Online market research specialist BrainJuicer has opened an office in São Paulo, Brazil, headed by former Philips Director Gabriel Aleixo.
The new office is part of BrainJuicer's ongoing plan for global expansion, and adds to its existing presence in the UK, Holland, Germany, Switzerland, the United States, (New York, Chicago, and Los Angeles), Canada, and an affiliate in Australia.
This month, BrainJuicer also plans to start providing marketing consultancy in China.
The openings were announced in March, when the firm reported full year pre-tax profit up 21% to £1.66m; revenues up 27% to £11.8m; and operating profit up the same percentage to £1.65m.
Aleixo joins from Philips, where as Marketing Services Director he led brand and media management, market intelligence, online marketing and customer relationship management.
He previously held brand management and market intelligence roles at cosmetics and personal care specialist Beiersdorf, where latterly he was responsible for market research and consumer insights.
'Gabriel is an expert marketer with experience leading global brands and a passion for delivering rich and exciting consumer insights,' states Chief Juicer John Kearon, 'We are exceptionally lucky to have him leading our Latin American business, and I am confident that he will help Latin American clients transform their brands and products for the better.'
Speaking at the Company's AGM today, Chairman Ken Ford said that BrainJuicer has made an 'encouraging start' to its 2010 financial year.
Results for the first four months of the new year are ahead of 2009 and in line with the Board's expectations at the time of the 2009 results announcement made on 9 March, 2010, Ford added.
Web site: www.brainjuicer.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.