Added Value Boosts North American Team

Brand specialist Added Value has strengthened its senior team in North America with three appointments. Steve Diller and Steve Rowe move in from elsewhere in the group as SVP, Brand Development & Innovation and VP, Brand Development & Innovation respectively; while Aliza Pollack joins as VP Qualitative.

All three will be based in the Los Angeles office.

Diller's remit will include growing the company's brand development and innovation practice in North America. Formerly head of Cheskin's Innovation practice, he is co-author of 'Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences' and is a founding member of the faculty at California College of the Arts' Design MBA program.

Pollack will lead the LA Qualitative practice, shaping the design and management of consumer insight engagements and pioneering new approaches. She previously ran her own practice for many years, after working for The Qualitative Research Centre, Hallam Hopper and Leo Burnett.

Rowe, whose eight years of experience were acquired in Europe, Africa and Asia, began as an insight specialist with Millward Brown and then joined Added Value UK in 2005. He will now lead projects, develop new business development and help develop innovative new insight practices.

Bryony Ranford, EVP North America, says three appointees 'bring strong strategic experience to our growing team and a great mix of skills.' She adds: 'Our clients today demand fresh insight and thinking as well as clear implications and foresight about what's coming next. Aliza, Steve Diller and Steve Rowe are creative and skilled marketing leaders who bring that in spades.'

Added Value operates under a number of names in different regions, including Icon Added Value, Oracle Added Value, Cheskin Added Value, AV-Stratosfera and Added Value Saffron Hill. The company has 22 offices in 14 countries, and sits within WPP's Kantar division.

Web sites: www.kantar.com and www.added-value.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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