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Survey Briefs

Survey Briefs

Short summaries of survey news from around the world, with links
to non-MrWeb / DRNO sources for further information.

Big Data, Small Improvement say Zenith clients

June 21 2017
Clients of ad agency Zenith are positive about the data boom's effect on their insight gathering, but say it has not yet transformed their buying efficiency or brand growth. As reported on mediapost.com, the survey of 158 major customers worldwide found clients generally confident that their business categories would experience growth this year, with ten out of twelve categories returning scores over 50 - indicating growth. Food & Drink had a mean score of 48.4, and Telecommunications 33.3, indicating an expectation the sector will contract. Top sectors were Media & Entertainment category (82.1), Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2). Clients were also asked how the huge increase in data has affected three areas of business: buying efficiency, creating new insights into consumers and generating profitable brand growth.

More information
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Circle Chooses Confirmit

June 21st 2017
B2B specialist Circle Research has moved all its web-based activities onto the Confirmit Horizons platform. The company says its priorities are to ensure it offers engaging experiences to respondents completing surveys, and the best level of insight and analysis to its clients. Co-founder Andrew Dalglish comments: 'It's essential that the software platform we use can support our clients' growing need for comprehensive, feature-rich research. At the same time, their demand for quick delivery of programmes means that our researchers must find the software straightforward to use, questionnaires easy to set up, and results deliverable in clear, accessible formats... After exploring four providers... No other platform could match the breadth of smart features that Confirmit Horizons delivers'.

More information
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Research Partnership Turns Twenty

June 20th 2017
UK-based healthcare MR agency Research Partnership is celebrating 20 years in business, having grown from 2 founders to 130 employees based in 6 cities worldwide - London, Singapore, Philadelphia, Boston, New York and San Francisco.

More information
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Social Media by No Means Ubiquitous

June 20th 2017
This one's old news (April 20th), but we've only just seen it and thought it fascinating... The Pew Research Center reports that almost two thirds of Germans and more than half of French adults do not use social media. In Sweden, the Netherlands, Australia and the USA around 70% report using it, and in the UK it's 61%. Low proportions also use social media in Greece (46%) and Japan (43%). In Germany, the majority of Internet users say they do not use social media - 85% of adults are online. Across the fourteen countries surveyed, the median is 57% visiting social media sites. Age differences are marked in every country surveyed: nowhere more so than in Poland where 88% of millennials report using social networking sites, compared with only 17% of those aged 50 and older.

Particularly striking if you consider that someone like me (NT), who tweets news stories every day but isn't on LinkedIn and has never looked at Facebook, would presumably be counted as a user!

More information
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KREA's disability policy wins Ginny Valentine Badge of Courage

June 20th 2017
Pravin Shekar, Chairman & CEO of healthcare research and data firm KREA, was honored with the Ginny Valentine Badge of Courage Award at the recent IIeX North America Conference. The award goes to researchers who challenge the status quo by placing themselves in difficult situations and pushing the boundaries of research. Shekar and Krea were awarded for 'taking positive discrimination towards disability to awesome levels' - the company provides skills/training and employment for people with disabilities, who now constitute 55 percent of all its associates. Roles filled include desk research by the hearing impaired, telephone interviews / quality control by the visually challenged, PowerPoint reports by the physically challenged, and sending of incentives and reminders by those with a lack of fine motor skills. Krea has a separate division called CANDO (www.cando.ind.in ) focused on this initiative.

More information
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Big Client (Big Secret) Settles on Big Sofa

June 20th 2017
Shares in UK-based video analytics firm Big Sofa Technologies jumped 6.8 percent yesterday after it secured a deal with an unnamed US-based consumer goods company, 'thought to be P&G' according to the Telegraph newspaper. Global CEO Simon Lidington said: 'This agreement is a significant endorsement of our video analytics technology and highlights the global reach of Big Sofa as our platform is now available to any of the client's departments anywhere in the world. The business we are already generating from this partnership is further evidence of the pent-up demand from brands or their research agencies for video analytics which unlock the true value of video-based consumer research'.

More information from clairefenton@bigsofatech.com.


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Greenbook Study looks at Respondent Experience

May 3rd 2017
US-based MR publisher Greenbook has completed a study of respondent experience, after noting with alarm that most research companies responding to its flagship GRIT report 'do not consider respondent user experience a high priority'. The new GRIT CPR (Consumer Participation in Research) study made use of a number of research company partners to 'understand the drivers of participants engagement and satisfaction with the research process' - via interviews with 6,750 consumers in 14 countries and 8 languages. Among the findings, 1 in 6 of the people who have 'willingly given up their time, often for little or no reward, are totally dissatisfied with the their experience participating in research'.

Shorter, more intuitive surveys sent less frequently may be one of the solutions. Fifty-five percent of respondents said surveys should be 10 minutes or shorter in length, and yet the average interview is double that length.

According to GreenBook's Lenny Murphy: 'The results of the study just reinforced our belief, set forth initially in the GRIT report, that our industry does a poor job of putting the respondent first, despite having the means and knowledge to do so. We should capitalize on that and bring the participant experience to the forefront'.

More information
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Entries Open for New MRS Jeremy Bullmore Award

May 3rd 2017
The UK's MRS (Market Research Society) has launched a new award named after its former President Jeremy Bullmore CBE, for creative development research. Bullmore is an Honorary Fellow and Patron of the Society and says he is 'very pleased indeed' to have his name associated with the award, which opened for entries yesterday. He comments: 'Advertising owes two great debts to research. First, as every Mad Man knows, research can be held solely responsible for all bad advertising, having strangled all the original ideas at birth! And second, as the rest of us know, if you use it properly - if you don't just read it but you mine it, you challenge it, you hold it up to the light and smell it - research can liberate, illuminate and bring credence to the wildest of hypotheses'. This and a sister award for media research will both be sponsored by Kantar Millward Brown. The deadline for entries is 6th July.

