A Victory for Truth

Andy Dexter's agency Truth scooped the blue riband Best Agency award at last night's annual MRS bash in London. A noisy crowd at the capital's Lancaster London Hotel saw Verve take the Best Newcomer, while innovative agencies Firefish and BrainJuicer took three and two awards respectively.

Broadcaster Kate Gerbeau, wife of former Millennium Dome supremo Pierre-Yves (PY) Gerbeau kept the ceremony moving at a good speed while attendees, who paid £140 a place for the privilege, quaffed rather a lot of wine and ate a good meal, according to our reporter Teresa Lynch.

The result was a boisterous occasion. Some of the tables descended into 'drunken yelling' on the announcement of well-received awards, and when execs from Verve went on stage to collect their gong, a celebrity bottom was apparently tweaked, leading the spirited Ms Gerbeau to quip that the agency was 'punching above its weight and pinching in inappropriate places'.

More appropriate drinking and respectful sentiment was occasioned by Dexter, accepting the top prize, who reminded the audience that two years ago his agency had won the Best Newcomer award with the late, great Ginny Valentine a key part of its team: earlier today, colleagues had attended her funeral. The crowd raised a glass to her memory.

The evening, officially the Research Awards 2010, saw a large number of other winners - here's the list in full:


MRS Awards

Fellowships:
Aftab Ahmad
Nigel Bradley
Rosie Campbell
Mervyn Flack
Paul Hague
Peter Hutton
Rowland Lloyd
Elaine Moore
Alison Palmer
Nick Phillips
Ed Ross
Paul Szwarc

MRS Advanced Certificate in Social & Market Research Practice
Hannah Paton, Illuminas

MRS Accredited Masters Award
Helen Purser

MRS Silver Medal (for best paper in IJMR in 2009)
Chris Barnham, Chris Barnham Research and Strategy

David Winton Award (for innovation in research methodology)
Orlando Wood, BrainJuicer

IJMR Collaborative Research Award
John Curtice, Strathclyde University and Nick Sparrow, formerly ICM Research

MRS Award for Advertising & Media Research
Andy Bloor and Francesca Alberry, Firefish

MRS Award for Applications of Research
Morris Hargreaves McIntyre and Red Letter Days

MRS Award for Financial Services Research
CFS and Nunwood

MRS Award for New Consumer Insights
ITV and Essential Research

MRS Award for Public Policy/Social Research
Robin Pharoah, Becky Rowe, Sophia Parker and Tamara Hale, ESRO

MRS Best Written Submission Award
Morris Hargreaves McIntyre and Red Letter Days


Research 2010 Conference Awards
Best Paper
Orlando Wood

Best New Thinking
John Griffiths

Best Presentation
Jointly awarded to Darren Cornish AND Douglas Dunn and Debi Bester

Best Newcomer
Doron Meyassed

Best Contribution
The Question Time panel, consisting of Peter Duffy, Michelle Harrison, Peter Mouncey, James Turner and Stephen Sackur


Research magazine Awards

Best Agency
Truth

Best New Agency
Verve

Best Place to Work
BrainJuicer

Best Innovation
FireFish for FishEye

Best In-House Research Team
Guardian News & Media


Other Association Awards

MRS/AURA Insight Management Award
Sony Music UK Insight Team

MRS/BIG Business-to-Business Research Award
Simon Shaw, Brass, and Rosy Goodrick, Royal Mail

MRS/ASC Award for Technology Effectiveness
Annik Technology Services for SurveyFlashTools

ASC Young Technologist of the Year
Martyn Hill, Firefish

Prosper Riley-Smith Award (AQR)
Nicky Holmes, Zebra Square for Wickes.

Web site: www.mrs.org.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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