's performance and profitability. They demand almost real-time and ongoing dialogue with managers, leaders and each other about the issues affecting their ability to deliver... Companies are willing to embrace agile feedback collection methods... and Confirmit Horizons is key to enabling us to help businesses implement this'.

More information from nicola@indigo-river.co.uk.


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Strive Probes the Future of Fintech

June 29th 2017
UK-based consumer specialist Strive Insight has launched new research into attitudes towards the financial technology sector - 'The Future of Fintech - A Consumer Perspective'. Strive conducted 1,000 quant online interviews among 18-55s who manage their finances online, and a series of immersive, 90 minute interviews conducted with consumers drawn from a range of ages, incomes and with a range of technology usage. The study identified four main challenges that Fintech providers need to solve: overcoming inertia towards change in the financial services market; Delivering tangible benefits to meet high consumer expectations; Removing consumer fear and the mystery that surrounds Fintech technology; and Creating consumer trust in fintech brands.

Among the analysis of future expectations, 41% of respondents agreed with the statement that the big banks won't exist in 20 years' time. Strive co-owner Mark Yeomans says the research offers 'a fresh insight into consumer behaviour and attitudes around banking and in particular towards their current and projected uptake of app-only bank services, pros and cons of switching banks, issues around data security and the future of high street banks'. Stefan Drechsel, former Insight Manager at Barclaycard UK said: 'When developing disruptive propositions, providers can't just second guess what will be needed, which is why consumer research will be important in developing the right offers and bringing them to market the right way'.

More information from mark.yeomans@striveinsight.com.


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Big Data, Small Improvement say Zenith clients

June 21st 2017
Clients of ad agency Zenith are positive about the data boom's effect on their insight gathering, but say it has not yet transformed their buying efficiency or brand growth. As reported on mediapost.com, the survey of 158 major customers worldwide found clients generally confident that their business categories would experience growth this year, with ten out of twelve categories returning scores over 50 - indicating growth. Food & Drink had a mean score of 48.4, and Telecommunications 33.3, indicating an expectation the sector will contract. Top sectors were Media & Entertainment category (82.1), Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2). Clients were also asked how the huge increase in data has affected three areas of business: buying efficiency, creating new insights into consumers and generating profitable brand growth.

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Circle Chooses Confirmit

June 21st 2017
B2B specialist Circle Research has moved all its web-based activities onto the Confirmit Horizons platform. The company says its priorities are to ensure it offers engaging experiences to respondents completing surveys, and the best level of insight and analysis to its clients. Co-founder Andrew Dalglish comments: 'It's essential that the software platform we use can support our clients' growing need for comprehensive, feature-rich research. At the same time, their demand for quick delivery of programmes means that our researchers must find the software straightforward to use, questionnaires easy to set up, and results deliverable in clear, accessible formats... After exploring four providers... No other platform could match the breadth of smart features that Confirmit Horizons delivers'.

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Research Partnership Turns Twenty

June 20th 2017
UK-based healthcare MR agency Research Partnership is celebrating 20 years in business, having grown from 2 founders to 130 employees based in 6 cities worldwide - London, Singapore, Philadelphia, Boston, New York and San Francisco.

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Social Media by No Means Ubiquitous

June 20th 2017
This one's old news (April 20th), but we've only just seen it and thought it fascinating... The Pew Research Center reports that almost two thirds of Germans and more than half of French adults do not use social media. In Sweden, the Netherlands, Australia and the USA around 70% report using it, and in the UK it's 61%. Low proportions also use social media in Greece (46%) and Japan (43%). In Germany, the majority of Internet users say they do not use social media - 85% of adults are online. Across the fourteen countries surveyed, the median is 57% visiting social media sites. Age differences are marked in every country surveyed: nowhere more so than in Poland where 88% of millennials report using social networking sites, compared with only 17% of those aged 50 and older.

Particularly striking if you consider that someone like me (NT), who tweets news stories every day but isn't on LinkedIn and has never looked at Facebook, would presumably be counted as a user!

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KREA's disability policy wins Ginny Valentine Badge of Courage

June 20th 2017
Pravin Shekar, Chairman & CEO of healthcare research and data firm KREA, was honored with the Ginny Valentine Badge of Courage Award at the recent IIeX North America Conference. The award goes to researchers who challenge the status quo by placing themselves in difficult situations and pushing the boundaries of research. Shekar and Krea were awarded for 'taking positive discrimination towards disability to awesome levels' - the company provides skills/training and employment for people with disabilities, who now constitute 55 percent of all its associates. Roles filled include desk research by the hearing impaired, telephone interviews / quality control by the visually challenged, PowerPoint reports by the physically challenged, and sending of incentives and reminders by those with a lack of fine motor skills. Krea has a separate division called CANDO (www.cando.ind.in ) focused on this initiative.

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Big Client (Big Secret) Settles on Big Sofa

June 20th 2017
Shares in UK-based video analytics firm Big Sofa Technologies jumped 6.8 percent yesterday after it secured a deal with an unnamed US-based consumer goods company, 'thought to be P&G' according to the Telegraph newspaper. Global CEO Simon Lidington said: 'This agreement is a significant endorsement of our video analytics technology and highlights the global reach of Big Sofa as our platform is now available to any of the client's departments anywhere in the world. The business we are already generating from this partnership is further evidence of the pent-up demand from brands or their research agencies for video analytics which unlock the true value of video-based consumer research'.

More information from clairefenton@bigsofatech.com.


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Greenbook Study looks at Respondent Experience

May 3rd 2017
US-based MR publisher Greenbook has completed a study of respondent experience, after noting with alarm that most research companies responding to its flagship GRIT report 'do not consider respondent user experience a high priority'. The new GRIT CPR (Consumer Participation in Research) study made use of a number of research company partners to 'understand the drivers of participants engagement and satisfaction with the research process' - via interviews with 6,750 consumers in 14 countries and 8 languages. Among the findings, 1 in 6 of the people who have 'willingly given up their time, often for little or no reward, are totally dissatisfied with the their experience participating in research'.