More information
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Customer Feedback via Amazon Alexa

April 4th 2017
Warwickshire, UK-based customer engagement specialist Rant & Rave has developed a customer feedback integration for voice-operated assistant Amazon Alexa, allowing consumers to tell brands what they think of a product or service in real-time via their own device, whether in a hotel room, retail store or airport lounge. The service combines scores and verbatim feedback, with the latter analyses in real-time by a Sentiment Engine. Kenny Bain, CEO of Rant & Rave, says brands are 'looking for ways in which they can interact with their customers to find out how they feel in real-time, both positively and negatively, with a minimum amount of effort from the customer'.

More information
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Sports Channels Sign for Nielsen Services

April 4th 2017
beIN SPORTS, a global network of sports channels owned and operated by beIN Media Group, have signed a long-term agreement for several solutions within the Nielsen Total Audience framework, including audience estimates for linear television and digital content viewing on mobile and computer devices. beIN SPORTS and beIN SPORTS en Español will have access to Nielsen Digital Content Ratings and Nielsen Total Content Ratings. Antonio Briceño, Deputy MD, said the service would give the company 'complete visibility into how our viewers are engaged with our programs regardless of ad load' and enable them to 'effectively monetize our inventory and provide the confidence media buyers require to deliver better cross-screen campaign results to advertisers'.

More information
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Brazilian TV Firm in Data Science Deal

April 4th 2017
Brazilian TV giant Globo has contracted Los Angeles-based data science firm Parrot Analytics to help it 'map new trends and content production opportunities worldwide'. Globo owns and runs five TV stations and has 118 affiliates, covering almost 99% of Brazilian TV homes - it also produces about 6,000 hours of content each year in Brazil. The deal will see it making use of Parrot's proprietary technology measuring cross-platform global demand for TV programming. Globo's Artistic Development Director Monica Albuquerque says the company 'has strong faith in the Brazilian TV market and is committed to its future growth by staying on top of content trends and consumption habits while strengthening its knowledge of the Brazilian audience'.


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New, Bigger Deal for Nielsen and FOX TV

March 23rd 2017
Nielsen has renewed its local television ratings agreement with FOX Television Stations, providing data to all the network's 28 owned-and-operated stations across 17 markets. Coverage of the long-term deal includes Nielsen's announced plans to enrich its Local TV panels with data from its Portable People MeterTM technology and set-top-boxes, delivering significantly larger sample sizes and driving increased ratings fidelity; and the inclusion for the first time in local measurement of out-of-home audiences.


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Nielsen Deal to Incorporate NextRadio app data

March 23rd 2017
Nielsen has struck a deal with TagStation, to evaluate data from the latter's NextRadio app, which delivers over-the-air FM broadcasts from more than 16,000 stations to smartphones, and captures precise data about listeners. The partners will 'explore methods to incorporate NextRadio listening data into Nielsen's audio datasets, potentially paving the way for future big data integrations for the radio industry'. Brad Kelly, MD of Nielsen Audio, says 'NextRadio is a growing, high-profile, and industry-supported platform that has the potential to serve as a big data source for the radio industry. We are pleased to take this important step to unleash the power of big data in our core audio measurement services'. TagStation President Paul Brenner adds: 'We have robust listening and user data that stations can use now to help them better understand their listener and listening share'.


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Awards Dinner for UK client side org AURA

March 23rd 2017
UK client side insight organisation AURA hosted its annual Awards Dinner at the Millennium Gloucester Hotel in London earlier this month. According to Chairperson Helen James: 'What makes our awards so highly coveted is that they are not decided by a small panel of experts. Every single one of our 208 member companies and 810 individual members had the opportunity to have their say'. AURA membership is estimated to directly control or influence about a third of all UK research expenditure This year, ABA Research won the 'Trusted Advisor' award, for the agency that truly understands its client’s agenda and goes beyond the call of duty to help deliver it; Incite won the Commercial Acumen award; and Flamingo carried off the Communication award for dynamic delivery. ABA took the overall Agency of the Year gong, while individual awards went to Lizzi Seear of IHG, Graeme Armstrong for developing AURA's web site, Alex Gordon of Sign Salad and Jodie Gillary of Premier Foods.


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TRP Selects QuestBack platform

March 23rd 2017
UK-based media research agency TRP Research has selected Questback's feedback management platform to underpin its omnibus offering, as well as its bilingual media response panels in Wales and Scotland. TRP was founded in 1999, employs around 70 people and works with broadcasters across the UK and US, including in Wales and Scotland, where it offers bilingual panels in Welsh/English and Scottish Gaelic/English. The agency said its existing survey tools were not able to meet its needs, particularly around flexibility, reliability and bilingual capabilities. According to Operations Director Laura Piper, the choice gives her company a flexible, unified platform and the support of an implementation team working closely. It may also use the platform for other areas such as panel management and improving respondent engagement.


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Chime Wins National Rail Passenger Survey

March 10th 2017
In the UK, Chime Insight & Engagement (CIE) has been selected to manage the official National Rail Passenger Survey (NRPS). The survey was launched in 1999 and is used by both the government, rail operators and the independent transport user watchdog, Transport Focus, to understand whether Britain's rail passengers receive 'the experience they expect and deserve'. Analysis includes a comparison of performance and satisfaction levels across the franchised train operating companies (TOCs). The survey is run twice annually and includes the opinions of over 60,000 passengers. Anthony Smith, Chief Executive of Transport Focus, says the survey 'is now shorter and can be completed online, recognising our lives are busier and more of our time is spent in the digital world. We believe this will make the survey even easier for passengers to complete, ensuring it remains fully representative'. CIE Chief Exec Crispin Beale says a key focus in taking over the contract will be 'to uphold and improve response rates to ensure we attain the most accurate perception of customer experiences'. The first wave under the new contract began on 30th January and will run for 10 weeks.


