Webtrends Unveils DIY Segmentation Tool

Site traffic analysis firm Webtrends has launched a self-service testing and segmentation tool, which helps marketers identify and publish top-converting web content and perform advanced customer targeting with little or no IT assistance.

Last month Webtrends acquired Widemile, which offers multivariate testing and site optimization technologies and services. The new release, Webtrends Optimize, simplifies the testing and customization of site content based on keywords, geographic location and other factors. It contains a patent-pending approach to multivariate testing, which the firm says produces valid results in a fraction of the time of other solutions.

Marketers can manage the platform themselves using online resources and five hours of built-in monthly support, or they can use Webtrends consultants to help them run or manage the service.

'Webtrends Optimize fills a void in the market for robust yet simple-to-operate testing and site optimization,' stated VP of Products Casey Carey.

Web site: www.webtrends.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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