Shorter, more intuitive surveys sent less frequently may be one of the solutions. Fifty-five percent of respondents said surveys should be 10 minutes or shorter in length, and yet the average interview is double that length.

According to GreenBook's Lenny Murphy: 'The results of the study just reinforced our belief, set forth initially in the GRIT report, that our industry does a poor job of putting the respondent first, despite having the means and knowledge to do so. We should capitalize on that and bring the participant experience to the forefront'.

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Entries Open for New MRS Jeremy Bullmore Award

May 3rd 2017
The UK's MRS (Market Research Society) has launched a new award named after its former President Jeremy Bullmore CBE, for creative development research. Bullmore is an Honorary Fellow and Patron of the Society and says he is 'very pleased indeed' to have his name associated with the award, which opened for entries yesterday. He comments: 'Advertising owes two great debts to research. First, as every Mad Man knows, research can be held solely responsible for all bad advertising, having strangled all the original ideas at birth! And second, as the rest of us know, if you use it properly - if you don't just read it but you mine it, you challenge it, you hold it up to the light and smell it - research can liberate, illuminate and bring credence to the wildest of hypotheses'. This and a sister award for media research will both be sponsored by Kantar Millward Brown. The deadline for entries is 6th July.

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Customer Feedback via Amazon Alexa

April 4th 2017
Warwickshire, UK-based customer engagement specialist Rant & Rave has developed a customer feedback integration for voice-operated assistant Amazon Alexa, allowing consumers to tell brands what they think of a product or service in real-time via their own device, whether in a hotel room, retail store or airport lounge. The service combines scores and verbatim feedback, with the latter analyses in real-time by a Sentiment Engine. Kenny Bain, CEO of Rant & Rave, says brands are 'looking for ways in which they can interact with their customers to find out how they feel in real-time, both positively and negatively, with a minimum amount of effort from the customer'.

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Sports Channels Sign for Nielsen Services

April 4th 2017
beIN SPORTS, a global network of sports channels owned and operated by beIN Media Group, have signed a long-term agreement for several solutions within the Nielsen Total Audience framework, including audience estimates for linear television and digital content viewing on mobile and computer devices. beIN SPORTS and beIN SPORTS en Español will have access to Nielsen Digital Content Ratings and Nielsen Total Content Ratings. Antonio Briceño, Deputy MD, said the service would give the company 'complete visibility into how our viewers are engaged with our programs regardless of ad load' and enable them to 'effectively monetize our inventory and provide the confidence media buyers require to deliver better cross-screen campaign results to advertisers'.

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Brazilian TV Firm in Data Science Deal

April 4th 2017
Brazilian TV giant Globo has contracted Los Angeles-based data science firm Parrot Analytics to help it 'map new trends and content production opportunities worldwide'. Globo owns and runs five TV stations and has 118 affiliates, covering almost 99% of Brazilian TV homes - it also produces about 6,000 hours of content each year in Brazil. The deal will see it making use of Parrot's proprietary technology measuring cross-platform global demand for TV programming. Globo's Artistic Development Director Monica Albuquerque says the company 'has strong faith in the Brazilian TV market and is committed to its future growth by staying on top of content trends and consumption habits while strengthening its knowledge of the Brazilian audience'.

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New, Bigger Deal for Nielsen and FOX TV

March 23rd 2017
Nielsen has renewed its local television ratings agreement with FOX Television Stations, providing data to all the network's 28 owned-and-operated stations across 17 markets. Coverage of the long-term deal includes Nielsen's announced plans to enrich its Local TV panels with data from its Portable People MeterTM technology and set-top-boxes, delivering significantly larger sample sizes and driving increased ratings fidelity; and the inclusion for the first time in local measurement of out-of-home audiences.

More information from gorki.delossantos@nielsen.com.


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Nielsen Deal to Incorporate NextRadio app data

March 23rd 2017
Nielsen has struck a deal with TagStation, to evaluate data from the latter's NextRadio app, which delivers over-the-air FM broadcasts from more than 16,000 stations to smartphones, and captures precise data about listeners. The partners will 'explore methods to incorporate NextRadio listening data into Nielsen's audio datasets, potentially paving the way for future big data integrations for the radio industry'. Brad Kelly, MD of Nielsen Audio, says 'NextRadio is a growing, high-profile, and industry-supported platform that has the potential to serve as a big data source for the radio industry. We are pleased to take this important step to unleash the power of big data in our core audio measurement services'. TagStation President Paul Brenner adds: 'We have robust listening and user data that stations can use now to help them better understand their listener and listening share'.

More information from mkautsky@nextradioapp.com.


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Awards Dinner for UK client side org AURA

March 23rd 2017
UK client side insight organisation AURA hosted its annual Awards Dinner at the Millennium Gloucester Hotel in London earlier this month. According to Chairperson Helen James: 'What makes our awards so highly coveted is that they are not decided by a small panel of experts. Every single one of our 208 member companies and 810 individual members had the opportunity to have their say'. AURA membership is estimated to directly control or influence about a third of all UK research expenditure This year, ABA Research won the 'Trusted Advisor' award, for the agency that truly understands its client’s agenda and goes beyond the call of duty to help deliver it; Incite won the Commercial Acumen award; and Flamingo carried off the Communication award for dynamic delivery. ABA took the overall Agency of the Year gong, while individual awards went to Lizzi Seear of IHG, Graeme Armstrong for developing AURA's web site, Alex Gordon of Sign Salad and Jodie Gillary of Premier Foods.

More information from ben@aura.org.uk.


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TRP Selects QuestBack platform

March 23rd 2017
UK-based media research agency TRP Research has selected Questback's feedback management platform to underpin its omnibus offering, as well as its bilingual media response panels in Wales and Scotland. TRP was founded in 1999, employs around 70 people and works with broadcasters across the UK and US, including in Wales and Scotland, where it offers bilingual panels in Welsh/English and Scottish Gaelic/English. The agency said its existing survey tools were not able to meet its needs, particularly around flexibility, reliability and bilingual capabilities. According to Operations Director Laura Piper, the choice gives her company a flexible, unified platform and the support of an implementation team working closely. It may also use the platform for other areas such as panel management and improving respondent engagement.

