Quantcast Offers 'Localised' Service Worldwide

Web audience measurement firm Quantcast has announced the availability of a localised version of its free service 'for every country around the globe'.

The firm provides web site owners with directly measured traffic, demographic, lifestyle, business and geographic audience data for sites, videos, widgets, games and other groupings including syndicated content and multiple-property networks.

Launched in 2006, the company now provides data for tens of millions of web destinations worldwide, with users from MTV Networks, the BBC, NBC Universal and Time Inc. to Reuters, Bloomberg and LinkedIn.

Co-founder and CEO Konrad Feldman comments: 'The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement... We're thrilled to offer country specific audience data to drive the industry's transformation to real-time content discovery and personalization.'

Web site: www.quantcast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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