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Anametrix Launches Analytics Tool for News / Media Firms

Real-time marketing analytics provider Anametrix has introduced a multichannel segmentation and predictive analytics tool for media and publishing companies. More

Anametrix Adds Investor and Hires Counsel

In the US, business analytics firm Anametrix has received an undisclosed amount of funding from private investor Walter Kortschak, and has appointed former WebSideStory exec Michael Christian as General Counsel and VP of Corporate Development. Both take up seats on the firm's Board. More

French Alliance for Anametrix

Business analytics firm Anametrix has announced a partnership with French IT services company Hub'Sales, offering a 'comprehensive' real-time digital measurement system covering multiple online and off-line sources. More

Barrelet's Anametrix Gets Funds, Names Advisors

US business analytics provider Anametrix - which was set up earlier in the year by former WebSideStory founder Blaise Barrelet - has closed a $1.15m round of investment. The firm has also established a Board of Advisors, and appointed two new Board Directors. More

Anametrix Expands to London and Amsterdam

US-based business analytics technology provider Anametrix has opened sales and technical operations in London and Amsterdam, while striking deals with resellers in Spain, China, Australia and Israel. More

Ambitious Launch for WebSideStory Founder

Blaise Barrelet, founder of analytics pioneer WebSideStory, has announced the launch of a new business analytics company, Anametrix. Delivered as SaaS (Software as a Service), the firm's technology promises to enable client corporations to aggregate online, off-line, and external databases. More

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