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Chime Wins National Rail Passenger Survey

March 10th 2017
In the UK, Chime Insight & Engagement (CIE) has been selected to manage the official National Rail Passenger Survey (NRPS). The survey was launched in 1999 and is used by both the government, rail operators and the independent transport user watchdog, Transport Focus, to understand whether Britain's rail passengers receive 'the experience they expect and deserve'. Analysis includes a comparison of performance and satisfaction levels across the franchised train operating companies (TOCs). The survey is run twice annually and includes the opinions of over 60,000 passengers. Anthony Smith, Chief Executive of Transport Focus, says the survey 'is now shorter and can be completed online, recognising our lives are busier and more of our time is spent in the digital world. We believe this will make the survey even easier for passengers to complete, ensuring it remains fully representative'. CIE Chief Exec Crispin Beale says a key focus in taking over the contract will be 'to uphold and improve response rates to ensure we attain the most accurate perception of customer experiences'. The first wave under the new contract began on 30th January and will run for 10 weeks.

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comScore Signs 700th Station for local TV Ratings

March 10th 2017
comScore announced this week it has signed a local TV measurement agreement with WSLS, Roanoke, VA, owned by Graham Media Group - the 700th station subscribing to the service. The firm has group-wide partnerships with ABC, CBS, FOX, Sinclair, Tribune, Raycom, Graham and Hubbard. EVP of Local Television Steve Walsh said the signing was 'a major strategic milestone for comScore's local currency adoption by local broadcasters'.

More information from press@comscore.com.


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Partnership for MRDC Software and DigitalMR

March 10th 2017
A new deal will see research software firm MRDC offering DigitalMR's listening247 and communities247 products in the Asia Pacific region. listening247 is billed as the only social media analytics solution developed specifically for the purpose of customer insights, and can be used for conversations in 'any language'. communities247 is an online communities platform with tools including bulletin boards, polls, video diaries, and the option to integrate 3rd party survey tools. MRDC CEO Phil Hearn says his firm will be supporting customers from its offices in the Philippines, while his opposite number at DigitalMR, Michalis Michael, comments: 'Customers in Europe have had great success with our products and brand managers have found new insight that can give an important competitive edge. We are delighted to partner with MRDC Software as we see a great deal of opportunity in this rapidly expanding market'.

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Three More Years for ICM Direct and Confirmit

February 23rd 2017
Data collection and real-time MR solutions firm ICM Direct has agreed a three-year deal with Confirmit, making the latter's Horizons software the primary data collection tool for all ICM Direct's research activities. Neil Sykes, Managing Partner at ICM Direct, says the need to integrate data from online and telephone surveys with attitudinal, behavioural and demographic data is key to the choice. In addition, Confirmit EVP Tim Hannington says the deal allows ICM Direct to 'present clients with clear dashboards that not only speed up reporting times, but also deliver much faster and clearer insight'.

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Ad Blocking Adoption Stalls, says IAB UK

February 23rd 2017
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to IAB UK's Ad Blocking Report, which is based on an online survey of 2,018 adults conducted on February 1st and 2nd by YouGov. One in five (21%) who originally downloaded ad blockers don’t currently use them - the two most common reasons being switching to a new device and not being able to access some content with the blocker installed (both 24%, the latter up from 16% a year ago). IAB UK CEO Jon Mew comments: 'The continued rise in ad blocking that some predicted simply hasn't materialised. A key reason is publishers denying access to content to ad blockers which, in effect, has created that 'lightbulb' moment for people who realise that they cannot access free content without seeing the advertising that funds it. The industry has worked hard on promoting this 'value exchange' and it's paying off'. However Mew says it's 'vital the industry doesn't take its foot off the pedal in working to provide people with a better, lighter and more considerate online advertising experience which will discourage them from blocking ads altogether'.

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dunnhumby Chosen by Whole Foods Market

February 22nd 2017
Customer data firm dunnhumby has been selected by natural and organic food retailer Whole Foods Market, Inc. (WFM) to help develop its category management and merchandising strategy. WFM's Global VP of Purchasing said: 'dunnhumby has the ability to understand customers and turn that into action. This partnership allows us to keep innovating our shopping experience for the customer in a way that's most relevant to them and reflects how they want to shop in each local community'.

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Verto Looks at 'Multitasking' Apps

February 22nd 2017
Verto Analytics has released a new mobile report entitled: 'Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior', providing a detailed analysis of three growing consumer trends on US mobile devices: The rise of multitasking (use of four or more different apps in the same session); the growth of personal assistant apps; and the emergence of Hub Apps, used to conduct multiple activities within a single app. The report analyzed mobile app usage from a panel of US consumers from January to December 2016. Such multitasking behavior has, the company says, been prominent in Japan and China for years. American adults (ages 18 and above) own an average of five devices, including PCs, smartphones, tablets and wearables. Hub apps comprise 4% of the app market, with 1,000 available in the US. The report is based on behavioral data gathered from a panel of opt-in consumers that own and use multiple mobile devices.

CEO Hannu Verkasalo comments: 'By understanding which hub apps are on the rise, retailers, brands, and publishers can improve their services and encourage repeat consumer interactions. Further, the most significant hub apps with the highest return rates offer solid advertising, partnership, and monetization opportunities'.

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UKOM: 90pc Still Use a Desktop

February 22nd 2017
Most of the UK adult online population is not in a rush to abandon the desktop, according to data from UKOM and comScore. Data from December 2016 found three quarters (74%) of online adults now use both a laptop or desktop AND a mobile device (smartphone or tablet) to access the internet; while 16% use desktop only and 10% mobile only. 'The theory that large swathes of Britons are deserting the desktop in favour of mobile devices does not seem to stack up' says comScore. The 4m UK adults whose access is 'mobile only' including a higher proportion of younger people, although in absolute number terms there are about as many 55+ Brits (706,000) as there are 18-24 year olds (732,000). Females are more likely to be mobile only than males (12% v 7%), and people in households with kids are more likely to be mobile only than those without (14% v 7%). Nearly 1 in 5 mums aged 25-54 use only a tablet or smartphone. Higher social grades are less likely to be mobile only.

