French Alliance for Anametrix

Business analytics firm Anametrix has announced a partnership with French IT services company Hub'Sales, offering a 'comprehensive' real-time digital measurement system covering multiple online and off-line sources.

US-based Anametrix was founded in 2009 by Blaise Barrelet and provides cloud-based decision-making solutions which correlate vast amounts of data spanning everything from social media, mobile, video & audio to off-line sources including CRM and ERP systems.

Founded a year earlier, Hub'Sales is headquartered near Paris and is known for providing web analytics and Internet intelligence solutions to blue chip clients and to the French Government. Hub'Sales will use Anametrix' SaaS platform InstaVista to enhance its Perfect Metrics system and offer integrated dashboard views from its broad range of data sources.

Eric Dumain, founder and CEO of Hub'Sales, says the partnership 'fits perfectly within the scope of the Hub'Sales business model' and 'enables us to efficiently meet our clients' demands by offering a wider range of decision-helping solutions than what is available through traditional web analytics technology.'

Anametrix CEO Barrelet comments: 'We are thrilled to welcome Hub'Sales, the leading solution specialist group in France, to our International Ambassador Network as we build a billion dollar company. Eric Dumain and I share over 20 years of history, and I know him to be exceptionally knowledgeable in the web analytics space.'

Web sites are at www.anametrix.com and www.hub-sales.fr .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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