Quantcast Targeting for MTVN Advertisers

Online entertainment provider MTV Networks (MTVN) has partnered with Internet research company Quantcast to offer advertisers more in-depth targeted audience data across its web properties.

MTVN has more than 200 owned and operated web sites, with data reaching an average 84 million unique users last month. Its online portfolio includes MTV.com, VH1.com, ComedyCentral.com and Spike.com.

Through the partnership, Quantcast will segment audiences into various demographic categories like 'moms' and 'higher-income men'. This, the firms claim, will enable advertisers to target specific audiences across the various MTVN operated sites, as well as its Tribes network of blogs.

MTVN is among the first publishers to offer this level of targeting through the Quantcast Media Program, which offers a standardized means to target and measure real-time audiences, using advertisers' own data to apply segmentation throughout the buying process. Through the program, web traffic measurement can be customized according to demographics and other data.

'This partnership showcases the next wave of digital marketing expansion: the marriage of high quality content with robust audience segmentation and addressability,' stated Todd Teresi, Quancast's Chief Revenue Officer.

Web site: www.quantcast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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