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European Car Sales Up, says GiPA

February 22nd 2017
Car sales across the EU rose 10.2% in January, versus Jan 2016, with 1,170,220 new units registered according to UK-based researchers GiPA. Growth in the UK (2.9%) lagged that in Germany, France, Italy and Spain but total UK registrations (174,564) were second only to Germany (241,399). Negative press coverage of diesel has contributed to a decline in UK diesel sales (down 4.3%), contrasting with an 8.9% rise for petrol cars, the company says.

More information from qlehetet@gipa.eu.


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ConfirmIt Young Researchers Chosen

February 22nd 2017
Survey tech company ConfirmIt has announced the winners of its 20 Young Market Researchers awards. Eight different countries are represented, and a wide range of different disciplines - winners had worked on areas including MR technology, insight delivery, big data, the role of emotion in research, how to run focus groups for children, and engaging Millennials. Each of the winners will be blogging for Confirmit over the coming months about the future of MR and the challenges it faces. Jon Puleston, VP of Innovation at Lightspeed and one of the judges, summed up: 'The quality and range of young talent in the Market Research industry today is truly impressive and it was great to get a sense of the level of enthusiasm of the nominees and to learn about the fresh ideas that they are picking up and running with. I'm looking forward to seeing what impact they have on the industry over the coming years.

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Nielsen and CBS in multi-year Local TV deal

February 9th 2017
Nielsen has this week renewed its local television service agreement with CBS Television Stations, for services including Local Digital in TV Ratings. The multiyear deal provides local market ratings insights for CBS owned and operated stations in 17 US markets. David F. Poltrack, Chief Research Officer of CBS Corp. and President of CBS VISION, comments: 'As many American cities are becoming more diverse and populations continue to grow, it's critical for TV stations to have a complete picture of who's viewing their content. Nielsen's local television services enable us to maximize our viewership and deliver value to our local advertisers... In addition, Nielsen's use of big data including set-top-box data and out-of-home viewing will deliver more stability, boost ratings fidelity and increase market insights'.

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Digital scramble gives way to a search for balance, says Warc

February 9th 2017
Ad industry publication Warc has released its 'Toolkit 2017' report, focused on marketing effectiveness in the digital age, with the topline finding that 'A number of FMCG brands have concluded that a renewed focus on reach will drive sales growth'. The report is produced in association with Deloitte Digital.

Citing last year's decision by Procter & Gamble to cut back on targeted advertising on Facebook, David Tiltman, Head of Content at Warc, comments: 'The big-picture issue is close targeting (particularly via digital channels) versus mass reach - and a number of FMCG brands have concluded that a renewed focus on reach will drive sales growth. With budgets under ongoing pressure, more studies along these lines can be expected in 2017'. Six key findings are: 1. Major FMCG advertisers are pulling back from granular targeting; 2. Short-termism weakens the links between creativity and effectiveness; 3. However, digital platforms are making TV more effective; 4. Digital has a 'reach ceiling' and is most effective supporting TV; 5. Mainstream channels are fighting back in the effectiveness 'arms race'; 6. Social sites are starting to focus on business outcomes.

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Indulgent Thursdays Exposed... by TouchPoints USA

February 9th 2017
Cross-media measurement firm RealityMine has announced the release of TouchPoints USA 2016.2. The syndicated consumer survey promises clients a better understanding of how TV, digital, mobile, radio, PC, game console, over-the-top (OTT) video viewing and other behavior types interact, and also feeds back on consumers' emotional states and their impact.

Among the latest findings, 89% of Americans report that they indulge in snacking 'throughout the week', often in front of the television at home and with a peak at 3pm on Thursdays (!?). 34% of respondents report shopping online, again peaking on Thursdays (7pm). 36% of respondents report weekly use of tablets, a 4% decrease from the previous release, but time spent per user is up 7%. 14% report the use of smart wearables, most of it relating to exercise (56%). Interestingly, 76% say that they 'do nothing in particular' for an average of seven hours within the week.

Data is available to customers via Metis and other third party platforms such as Nielsen IMS, Telmar and MRI Reporter.

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comScore Signs San Diego Local TV Contract

January 20th 2017
comScore has signed a local TV measurement agreement with KUSI-TV in San Diego, described as ‘One of the nation's most-watched Independent local television stations'. President and General Manager Michael McKinnon comments: 'comScore is measuring one out of every three San Diego homes, which matters because people watch TV differently here than they do in LA or San Francisco. With the inclusion of comScore's Auto and Political ratings, we will be able to sell the relevance and value of our audiences, not just their size'. comScore EVP Steve Walsh says the deal 'further illustrates that the local TV industry is adopting comScore as their massive database currency'.

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Confirmit to Power 'First English Language Capability Survey'

January 20th 2017
Confirmit's Horizons survey platform will be used to provide the off-line data collection and analysis component for what the British Council says is 'the world's first English language capability survey'. The Council, which promotes the country globally and has charitable status, aims to evaluate levels of English reading, writing, speaking and listening around the world. Tablets will be used for the English language tests and participant surveys, to ensure feedback can be gathered consistently in locations around the world, even where there is limited or variable Internet access.

Elizabeth Shepherd, Senior Researcher at the British Council, says the research fulfils one of the organisation's 'key charitable objectives, as outlined in our Royal Charter, to develop a wider knowledge of the English language around the world'. Confirmit has worked with the Council for more than a decade, and EVP Tim Hannington says the new project is 'a great example of how offline survey technologies can provide a real advantage for hard-to-reach geographies and demographics'.

