infoGroup-owned list management firm Direct Media Millard (DMM) has launched a business intelligence consultancy offering research and analytics.
The new unit will offer market research services such as focus groups, usability labs, telephone interviews and online surveys, along with business intelligence and data mining.
DMM was formed from the combination of direct marketing rivals Millard and Direct Media last July, in a bid to offer targeted prospecting media for the consumer and B2B markets.
Its new initiative will be led by SVP of DMM’s Brokerage Division Bill LaPierre, who has more than 25 years’ direct marketing experience.
‘This is a major step forward for us as we bring together the unique expertise of our marketing and analytics team,’ stated LaPierre.
His team includes DMM exec Lilliane LeBel, who currently heads the firm’s research division, and Chief Statistician and Modeler Bob Anderson.
The new unit will offer market research services such as focus groups, usability labs, telephone interviews and online surveys, along with business intelligence and data mining.