TRGiSKY Expands to Singapore

Customer research, data analytics and consulting firm TRGiSKY has opened a new office in Singapore, as a base from which to offer its services across the Asia Pacific region.

US-headquartered TRGiSKY, which was founded in 1983, has a particular focus on the automotive industry, as well as the telecoms, financial services, consumer goods, travel and leisure, healthcare, and entertainment sectors.

The company has developed a proprietary management tool called the Relationship Investment Model (RIM), which links customer behavior to specific marketing initiatives so that companies can maximize customer retention and acquisition.

Its new office will be led by President, Jon O'Loughlin who was most recently Global Director of Synovate Motoresearch, where he was responsible for managing ten geographical regions including Asia Pacific.

O'Loughlin previously held research leadership positions at Infratest Burke, Research International, NOP World and MEW Research. In his new role, he will be based in Singapore and report to CEO Andy Turton.

'By opening our office in Singapore, we are now in a position to provide valuable customer insight to companies in the region,' said Turton. 'Jon knows the Asia Pacific markets extremely well, what it takes to meet the demands of clients operating in this dynamic region and what it takes to attract, motivate and retain the best research talent.'

Web site: www.trgisky.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.