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Harris Finding Faster Facts for 'Cats'

December 16th 2016
In the UK, Harris Interactive says it will supply data for the TV show '8 Out of 10 Cats' faster than ever, using its Harris 24 service - as the show continues with its 19th series. '8 Out of 10 Cats' is a comedy panel game based on topical opinion polls and was launched in 2005. Tania Page, Director of Consumer Research at Harris Interactive, said using the new service 'means we can collect and share the data that underpins the weekly show in just a few hours. We understand that weekly TV production presents a unique set of challenges - and so we've worked hard with [show producer] Zeppotron to ensure the delivery of reliable data in a timely fashion is not one of them!' The Harris 24 panel covers 30 countries and can deliver 1,000-2,000 responses in less than 24 hours in the UK, US, France, Germany, Spain and Italy.

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MP contract helps Majestic move into tourism

December 16th 2016
In India, Majestic Research is to interview more than 10,000 guests spread across 69 properties, for Madhya Pradesh State Tourism Development Corporation. The survey will use CATI, Mystery Shopping and face-to-face interviews to gauge customer satisfaction over a four-month time frame. Chairman Raj Sharma comments: 'In the last couple of years, in conjunction with FICCI, we have launched several reports viz. UPTM 2016, GITB 2016 and MICE 2016 establishing ourselves in the 'Tourism' space. The MP Tourism study is a step forward in that direction and should trigger a number of similar projects in the coming few quarters'.

More information from corporate.communications@mrssindia.com.


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MFour portal site shows real-time responses

December 16th 2016
Mobile specialist MFour has launched a new web site for its all-mobile, DIY survey-building tool MFourDIY - allowing users to create sample surveys, view instant pricing quotes, and generate interactive reports. It also features a first-of-its kind, real-time monitor that shows MFour in action, with vectors shooting across a map of the United States that represent each survey as it goes out, and each completed interview as it comes in from one of the million-plus members of MFour's all-mobile panel. 'It's exciting to see consumers respond to surveys across the country 24-hours a day, in real time', says MFour CEO, Chris St. Hilaire.
...and we can confirm, it is actually quite hypnotic. Try the link below and scroll down to the map!

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Waste and short-termism in digital experience measurement

December 9th 2016
Most major European companies are still at the beginning stages of monitoring their customers' digital experience, according to research from the 2016 Benchmark study conducted by customer feedback specialist Mopinion. The firm 'approached nearly a thousand professionals, across sectors including finance, telecoms, public utility, online retail and automotive companies, specifically targeting professionals in the fields of Digital Marketing, E-commerce or Marketing Intelligence'. Co-founder & Managing Partner Kees Wolters says many companies are still primarily using customer feedback from sites and apps to find 'quick-wins, rather than long-term gains'; and that 'many of the responders felt the feedback they collect all too often surpasses the ability or responsibilities of the team handling it - which means there is a lot of data being unused and wasted'.

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Trust in 'Experts': Ipsos MORI and Mumsnet probe UK views

December 9th 2016
Nurses are the most trusted profession in the UK, followed closely by doctors, while politicians again take last place, according to a survey by Ipsos MORI and parenting web site Mumsnet. The research firm interviewed a representative sample of 1,019 adults aged 15 and over across Great Britain, face-to-face in the second half of October; while more than a hundred members of Mumsnet and Gransnet participated in one of 6 different online, private focus groups. Politicians are now trusted to tell the truth by just 15% of the British public, while nurses and doctors are trusted by 93% and 91% respectively. Journalists (24%), estate agents (up 5% to 30%) and bankers (37%) are also near the bottom of the heap. 49% say they trust pollsters, with a rising 42% saying they distrust them.

The study also looked at views of truthfulness during the EU referendum campaign, and found that distrust in politicians, business leaders, pressure groups and the media was a crucial factor in people's decision. Nick Clegg and David Davis 'came out better than others' in terms of trust.

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Hi, Robot: IDC predicts surge in their use by 2020

December 9th 2016
Technology analyst IDC has published a report entitled 'IDC FutureScape: Worldwide Robotics 2017 Predictions', in which it looks at the likely development of robotics in the next four years. Research Director, Worldwide Robotics and Asia Pacific Manufacturing Insights, IDC Asia/Pacific. Dr Jing Bing Zhang headed up the study.

The firm forecasts, among other things, that '30% of leading organizations will implement a chief robotics officer role and/or define a robotics-specific function within the business' by 2019; by 2020 a talent shortage will leave 35% of robotics-related jobs vacant while the average salary increases by at least 60%; by 2019, the (US) Government will begin implementing robotics-specific regulations to preserve jobs and to address concerns of security, safety, and privacy; and by 2020, 40% of commercial robots 'will become connected to a mesh of shared intelligence, resulting in 200% improvement in overall robotic operational efficiency'.

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Location data increasingly used for insight

November 23rd 2016
Marketers are changing their use of location data, putting more emphasis on driving brand equity and customer experience, having hitherto focused on the more immediate returns of ad targeting - according to a report from the Mobile Marketing Association (MMA). Chief Strategy Officer Sheryl Daija says: 'While targeting is still the key application for location, marketers are beginning to see the value in the data captured for insights, measurement and attribution... not just leads and sales'. The study is based on surveys and interviews with more than 400 brand leaders and senior agency executives.

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HfS partners for research events and promotion

November 23rd 2016
HfS Research has announced a partnership with industry body The Global Sourcing Association, which will deliver a program of global research and events and develop a portfolio of initiatives for members and subscribers in 2017 and beyond. This includes the launch of a GSA Research Club, focused on issues impacting the global sourcing community; training workshops; and mutual promotion. HfS CEO and Chief Analyst Phil Fersht has also joined GSA's Standards Advisory Group. Ferscht describes the association as 'a breath of fresh air in the sourcing industry as we grapple with stale delivery models,
old-world mindsets and stakeholders struggling to adapt to the digital economy', adding: 'We are delighted to be partnering with such a forward thinking organisation and engaging with their members'.

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Voxpopme is Midlands mobile start-up finalist

November 23rd 2016
In the UK, in-survey video capture and analysis firm Voxpopme has beaten eleven other finalists from across the Midlands to become KPMG's Best British Mobile Startup 2017 for the region. Voxpopme will join three other regional winners at Mobile World Congress 2017 in Barcelona and pitch to judges and investors for the overall British title. The event is in February next year.