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comScore Signs 700th Station for local TV Ratings

March 10th 2017
comScore announced this week it has signed a local TV measurement agreement with WSLS, Roanoke, VA, owned by Graham Media Group - the 700th station subscribing to the service. The firm has group-wide partnerships with ABC, CBS, FOX, Sinclair, Tribune, Raycom, Graham and Hubbard. EVP of Local Television Steve Walsh said the signing was 'a major strategic milestone for comScore's local currency adoption by local broadcasters'.


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Partnership for MRDC Software and DigitalMR

March 10th 2017
A new deal will see research software firm MRDC offering DigitalMR's listening247 and communities247 products in the Asia Pacific region. listening247 is billed as the only social media analytics solution developed specifically for the purpose of customer insights, and can be used for conversations in 'any language'. communities247 is an online communities platform with tools including bulletin boards, polls, video diaries, and the option to integrate 3rd party survey tools. MRDC CEO Phil Hearn says his firm will be supporting customers from its offices in the Philippines, while his opposite number at DigitalMR, Michalis Michael, comments: 'Customers in Europe have had great success with our products and brand managers have found new insight that can give an important competitive edge. We are delighted to partner with MRDC Software as we see a great deal of opportunity in this rapidly expanding market'.


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Three More Years for ICM Direct and Confirmit

February 23rd 2017
Data collection and real-time MR solutions firm ICM Direct has agreed a three-year deal with Confirmit, making the latter's Horizons software the primary data collection tool for all ICM Direct's research activities. Neil Sykes, Managing Partner at ICM Direct, says the need to integrate data from online and telephone surveys with attitudinal, behavioural and demographic data is key to the choice. In addition, Confirmit EVP Tim Hannington says the deal allows ICM Direct to 'present clients with clear dashboards that not only speed up reporting times, but also deliver much faster and clearer insight'.


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Ad Blocking Adoption Stalls, says IAB UK

February 23rd 2017
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to IAB UK's Ad Blocking Report, which is based on an online survey of 2,018 adults conducted on February 1st and 2nd by YouGov. One in five (21%) who originally downloaded ad blockers don’t currently use them - the two most common reasons being switching to a new device and not being able to access some content with the blocker installed (both 24%, the latter up from 16% a year ago). IAB UK CEO Jon Mew comments: 'The continued rise in ad blocking that some predicted simply hasn't materialised. A key reason is publishers denying access to content to ad blockers which, in effect, has created that 'lightbulb' moment for people who realise that they cannot access free content without seeing the advertising that funds it. The industry has worked hard on promoting this 'value exchange' and it's paying off'. However Mew says it's 'vital the industry doesn't take its foot off the pedal in working to provide people with a better, lighter and more considerate online advertising experience which will discourage them from blocking ads altogether'.


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dunnhumby Chosen by Whole Foods Market

February 22nd 2017
Customer data firm dunnhumby has been selected by natural and organic food retailer Whole Foods Market, Inc. (WFM) to help develop its category management and merchandising strategy. WFM's Global VP of Purchasing said: 'dunnhumby has the ability to understand customers and turn that into action. This partnership allows us to keep innovating our shopping experience for the customer in a way that's most relevant to them and reflects how they want to shop in each local community'.


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Verto Looks at 'Multitasking' Apps

February 22nd 2017
Verto Analytics has released a new mobile report entitled: 'Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior', providing a detailed analysis of three growing consumer trends on US mobile devices: The rise of multitasking (use of four or more different apps in the same session); the growth of personal assistant apps; and the emergence of Hub Apps, used to conduct multiple activities within a single app. The report analyzed mobile app usage from a panel of US consumers from January to December 2016. Such multitasking behavior has, the company says, been prominent in Japan and China for years. American adults (ages 18 and above) own an average of five devices, including PCs, smartphones, tablets and wearables. Hub apps comprise 4% of the app market, with 1,000 available in the US. The report is based on behavioral data gathered from a panel of opt-in consumers that own and use multiple mobile devices.

CEO Hannu Verkasalo comments: 'By understanding which hub apps are on the rise, retailers, brands, and publishers can improve their services and encourage repeat consumer interactions. Further, the most significant hub apps with the highest return rates offer solid advertising, partnership, and monetization opportunities'.


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UKOM: 90pc Still Use a Desktop

February 22nd 2017
Most of the UK adult online population is not in a rush to abandon the desktop, according to data from UKOM and comScore. Data from December 2016 found three quarters (74%) of online adults now use both a laptop or desktop AND a mobile device (smartphone or tablet) to access the internet; while 16% use desktop only and 10% mobile only. 'The theory that large swathes of Britons are deserting the desktop in favour of mobile devices does not seem to stack up' says comScore. The 4m UK adults whose access is 'mobile only' including a higher proportion of younger people, although in absolute number terms there are about as many 55+ Brits (706,000) as there are 18-24 year olds (732,000). Females are more likely to be mobile only than males (12% v 7%), and people in households with kids are more likely to be mobile only than those without (14% v 7%). Nearly 1 in 5 mums aged 25-54 use only a tablet or smartphone. Higher social grades are less likely to be mobile only.


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European Car Sales Up, says GiPA

February 22nd 2017
Car sales across the EU rose 10.2% in January, versus Jan 2016, with 1,170,220 new units registered according to UK-based researchers GiPA. Growth in the UK (2.9%) lagged that in Germany, France, Italy and Spain but total UK registrations (174,564) were second only to Germany (241,399). Negative press coverage of diesel has contributed to a decline in UK diesel sales (down 4.3%), contrasting with an 8.9% rise for petrol cars, the company says.


