Kleffmann Turnover Up 5.2%

Agricultural market reseasearch specialist Kleffmann Group has reported a 5.2% increase in turnover to $28.5m in 2009, and is predicting a positive outlook on growth prospects for 2010.

Kleffmann has subsidiaries in 22 countries worldwide, and offers an extensive portfolio of market research products including advanced custom research services and a collection of seed, crop protection and animal health panels.

On a country level, during 2009 decreasing revenues in the USA and a stable business in Europe were countered by increases in Asia, Australia and South America.

CEO Burkhard Kleffmann is predicting a 10% increase in revenue during 2010. Growth is expected to be realized mainly through panel studies, with business opportunities in Central and Eastern Europe.

For 2010, Asia and Canada will be focal points through the firm's global alliance with XS Inc, which provides software and technology for agricultural retailer point-of-sale surveys.

In August, the firms partnered to develop a new suite of market research and intelligence services, including an application tool for agricultural products in Canada, called amisPOS.

'North America will be one of our core regions next year in which we will invest in our panel activities,' stated COO Lars Schobinger. 'We will reinvest our profitable results and finance our own growth activities to, yet again, strengthen our equity capital base. As a highly specialized consulting company competing with common market research conglomerates, we anticipate good opportunities for future growth.'

Web site: www.kleffmann.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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