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Confirmit Launches Awards for Young MR Innovators

November 14th 2016
Confirmit is celebrating twenty years in business with the launch of an award honouring 'young, innovative Market Researchers, who represent the future of this ever-evolving industry'. The Young Market Researcher Awards program will select and reward 20 researchers in their 20s and already helping the industry to grow and evolve. The company has also recently launched the Insight 2036 survey, which aims to look [an unusually long way] into the future of the profession. President and CEO Henning Hansen says MR 'must listen to those spearheading technology adoption and evolution', and honour 'the expertise, passions and talents of these young innovators'. Full eligibility criteria are available from Confirmit, and submissions will be evaluated by a judging panel of experts, some from the company and some not. Closing date for nominations is Monday, November 28th.

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AOL Deploys Dapresy Dashboard

November 14th 2016
Software from data visualization and integration specialist Dapresy has been used by veteran online service and media owner AOL to create an Insights Center dashboard tool for its Consumer Analytics & Research Group (CA&R). AOL wanted to incorporate big data and always-on solutions, while managing channel fragmentation, without requiring substantial training for non-analysts. CA&R Director Vicki Draper says the tool 'provided an easy-to-use, visually engaging way to deliver both survey and non-survey data to our internal stakeholders'. Rudy Nadilo, President, North America, Dapresy, says the deployment has allowed AOL to 'transform marketing research and democratize their data'. He adds: 'Internal users now have full access to explore the information, and CA&R has become a consultant on what users are finding'.

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Who are you voting against?

November 8th 2016
A survey of 3,000 Americans collected using Google Surveys and analysed by Tom Anderson's OdinText software 'suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which candidate is disliked more intensely by the other side'. Asked to state 'off the top of your mind... what issues does [candidate] stand for?', respondents frequently offered a negative character perception instead of naming a political issue or policy supported by the candidate. The analysis suggests Trump's campaign slogan may have served better than Clinton's, and concludes: 'If voter turnout is high today, it won't be because people are unusually enthusiastic about the candidates; it will be because one of these candidates is so objectionable that people can't in good conscience abstain from voting'.

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...and who would your kids vote for?

November 8th 2016
Schools and teachers are encouraging kids to get involved in the US election, according to children's research specialist SmartyPants. Many were asked as part of their social studies to watch and write about the debates: 'Once they got over the shock of how the candidates spoke to each other, most formed clear opinions about them' says the firm. 'Similar to what we hear from adults, kids are telling us (in their own filter-free language) one of three things: Trump is a scary racist, Hillary is a liar, or both are a mess and America is doomed either way - opinions heavily molded by their parents'. The company also reports that in Nickelodeon's 'Kids Pick The President' campaign, more important questions were asked, including 'Can you paint the White House your favorite color?', along with a variety of demands regarding the abolition of homework.

More information from info@asksmartypants.com.


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Ipsos Surveys Asia's Affluent

November 4th 2016
Ipsos has released results from its 2016 Affluent Asia survey, based on conversations with 19,103 affluent people in ten countries across the region (Hong Kong, Singapore, Malaysia, Thailand,
Taiwan, Indonesia, India, Philippines, Korea and Australia). The survey is conducted year round, and the press release looks in-depth at the gender gap, finding among other things that 'affluent women are feeling more confident to take leadership positions in APAC countries'.

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Getting the Vote Out - Nielsen Stats

November 4th 2016
With the US Presidential Election looming, Nielsen's 'Pulse on the Polls' service has been looking at the key issue of turnout / likelihood to vote, finding strong variations by political views ('liberals' 90% likely to vote, 'conservatives' 87% and 'moderates' 83%); and ethnicity (white 77%, Hispanics 69% and Asian Americans 63%). Nearly half (46%) of all Americans said they would be more likely to vote if it was easier to get to their voting center and about the same proportion (45%) said they wish they could vote closer to home - but in-person electronic and paper ballot voting are still the most common preferred methods of voting, backed by 42% and 24% respectively, while only 16% say they would like remote online voting from either work or home and 17% would prefer to mail in a paper ballot.

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Research Not Driving Action, MRS Study Finds

November 2nd 2016
MRS think tank the Delphi Group has launched a new report on how organisations use data and insight - based on the findings of a self-assessment questionnaire sent to public and private sector organisations. 109 were returned between March 2015 and March 2016. The study found that 60% of participants are running structured programmes of research, with 44% building credibility as a valued voice within the wider business. However, much research remains ad hoc, with data sitting in silos and findings often having a limited impact on decision making. Less than one in four of the participants felt they were developing insight which is directive and helps prioritise action. CEO Jane Frost says the success of business with a well-developed insight function 'should be a call to action for those organisations which are not currently insight-led, allowing insight functions to finally and fundamentally move away from a support and service role to take the lead in informing strategy'.

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Ad Spend and Marketing Outlook

November 2nd 2016
Global ad spend will rise by 4.5% during 2016 as a whole, with growth slowing to 4.2% in 2017, according to the latest Consensus Ad Forecast from marketing intelligence service Warc. With the exception of newspapers and magazines, all major media channels are expected to record ad spend growth this year and next, although the two largest, TV (+1.1%) and Internet (+13.0%) are forecast to see their growth rate ease during 2017 - as is the fastest-growing, mobile. The forecast is based on a weighted average of ad spend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies. The strongest growth in 2016 is forecast for India (13.3%), with China (7.1%), the US (5.1%) and the UK (5.6%) also showing healthy growth. France lags with growth of just 0.8% this year.

Meanwhile the latest Global Marketing Index (GMI), which is compiled by World Economics and reported by Warc, shows that marketing activity in Europe bounced back in October after six months of decline (with an index of 52.5, a rise of 1.5 points since September); while the Americas witnessed a fall (to just 46.5) and there was no real change in Asia-Pacific. The staffing index, which reflects the number of staff hired compared to the same period last year, also saw global growth with a score of 54.6 in October.