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ConfirmIt Young Researchers Chosen

February 22nd 2017
Survey tech company ConfirmIt has announced the winners of its 20 Young Market Researchers awards. Eight different countries are represented, and a wide range of different disciplines - winners had worked on areas including MR technology, insight delivery, big data, the role of emotion in research, how to run focus groups for children, and engaging Millennials. Each of the winners will be blogging for Confirmit over the coming months about the future of MR and the challenges it faces. Jon Puleston, VP of Innovation at Lightspeed and one of the judges, summed up: 'The quality and range of young talent in the Market Research industry today is truly impressive and it was great to get a sense of the level of enthusiasm of the nominees and to learn about the fresh ideas that they are picking up and running with. I'm looking forward to seeing what impact they have on the industry over the coming years.


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Nielsen and CBS in multi-year Local TV deal

February 9th 2017
Nielsen has this week renewed its local television service agreement with CBS Television Stations, for services including Local Digital in TV Ratings. The multiyear deal provides local market ratings insights for CBS owned and operated stations in 17 US markets. David F. Poltrack, Chief Research Officer of CBS Corp. and President of CBS VISION, comments: 'As many American cities are becoming more diverse and populations continue to grow, it's critical for TV stations to have a complete picture of who's viewing their content. Nielsen's local television services enable us to maximize our viewership and deliver value to our local advertisers... In addition, Nielsen's use of big data including set-top-box data and out-of-home viewing will deliver more stability, boost ratings fidelity and increase market insights'.


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Digital scramble gives way to a search for balance, says Warc

February 9th 2017
Ad industry publication Warc has released its 'Toolkit 2017' report, focused on marketing effectiveness in the digital age, with the topline finding that 'A number of FMCG brands have concluded that a renewed focus on reach will drive sales growth'. The report is produced in association with Deloitte Digital.

Citing last year's decision by Procter & Gamble to cut back on targeted advertising on Facebook, David Tiltman, Head of Content at Warc, comments: 'The big-picture issue is close targeting (particularly via digital channels) versus mass reach - and a number of FMCG brands have concluded that a renewed focus on reach will drive sales growth. With budgets under ongoing pressure, more studies along these lines can be expected in 2017'. Six key findings are: 1. Major FMCG advertisers are pulling back from granular targeting; 2. Short-termism weakens the links between creativity and effectiveness; 3. However, digital platforms are making TV more effective; 4. Digital has a 'reach ceiling' and is most effective supporting TV; 5. Mainstream channels are fighting back in the effectiveness 'arms race'; 6. Social sites are starting to focus on business outcomes.


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Indulgent Thursdays Exposed... by TouchPoints USA

February 9th 2017
Cross-media measurement firm RealityMine has announced the release of TouchPoints USA 2016.2. The syndicated consumer survey promises clients a better understanding of how TV, digital, mobile, radio, PC, game console, over-the-top (OTT) video viewing and other behavior types interact, and also feeds back on consumers' emotional states and their impact.

Among the latest findings, 89% of Americans report that they indulge in snacking 'throughout the week', often in front of the television at home and with a peak at 3pm on Thursdays (!?). 34% of respondents report shopping online, again peaking on Thursdays (7pm). 36% of respondents report weekly use of tablets, a 4% decrease from the previous release, but time spent per user is up 7%. 14% report the use of smart wearables, most of it relating to exercise (56%). Interestingly, 76% say that they 'do nothing in particular' for an average of seven hours within the week.

Data is available to customers via Metis and other third party platforms such as Nielsen IMS, Telmar and MRI Reporter.


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comScore Signs San Diego Local TV Contract

January 20th 2017
comScore has signed a local TV measurement agreement with KUSI-TV in San Diego, described as ‘One of the nation's most-watched Independent local television stations'. President and General Manager Michael McKinnon comments: 'comScore is measuring one out of every three San Diego homes, which matters because people watch TV differently here than they do in LA or San Francisco. With the inclusion of comScore's Auto and Political ratings, we will be able to sell the relevance and value of our audiences, not just their size'. comScore EVP Steve Walsh says the deal 'further illustrates that the local TV industry is adopting comScore as their massive database currency'.


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Confirmit to Power 'First English Language Capability Survey'

January 20th 2017
Confirmit's Horizons survey platform will be used to provide the off-line data collection and analysis component for what the British Council says is 'the world's first English language capability survey'. The Council, which promotes the country globally and has charitable status, aims to evaluate levels of English reading, writing, speaking and listening around the world. Tablets will be used for the English language tests and participant surveys, to ensure feedback can be gathered consistently in locations around the world, even where there is limited or variable Internet access.

Elizabeth Shepherd, Senior Researcher at the British Council, says the research fulfils one of the organisation's 'key charitable objectives, as outlined in our Royal Charter, to develop a wider knowledge of the English language around the world'. Confirmit has worked with the Council for more than a decade, and EVP Tim Hannington says the new project is 'a great example of how offline survey technologies can provide a real advantage for hard-to-reach geographies and demographics'.


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Harris Finding Faster Facts for 'Cats'

December 16th 2016
In the UK, Harris Interactive says it will supply data for the TV show '8 Out of 10 Cats' faster than ever, using its Harris 24 service - as the show continues with its 19th series. '8 Out of 10 Cats' is a comedy panel game based on topical opinion polls and was launched in 2005. Tania Page, Director of Consumer Research at Harris Interactive, said using the new service 'means we can collect and share the data that underpins the weekly show in just a few hours. We understand that weekly TV production presents a unique set of challenges - and so we've worked hard with [show producer] Zeppotron to ensure the delivery of reliable data in a timely fashion is not one of them!' The Harris 24 panel covers 30 countries and can deliver 1,000-2,000 responses in less than 24 hours in the UK, US, France, Germany, Spain and Italy.


