In the US, research platform provider Survey Analytics has launched the MicroPanel network, a fully automated service offering clients point and click access to millions of consumers and business professionals across numerous vertical sectors.
Seattle-based Survey Analytics offers a range of online tools including online survey software QuestionPro; e-mail distribution list manager ContactPro; and online polling service micropoll.
Last year, the firm was awarded a White House contract to develop a new 'open government brainstorming' web site for President Obama's administration.
The MicroPanel network consists of multiple niche panels in various industry verticals - health, IT, auto, beverage, mobile phone etc. Some panels are proprietary and others are built by high profile organizations with access to respondents in niche markets, such as the middle east and Latin America.
According to Survey Analytics, this active panel network includes more than 5 million respondents, who are recruited, pre-screened and profiled to participate in a variety of research studies.
'We look forward to providing self service researchers the ability to access niche panels through an automated interface, created and maintained, using a unified software platform,' states Vivek Bhaskaran, President and CEO of Survey Analytics.
Web site: www.surveyanalytics.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.