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Rubbish Data from IRI

November 2nd 2016
According to IRI's Retail Advantage data, UK government targets to reduce the number of plastic bags used by shoppers have been met and surpassed, with a reduction in the total number of bags of close to 90 percent. A price levy of 5p per bag came into force in England last October, following similar changes previously in Northern Ireland, Scotland and Wales. In 2014-15, UK supermarkets gave away a staggering 8.5 bn bags for free - in 2015-16 something over 1bn were issued. Sales of fabric and longer-lasting plastic bags (eg 'bag for life') have shot up. IRI's Head of Strategic Insight for Retail, Martin Wood, said the result was 'astonishing', and flagged up a curious side effect: 'The correlating growth in the bin liner category suggests that some people who previously used free plastic bags for collecting and disposing of their rubbish are now having to buy bin liners instead!'

More information from amanda@eurekacomms.co.uk.


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Ipsos Gets to Know Women in MENA

October 27th 2016
Ipsos has completed a study of women in the MENA region, including 30-minute ftf interviews with 13,500 females aged 15-54 across 9 countries (KSA, Kuwait, UAE, Iran, Morocco, Egypt, Iraq, Jordan and Lebanon); and 92 focus groups. Despite a high proportion in most countries using Internet and social media, reliance on traditional media for information about products and brands remains high, with more than 50% in every age group saying it was their main source - and only 14 percent have ever purchased products online. 8 in 10 respondents are responsible for carrying out shopping for the household, while 7 in 10 depend on receiving an allowance as a Primary source of income. There are marked differences between the Gulf region (more connected, more likely to purchase online...) and other parts of MENA.

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Marketers Happy (but Could be More Productive)

October 27th 2016
Marketers are increasingly spending large portions of the work day on things other than what they were hired to do, according to a survey of 606 US workers in companies of 500+, conducted by Regina Corso Consulting for Enterprise Work Management solutions firm Workfront. On average marketers said only 38% of their day was spent on their primary job duties, with wasteful meetings (62%), excessive oversight (51%) and excessive emails (48%) the main culprits - however only 26% agree that email will no longer be the main mode of communication in five years. 54% of marketers take 30 minutes or less for lunch, and 30% less than 15 minutes. On the plus side 84% said they love their jobs and are usually happy to be there, 60% said dealing with their co-workers makes them feel happy, and fully 88% feel their boss listens to them.

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SurveyMonkey Rolls Out US Election Poll Map

October 27th 2016
In the US, DIY online research platform SurveyMonkey has launched a real-time map, showing who is leading the presidential race in all 50 states based on polls among tens of thousands of voters. Map visitors will be able to see where Hillary Clinton and Donald Trump stand in each state, and then create their own Electoral College predictions to share on Facebook, Twitter and LinkedIn. Visitors to the new 'SurveyMonkey Electoral College Map', which is built on the firm's recently launched election tracking product, can access the real-time polling results on a state level by demographics such as age, sex, race, income and more.

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Canadians Want Legislation on 'Distracted Walking'

October 27th 2016
Most Canadians want laws forbidding the use of handheld cellphones by people who are on a roadway - eg crossing a street - according to Insights West, which spoke to a representative sample of 1,013 adults in September. Across the country, two thirds of Canadians (66%) support their own municipality enacting distracted walking legislation, including 80% of Canadians aged 55 and over. Meanwhile 93% of Canadians agree with every Canadian province and territory except Nunavut having distracted driving legislation. [Nunavut being the size of Western Europe with a population of 32,000 - see www.mrweb.com/countries/161canada.htm#littleknow – Ed.]

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TouchPoints USA Results Show Advance of New Media

October 27th 2016
RealityMine has released 2016 data from its TouchPoints USA cross-platform media usage study. New data categories show that more than half (54%) of adults report engaging in e-commerce activities during the week, while 19% of consumers report making an online purchase daily; and that smart wearables are approaching 13% adoption among the American population, with 48% of these using them for exercise and 20% for listening to music. Published results also look at frequency of shopping at Amazon, using PayPal and streaming TV and video content. The company is headquartered in Manchester, UK, with international offices in Toronto, New York and Sydney.

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Smartwatch Market Down 51.6pc in Q3

October 25th 2016
The worldwide smartwatch market declined in the third quarter of 2016 to less than half the figure a year earlier. IDC's Worldwide Quarterly Wearable Device Tracker said a total of 2.7m units shipped in July-Sept 2016, versus 5.6m in Q3 2015. The comparative was tricky - Q3 2015 was the first time Apple's Watch had widespread retail availablity after a limited online launch, while its successor arrived only two weeks before the end of the latest quarter - but IDC thinks the drastic decline is still significant. The full press release includes a data table showing worldwide shipments, market share, and year-over-year growth for the top 5 smartwatch vendors in Q3 2016.

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Cannabiz Surveys Medical Use

October 25th 2016
In the US, specialist researcher Cannabiz Consumer Group has released results from CannaUse, a survey among more than 55,000 respondents discussing medicinal cannabis use - now legal in half the States of the US, with more likely to follow in November. Users are more likely than the average US citizen to be paying for insurance out of their own pocket, but are more likely than average to have insurance. Health insurance does not cover medicinal marijuana, even when prescribed by a physician, used to treat a chronic condition or for end-of-life care. Thus, medicinal cannabis users must be willing to pay for it out of pocket, and frequently must seek out physicians or others who are advocates in order to obtain a prescription.

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71.6m Watch Final Presidential Debate, says Nielsen

October 21st 2016
An estimated 71.6 million people tuned in to watch the final Trump-Clinton TV debate on Wednesday, according to Nielsen. The ratings giant also published a comparison with previous Presidential and Vice Presidential debates, with Obama / Romney 2012 and Carter / Reagan 1980 taking the top two spots.