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MP contract helps Majestic move into tourism

December 16th 2016
In India, Majestic Research is to interview more than 10,000 guests spread across 69 properties, for Madhya Pradesh State Tourism Development Corporation. The survey will use CATI, Mystery Shopping and face-to-face interviews to gauge customer satisfaction over a four-month time frame. Chairman Raj Sharma comments: 'In the last couple of years, in conjunction with FICCI, we have launched several reports viz. UPTM 2016, GITB 2016 and MICE 2016 establishing ourselves in the 'Tourism' space. The MP Tourism study is a step forward in that direction and should trigger a number of similar projects in the coming few quarters'.


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MFour portal site shows real-time responses

December 16th 2016
Mobile specialist MFour has launched a new web site for its all-mobile, DIY survey-building tool MFourDIY - allowing users to create sample surveys, view instant pricing quotes, and generate interactive reports. It also features a first-of-its kind, real-time monitor that shows MFour in action, with vectors shooting across a map of the United States that represent each survey as it goes out, and each completed interview as it comes in from one of the million-plus members of MFour's all-mobile panel. 'It's exciting to see consumers respond to surveys across the country 24-hours a day, in real time', says MFour CEO, Chris St. Hilaire.
...and we can confirm, it is actually quite hypnotic. Try the link below and scroll down to the map!


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Waste and short-termism in digital experience measurement

December 9th 2016
Most major European companies are still at the beginning stages of monitoring their customers' digital experience, according to research from the 2016 Benchmark study conducted by customer feedback specialist Mopinion. The firm 'approached nearly a thousand professionals, across sectors including finance, telecoms, public utility, online retail and automotive companies, specifically targeting professionals in the fields of Digital Marketing, E-commerce or Marketing Intelligence'. Co-founder & Managing Partner Kees Wolters says many companies are still primarily using customer feedback from sites and apps to find 'quick-wins, rather than long-term gains'; and that 'many of the responders felt the feedback they collect all too often surpasses the ability or responsibilities of the team handling it - which means there is a lot of data being unused and wasted'.


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Trust in 'Experts': Ipsos MORI and Mumsnet probe UK views

December 9th 2016
Nurses are the most trusted profession in the UK, followed closely by doctors, while politicians again take last place, according to a survey by Ipsos MORI and parenting web site Mumsnet. The research firm interviewed a representative sample of 1,019 adults aged 15 and over across Great Britain, face-to-face in the second half of October; while more than a hundred members of Mumsnet and Gransnet participated in one of 6 different online, private focus groups. Politicians are now trusted to tell the truth by just 15% of the British public, while nurses and doctors are trusted by 93% and 91% respectively. Journalists (24%), estate agents (up 5% to 30%) and bankers (37%) are also near the bottom of the heap. 49% say they trust pollsters, with a rising 42% saying they distrust them.

The study also looked at views of truthfulness during the EU referendum campaign, and found that distrust in politicians, business leaders, pressure groups and the media was a crucial factor in people's decision. Nick Clegg and David Davis 'came out better than others' in terms of trust.


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Hi, Robot: IDC predicts surge in their use by 2020

December 9th 2016
Technology analyst IDC has published a report entitled 'IDC FutureScape: Worldwide Robotics 2017 Predictions', in which it looks at the likely development of robotics in the next four years. Research Director, Worldwide Robotics and Asia Pacific Manufacturing Insights, IDC Asia/Pacific. Dr Jing Bing Zhang headed up the study.

The firm forecasts, among other things, that '30% of leading organizations will implement a chief robotics officer role and/or define a robotics-specific function within the business' by 2019; by 2020 a talent shortage will leave 35% of robotics-related jobs vacant while the average salary increases by at least 60%; by 2019, the (US) Government will begin implementing robotics-specific regulations to preserve jobs and to address concerns of security, safety, and privacy; and by 2020, 40% of commercial robots 'will become connected to a mesh of shared intelligence, resulting in 200% improvement in overall robotic operational efficiency'.


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Location data increasingly used for insight

November 23rd 2016
Marketers are changing their use of location data, putting more emphasis on driving brand equity and customer experience, having hitherto focused on the more immediate returns of ad targeting - according to a report from the Mobile Marketing Association (MMA). Chief Strategy Officer Sheryl Daija says: 'While targeting is still the key application for location, marketers are beginning to see the value in the data captured for insights, measurement and attribution... not just leads and sales'. The study is based on surveys and interviews with more than 400 brand leaders and senior agency executives.


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HfS partners for research events and promotion

November 23rd 2016
HfS Research has announced a partnership with industry body The Global Sourcing Association, which will deliver a program of global research and events and develop a portfolio of initiatives for members and subscribers in 2017 and beyond. This includes the launch of a GSA Research Club, focused on issues impacting the global sourcing community; training workshops; and mutual promotion. HfS CEO and Chief Analyst Phil Fersht has also joined GSA's Standards Advisory Group. Ferscht describes the association as 'a breath of fresh air in the sourcing industry as we grapple with stale delivery models,
old-world mindsets and stakeholders struggling to adapt to the digital economy', adding: 'We are delighted to be partnering with such a forward thinking organisation and engaging with their members'.


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Voxpopme is Midlands mobile start-up finalist

November 23rd 2016
In the UK, in-survey video capture and analysis firm Voxpopme has beaten eleven other finalists from across the Midlands to become KPMG's Best British Mobile Startup 2017 for the region. Voxpopme will join three other regional winners at Mobile World Congress 2017 in Barcelona and pitch to judges and investors for the overall British title. The event is in February next year.


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Confirmit Launches Awards for Young MR Innovators

November 14th 2016
Confirmit is celebrating twenty years in business with the launch of an award honouring 'young, innovative Market Researchers, who represent the future of this ever-evolving industry'. The Young Market Researcher Awards program will select and reward 20 researchers in their 20s and already helping the industry to grow and evolve. The company has also recently launched the Insight 2036 survey, which aims to look [an unusually long way] into the future of the profession. President and CEO Henning Hansen says MR 'must listen to those spearheading technology adoption and evolution', and honour 'the expertise, passions and talents of these young innovators'. Full eligibility criteria are available from Confirmit, and submissions will be evaluated by a judging panel of experts, some from the company and some not. Closing date for nominations is Monday, November 28th.


