Bunnyfoot and OgilvyOne Join to Offer Ad Tools

User experience consultancy Bunnyfoot and ad agency OgilvyOne have partnered in Hong Kong to provide a range of services to measure ad response and increase understanding and recall.

The firms will work together to improve the development of advertising messages, using a scientific approach which includes eye tracking, a Bunnyfoot specialism.

Ogilvy Group Vice Chairman Rory Sutherland described many of the models and methods which underpin the ad industry as 'naive, tired and outmoded'. 'A scientific approach of this kind is especially welcome,' he stated.

Robert Stevens, Bunnyfoot co-founder, added: 'Eye tracking allows us to look into the mind of the observer and gain insight into subconscious decisions and behaviours - it delivers actionable results.'

Bunnyfoot was founded in 1999 and now has offices in London, Oxford, Edinburgh, Sheffield, Reading and Hong Kong.

Last year, the company spun off its eye-tracking service into a separate consultancy called Think Eyetracking, which tests consumers' behavioural response to offline media.

Web site: www.bunnyfoot.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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