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Packed House for Wendy Gordon Book Launch

October 21st 2016
TRBI and Acacia Avenue founder Wendy Gordon has published her third book, Mindframes, offering readers 'the benefit of the author's 50-year career delivering insight into the minds and behaviours of consumers to some of the world's leading brands'. Among sage advice to young researchers, Gordon told her audience: 'there's no such thing as objectivity - you come into research with your own experiences and your own points of view, and you need to become aware of them. You can then calibrate what somebody's telling you against what you believe, and understand why it is that they're different from you'. The book is 'packed full of entertaining anecdotes and examples' and doesn’t, refreshingly, claim to have found the Holy Grail of MR.

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Data-driven Harley?

October 21st 2016
Legendary bike manufacturer Harley-Davidson has been trialling an artificial intelligence-based ad campaign, with apparent success. The New York franchise is one of several making use of Adgorithms AI assistant 'Albert', and says it immediately broke the office's all-time sales record of eight motorcycles in a single weekend, selling 15 bikes. Franchise President Asaf Jacobi said: 'For there to be a technology that knows nothing about us, yet can come and outdo us in its first shot was incredible. We have since increased our commitment to Albert by tenfold and are currently building a call center to accommodate the leads he's generating for us'. Six new employees are also on the way, to cope with the flood of sales leads.

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MetLife Rebrand Follows Huge Survey

October 21st 2016
Life insurance giant MetLife, founded in 1868 and with around 100 million customers via operations in nearly 50 countries, has launched a new global brand after conducting research among more than 55,000 of those customers. Global CMO Esther Lee said of the change: 'We are embarking on a journey to upend the long-entrenched norms of the insurance industry. We are focused on humanizing our industry and designing every customer experience to reflect the modern company we're becoming'.

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8 'Tribes' in UK politics, says Opinium

October 20th 2016
London-based Opinium Research looked at where voters place themselves on the traditional left to right spectrum, along with their views on key topics, with cluster analysis of the results showing up 8 core political tribes. These show 'why the Tories are... having an easier time... and why it will be a huge challenge for Labour to unite the fragmented tribes of the Left'. The two largest tribes are 'Common Sense' (26%) and 'Our Britain' (24%), holding a range of traditionally right wing views and both solidly support leaving the EU. Progressives, on 11%, and Democratic Socialists on 8%, were the largest of the left-wing tribes.

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Future Thinking global health study

October 20th 2016
UK-based Future Thinking worked with independent MR network IRIS for a study of healthcare in 23 countries, involving more than 21,000 respondents. 67% of global respondents believe that healthcare expenses should mainly be paid for by the government (75% in the UK), but 59% were willing to pay extra for a faster appointment with their GP and 67% will pay for faster access to a specialist. Nearly two thirds (65%) of us globally disapprove of the way our governments are handling our healthcare, blaming insufficient funding and inefficient management - but in the UK this is way down at 47%, versus 67% in the US, and 66% in both France and Ireland.

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Deutsche Digital - TNS Infratest on the state of industry

October 20th 2016
Based on 924 interviews with companies representing German industry, the agency says 70% of companies have already integrated digitalisation into their company strategy, 27% of the commercial economy is 'highly' digitized and 43% of commercial companies already generate more than 60% of their revenues digitally[which of course doesn’t include WPP, still aiming for that 5-year target of 40-45% - Ed.]. The firm says the biggest obstacle to digitization is still the supply of broadband.

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BuzzBack in 100 Best Places to Work

October 19th 2016
BuzzBack Market Research has been named as one of the 100 Best Places to Work in New York City, by news source Crain's New York Business. Companies from across all five boroughs participated in the two-part survey process to determine the winners,with rankings based 25% on an evaluation of each nominated organisation's workplace policies, practices, philosophy, systems, and demographics, and the remaining 75% from an employee survey.

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Virtual Incentives studies incentive preferences

October 19th 2016
Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives, including analysis by gender, age, income levels and political affiliation. MR company Alter Agents designed and analysed the study, entitled 'Incentive Research Paper'; Voxpopme provided video answers technology to video capture and analytics technology; and MindField Online supplied programming and sample.

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Mobile broadband firms and big data (ABI)

October 19th 2016
Mobile broadband operators are exploiting their experience of handling huge datasets as they transform into digital service providers, according to ABI Research. They will devote more than $50 billion to big data and machine learning analytics through 2021, according to the firm's forecasts. More generally, machine learning technologies will lead operators to 'profoundly change how they manage the telecom business'.

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Global Values and Happiness poll (One Minute to Midnight)

October 19th 2016
Recently-launched UK-based 'Human Insight Consultancy' One Minute to Midnight has launched a global study exploring the importance of human values, 'The Dimensions Project'. The study included 2,500 quant interviews across China, India, Brazil, the USA and the UK; ethnographic interviews with nationals of each country and the input of experts including 'a leading corporate anthropologist'. Results suggest that living life according to one's values 'dramatically increases happiness across the most important areas of our lives', with a strong correlation at the country level. The findings also cover how value systems differ across the world.

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ComRes completes Libya opinion poll

October 19th 2016
ComRes has conducted 'the first ever poll into public opinion in Eastern Libya', commissioned by the Libya International News Agency and working in partnership with the University of Benghazi. Representing a cross section of Benghazi, 1,120 adults were questioned in face-to-face and telephone interviews. Results suggest strong support for the Libyan National Army (LNA) under General Khalifa Haftar, with 88% of respondents expressing their trust that it will do what is right for Libya's security; but also 'a groundswell of support for greater empowerment and control at a local level'.

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Kantar Spanish audience contract win

October 19th 2016
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service using return path data (RPD) audience measurement technology to collect data from its 4 million subscribers, via set top boxes and other connected devices. The agreement includes linear viewing, timeshift and video on demand (VOD) services.

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YouGov launches Voter Intention Map

October 19th 2016
YouGov has launched Election Model, a daily-updated interactive map populated with its best assessment of the state of the popular vote, including electoral college vote implications, and the current state of the race in all 50 states. The Election Model makes use of around 4,000 new interviews every day, adding to a rolling sample of around 40,000 interviews each two-week period. The methodology is a statistical model based on multilevel regression and post-stratification.

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