Video analytics firm Visible Measures has incorporated HTML5 video measurement into its existing services, to enable analysis of video content and ads consumed on next-generation mobile devices such as Apple’s iPad, iPhone and iPod Touch.

Visible Measures, which uses a patented approach to measure Internet video reach and engagement, recently launched a web-based application for benchmarking online video ad campaigns and content performance.

Through its latest service, customers who deploy video content and ads via HTML5 can now receive the company's complete portfolio of directly measured video performance metrics, including reach, audience engagement, ad performance, content distribution, geolocation and viewer demographics.

‘As our clients look to reach consumers wherever they consume digital video content, HTML5 has become an increasingly important video delivery environment,’ states founder and CEO Brian Shin. ‘Today we are excited to add HTML5 video measurement alongside our existing measurement capabilities.’

Web site: www.visiblemeasures.com .

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