Kantar Media Names New Client Chief

In the US, WPP-owned Kantar Media North America - which provides insights, analyses and audience measurement services - has hired former Starcom MediaVest research chief Richard Fielding for the newly created post of Chief Client Officer.

Fielding joins from ad group Starcom MediaVest Group USA, where as VP, Director Global Research Group, he was responsible for developing consumer insight-based tools for the agency's network, as well as providing global client research support, local agency research group oversight and managing global vendor relationships.

He previously served as VP, Director of the Insights & Analytics Group for Starcom Worldwide and began his career with the company as Hong Kong Regional Research Director. During his career, Fielding also served as a Media Consultant for AC Nielsen in Indonesia and as a Research Director for the company in Malaysia.

In his new role, he will oversee development and promotion of new services and products for Kantar Media NA's existing clients, as well as driving new client acquisition.

'Kantar Media's growth and momentum has been driven by the introduction of such new products and services, as well as through the provision of high quality syndicated products,' states Terry Kent, the firm's NA MD. 'Richard's exceptional background in product and business development and experience in client support make him uniquely qualified to help us advance this strategy and ensure continued growth.'

Fielding will be based in Chicago and report directly to Kent.

Kantar Media, which analyses print, radio, TV, Internet, social media, and outdoor communications worldwide through operations in more than 50 countries, is online at www.kantarmediana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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