Shanker to Lead Ipsos Observer

In the US, Ipsos has moved former OTX COO David Shanker to lead its specialist data and delivery division Ipsos Observer as Global President.

The appointment follows Ipsos' acquisition of OTX (Online Testing Exchange) at the beginning of the year.

OTX's RSX research and data collection team will now be integrated with the North America Ipsos Observer team, and be known as Ipsos Observer; while elsewhere in the world the service will continue to function under the Ipsos Observer banner, with Shanker as global leader.

For the past four years, Shanker was OTX's COO and a member of the company's Board of Directors. Prior to that, he spent 13 years in senior executive positions with Information Resources, Inc (IRI), most recently as President and Chief Customer Officer North America.

In his new role, Shanker will work out of Ipsos' office in Parsippany and report to former IRI colleague Stewart Jones, who is now CEO of Ipsos Global Operations, and to Jim Smith, Chairman and CEO of Ipsos in North America. He will also serve on the company's leadership team for North America.

'Combining the strengths of the OTX RSX team with the global capabilities of Ipsos Observer will provide our North American clients with a richer and more robust data collection service,' states Smith. 'And with David's leadership and solid record of accomplishment, the team will deliver tremendous benefits to clients both here in North America and around the globe.'

Web site: www.ipsos-na.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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