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AOL Deploys Dapresy Dashboard

November 14th 2016
Software from data visualization and integration specialist Dapresy has been used by veteran online service and media owner AOL to create an Insights Center dashboard tool for its Consumer Analytics & Research Group (CA&R). AOL wanted to incorporate big data and always-on solutions, while managing channel fragmentation, without requiring substantial training for non-analysts. CA&R Director Vicki Draper says the tool 'provided an easy-to-use, visually engaging way to deliver both survey and non-survey data to our internal stakeholders'. Rudy Nadilo, President, North America, Dapresy, says the deployment has allowed AOL to 'transform marketing research and democratize their data'. He adds: 'Internal users now have full access to explore the information, and CA&R has become a consultant on what users are finding'.


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Who are you voting against?

November 8th 2016
A survey of 3,000 Americans collected using Google Surveys and analysed by Tom Anderson's OdinText software 'suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which candidate is disliked more intensely by the other side'. Asked to state 'off the top of your mind... what issues does [candidate] stand for?', respondents frequently offered a negative character perception instead of naming a political issue or policy supported by the candidate. The analysis suggests Trump's campaign slogan may have served better than Clinton's, and concludes: 'If voter turnout is high today, it won't be because people are unusually enthusiastic about the candidates; it will be because one of these candidates is so objectionable that people can't in good conscience abstain from voting'.


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...and who would your kids vote for?

November 8th 2016
Schools and teachers are encouraging kids to get involved in the US election, according to children's research specialist SmartyPants. Many were asked as part of their social studies to watch and write about the debates: 'Once they got over the shock of how the candidates spoke to each other, most formed clear opinions about them' says the firm. 'Similar to what we hear from adults, kids are telling us (in their own filter-free language) one of three things: Trump is a scary racist, Hillary is a liar, or both are a mess and America is doomed either way - opinions heavily molded by their parents'. The company also reports that in Nickelodeon's 'Kids Pick The President' campaign, more important questions were asked, including 'Can you paint the White House your favorite color?', along with a variety of demands regarding the abolition of homework.


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Ipsos Surveys Asia's Affluent

November 4th 2016
Ipsos has released results from its 2016 Affluent Asia survey, based on conversations with 19,103 affluent people in ten countries across the region (Hong Kong, Singapore, Malaysia, Thailand,
Taiwan, Indonesia, India, Philippines, Korea and Australia). The survey is conducted year round, and the press release looks in-depth at the gender gap, finding among other things that 'affluent women are feeling more confident to take leadership positions in APAC countries'.


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Getting the Vote Out - Nielsen Stats

November 4th 2016
With the US Presidential Election looming, Nielsen's 'Pulse on the Polls' service has been looking at the key issue of turnout / likelihood to vote, finding strong variations by political views ('liberals' 90% likely to vote, 'conservatives' 87% and 'moderates' 83%); and ethnicity (white 77%, Hispanics 69% and Asian Americans 63%). Nearly half (46%) of all Americans said they would be more likely to vote if it was easier to get to their voting center and about the same proportion (45%) said they wish they could vote closer to home - but in-person electronic and paper ballot voting are still the most common preferred methods of voting, backed by 42% and 24% respectively, while only 16% say they would like remote online voting from either work or home and 17% would prefer to mail in a paper ballot.


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Research Not Driving Action, MRS Study Finds

November 2nd 2016
MRS think tank the Delphi Group has launched a new report on how organisations use data and insight - based on the findings of a self-assessment questionnaire sent to public and private sector organisations. 109 were returned between March 2015 and March 2016. The study found that 60% of participants are running structured programmes of research, with 44% building credibility as a valued voice within the wider business. However, much research remains ad hoc, with data sitting in silos and findings often having a limited impact on decision making. Less than one in four of the participants felt they were developing insight which is directive and helps prioritise action. CEO Jane Frost says the success of business with a well-developed insight function 'should be a call to action for those organisations which are not currently insight-led, allowing insight functions to finally and fundamentally move away from a support and service role to take the lead in informing strategy'.


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Ad Spend and Marketing Outlook

November 2nd 2016
Global ad spend will rise by 4.5% during 2016 as a whole, with growth slowing to 4.2% in 2017, according to the latest Consensus Ad Forecast from marketing intelligence service Warc. With the exception of newspapers and magazines, all major media channels are expected to record ad spend growth this year and next, although the two largest, TV (+1.1%) and Internet (+13.0%) are forecast to see their growth rate ease during 2017 - as is the fastest-growing, mobile. The forecast is based on a weighted average of ad spend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies. The strongest growth in 2016 is forecast for India (13.3%), with China (7.1%), the US (5.1%) and the UK (5.6%) also showing healthy growth. France lags with growth of just 0.8% this year.

Meanwhile the latest Global Marketing Index (GMI), which is compiled by World Economics and reported by Warc, shows that marketing activity in Europe bounced back in October after six months of decline (with an index of 52.5, a rise of 1.5 points since September); while the Americas witnessed a fall (to just 46.5) and there was no real change in Asia-Pacific. The staffing index, which reflects the number of staff hired compared to the same period last year, also saw global growth with a score of 54.6 in October.


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Rubbish Data from IRI

November 2nd 2016
According to IRI's Retail Advantage data, UK government targets to reduce the number of plastic bags used by shoppers have been met and surpassed, with a reduction in the total number of bags of close to 90 percent. A price levy of 5p per bag came into force in England last October, following similar changes previously in Northern Ireland, Scotland and Wales. In 2014-15, UK supermarkets gave away a staggering 8.5 bn bags for free - in 2015-16 something over 1bn were issued. Sales of fabric and longer-lasting plastic bags (eg 'bag for life') have shot up. IRI's Head of Strategic Insight for Retail, Martin Wood, said the result was 'astonishing', and flagged up a curious side effect: 'The correlating growth in the bin liner category suggests that some people who previously used free plastic bags for collecting and disposing of their rubbish are now having to buy bin liners instead!'


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Ipsos Gets to Know Women in MENA

October 27th 2016
Ipsos has completed a study of women in the MENA region, including 30-minute ftf interviews with 13,500 females aged 15-54 across 9 countries (KSA, Kuwait, UAE, Iran, Morocco, Egypt, Iraq, Jordan and Lebanon); and 92 focus groups. Despite a high proportion in most countries using Internet and social media, reliance on traditional media for information about products and brands remains high, with more than 50% in every age group saying it was their main source - and only 14 percent have ever purchased products online. 8 in 10 respondents are responsible for carrying out shopping for the household, while 7 in 10 depend on receiving an allowance as a Primary source of income. There are marked differences between the Gulf region (more connected, more likely to purchase online...) and other parts of MENA.


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Marketers Happy (but Could be More Productive)

October 27th 2016
Marketers are increasingly spending large portions of the work day on things other than what they were hired to do, according to a survey of 606 US workers in companies of 500+, conducted by Regina Corso Consulting for Enterprise Work Management solutions firm Workfront. On average marketers said only 38% of their day was spent on their primary job duties, with wasteful meetings (62%), excessive oversight (51%) and excessive emails (48%) the main culprits - however only 26% agree that email will no longer be the main mode of communication in five years. 54% of marketers take 30 minutes or less for lunch, and 30% less than 15 minutes. On the plus side 84% said they love their jobs and are usually happy to be there, 60% said dealing with their co-workers makes them feel happy, and fully 88% feel their boss listens to them.


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SurveyMonkey Rolls Out US Election Poll Map

October 27th 2016
In the US, DIY online research platform SurveyMonkey has launched a real-time map, showing who is leading the presidential race in all 50 states based on polls among tens of thousands of voters. Map visitors will be able to see where Hillary Clinton and Donald Trump stand in each state, and then create their own Electoral College predictions to share on Facebook, Twitter and LinkedIn. Visitors to the new 'SurveyMonkey Electoral College Map', which is built on the firm's recently launched election tracking product, can access the real-time polling results on a state level by demographics such as age, sex, race, income and more.


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Canadians Want Legislation on 'Distracted Walking'

October 27th 2016
Most Canadians want laws forbidding the use of handheld cellphones by people who are on a roadway - eg crossing a street - according to Insights West, which spoke to a representative sample of 1,013 adults in September. Across the country, two thirds of Canadians (66%) support their own municipality enacting distracted walking legislation, including 80% of Canadians aged 55 and over. Meanwhile 93% of Canadians agree with every Canadian province and territory except Nunavut having distracted driving legislation. [Nunavut being the size of Western Europe with a population of 32,000 - see www.mrweb.com/countries/161canada.htm#littleknow – Ed.]


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TouchPoints USA Results Show Advance of New Media

October 27th 2016
RealityMine has released 2016 data from its TouchPoints USA cross-platform media usage study. New data categories show that more than half (54%) of adults report engaging in e-commerce activities during the week, while 19% of consumers report making an online purchase daily; and that smart wearables are approaching 13% adoption among the American population, with 48% of these using them for exercise and 20% for listening to music. Published results also look at frequency of shopping at Amazon, using PayPal and streaming TV and video content. The company is headquartered in Manchester, UK, with international offices in Toronto, New York and Sydney.


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Smartwatch Market Down 51.6pc in Q3

October 25th 2016
The worldwide smartwatch market declined in the third quarter of 2016 to less than half the figure a year earlier. IDC's Worldwide Quarterly Wearable Device Tracker said a total of 2.7m units shipped in July-Sept 2016, versus 5.6m in Q3 2015. The comparative was tricky - Q3 2015 was the first time Apple's Watch had widespread retail availablity after a limited online launch, while its successor arrived only two weeks before the end of the latest quarter - but IDC thinks the drastic decline is still significant. The full press release includes a data table showing worldwide shipments, market share, and year-over-year growth for the top 5 smartwatch vendors in Q3 2016.


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Cannabiz Surveys Medical Use

October 25th 2016
In the US, specialist researcher Cannabiz Consumer Group has released results from CannaUse, a survey among more than 55,000 respondents discussing medicinal cannabis use - now legal in half the States of the US, with more likely to follow in November. Users are more likely than the average US citizen to be paying for insurance out of their own pocket, but are more likely than average to have insurance. Health insurance does not cover medicinal marijuana, even when prescribed by a physician, used to treat a chronic condition or for end-of-life care. Thus, medicinal cannabis users must be willing to pay for it out of pocket, and frequently must seek out physicians or others who are advocates in order to obtain a prescription.


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71.6m Watch Final Presidential Debate, says Nielsen

October 21st 2016
An estimated 71.6 million people tuned in to watch the final Trump-Clinton TV debate on Wednesday, according to Nielsen. The ratings giant also published a comparison with previous Presidential and Vice Presidential debates, with Obama / Romney 2012 and Carter / Reagan 1980 taking the top two spots.


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Packed House for Wendy Gordon Book Launch

October 21st 2016
TRBI and Acacia Avenue founder Wendy Gordon has published her third book, Mindframes, offering readers 'the benefit of the author's 50-year career delivering insight into the minds and behaviours of consumers to some of the world's leading brands'. Among sage advice to young researchers, Gordon told her audience: 'there's no such thing as objectivity - you come into research with your own experiences and your own points of view, and you need to become aware of them. You can then calibrate what somebody's telling you against what you believe, and understand why it is that they're different from you'. The book is 'packed full of entertaining anecdotes and examples' and doesn’t, refreshingly, claim to have found the Holy Grail of MR.


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Data-driven Harley?

October 21st 2016
Legendary bike manufacturer Harley-Davidson has been trialling an artificial intelligence-based ad campaign, with apparent success. The New York franchise is one of several making use of Adgorithms AI assistant 'Albert', and says it immediately broke the office's all-time sales record of eight motorcycles in a single weekend, selling 15 bikes. Franchise President Asaf Jacobi said: 'For there to be a technology that knows nothing about us, yet can come and outdo us in its first shot was incredible. We have since increased our commitment to Albert by tenfold and are currently building a call center to accommodate the leads he's generating for us'. Six new employees are also on the way, to cope with the flood of sales leads.


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MetLife Rebrand Follows Huge Survey

October 21st 2016
Life insurance giant MetLife, founded in 1868 and with around 100 million customers via operations in nearly 50 countries, has launched a new global brand after conducting research among more than 55,000 of those customers. Global CMO Esther Lee said of the change: 'We are embarking on a journey to upend the long-entrenched norms of the insurance industry. We are focused on humanizing our industry and designing every customer experience to reflect the modern company we're becoming'.


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8 'Tribes' in UK politics, says Opinium

October 20th 2016
London-based Opinium Research looked at where voters place themselves on the traditional left to right spectrum, along with their views on key topics, with cluster analysis of the results showing up 8 core political tribes. These show 'why the Tories are... having an easier time... and why it will be a huge challenge for Labour to unite the fragmented tribes of the Left'. The two largest tribes are 'Common Sense' (26%) and 'Our Britain' (24%), holding a range of traditionally right wing views and both solidly support leaving the EU. Progressives, on 11%, and Democratic Socialists on 8%, were the largest of the left-wing tribes.


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Future Thinking global health study

October 20th 2016
UK-based Future Thinking worked with independent MR network IRIS for a study of healthcare in 23 countries, involving more than 21,000 respondents. 67% of global respondents believe that healthcare expenses should mainly be paid for by the government (75% in the UK), but 59% were willing to pay extra for a faster appointment with their GP and 67% will pay for faster access to a specialist. Nearly two thirds (65%) of us globally disapprove of the way our governments are handling our healthcare, blaming insufficient funding and inefficient management - but in the UK this is way down at 47%, versus 67% in the US, and 66% in both France and Ireland.


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Deutsche Digital - TNS Infratest on the state of industry

October 20th 2016
Based on 924 interviews with companies representing German industry, the agency says 70% of companies have already integrated digitalisation into their company strategy, 27% of the commercial economy is 'highly' digitized and 43% of commercial companies already generate more than 60% of their revenues digitally[which of course doesn’t include WPP, still aiming for that 5-year target of 40-45% - Ed.]. The firm says the biggest obstacle to digitization is still the supply of broadband.


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BuzzBack in 100 Best Places to Work

October 19th 2016
BuzzBack Market Research has been named as one of the 100 Best Places to Work in New York City, by news source Crain's New York Business. Companies from across all five boroughs participated in the two-part survey process to determine the winners,with rankings based 25% on an evaluation of each nominated organisation's workplace policies, practices, philosophy, systems, and demographics, and the remaining 75% from an employee survey.


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Virtual Incentives studies incentive preferences

October 19th 2016
Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives, including analysis by gender, age, income levels and political affiliation. MR company Alter Agents designed and analysed the study, entitled 'Incentive Research Paper'; Voxpopme provided video answers technology to video capture and analytics technology; and MindField Online supplied programming and sample.


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Mobile broadband firms and big data (ABI)

October 19th 2016
Mobile broadband operators are exploiting their experience of handling huge datasets as they transform into digital service providers, according to ABI Research. They will devote more than $50 billion to big data and machine learning analytics through 2021, according to the firm's forecasts. More generally, machine learning technologies will lead operators to 'profoundly change how they manage the telecom business'.


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Global Values and Happiness poll (One Minute to Midnight)

October 19th 2016
Recently-launched UK-based 'Human Insight Consultancy' One Minute to Midnight has launched a global study exploring the importance of human values, 'The Dimensions Project'. The study included 2,500 quant interviews across China, India, Brazil, the USA and the UK; ethnographic interviews with nationals of each country and the input of experts including 'a leading corporate anthropologist'. Results suggest that living life according to one's values 'dramatically increases happiness across the most important areas of our lives', with a strong correlation at the country level. The findings also cover how value systems differ across the world.


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ComRes completes Libya opinion poll

October 19th 2016
ComRes has conducted 'the first ever poll into public opinion in Eastern Libya', commissioned by the Libya International News Agency and working in partnership with the University of Benghazi. Representing a cross section of Benghazi, 1,120 adults were questioned in face-to-face and telephone interviews. Results suggest strong support for the Libyan National Army (LNA) under General Khalifa Haftar, with 88% of respondents expressing their trust that it will do what is right for Libya's security; but also 'a groundswell of support for greater empowerment and control at a local level'.


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Kantar Spanish audience contract win

October 19th 2016
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service using return path data (RPD) audience measurement technology to collect data from its 4 million subscribers, via set top boxes and other connected devices. The agreement includes linear viewing, timeshift and video on demand (VOD) services.


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YouGov launches Voter Intention Map

October 19th 2016
YouGov has launched Election Model, a daily-updated interactive map populated with its best assessment of the state of the popular vote, including electoral college vote implications, and the current state of the race in all 50 states. The Election Model makes use of around 4,000 new interviews every day, adding to a rolling sample of around 40,000 interviews each two-week period. The methodology is a statistical model based on multilevel regression and post-stratification.


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