Youth Researcher Hires West Coast Leader

International youth research specialist The Sound Research has hired Lindsey Boyle as Vice President and Head of its Vancouver office, where she will oversee day-to-day operations for the West Coast HQ and help build the West Coast business.

The Sound Research has additional operations in Toronto, New York and London. Earlier this year it launched 'The Sound TV', an online video insight tool to analyze the behaviour and outlook of the 16-29 year-olds who broadcast on it.

Boyle joins with 13 years' marketing and research experience, gained both client and agency-side. Most recently, she headed several Community Insights teams at Vision Critical, where she was in charge of nurturing online communities of like-minded consumers in order to generate brand discussions. Prior to this, she worked at Synovate as Youth Research Manager.

Earlier in her career, Boyle held senior brand management positions at the Mark Anthony Group and Kraft Foods Canada, where she worked with clients to establish 'brand emotion' metrics.

'We are excited to have someone of Lindsey's talent and calibre join our business,' states CEO Ian Pierpoint. 'Her youth expertise and experience will be a great asset as we look forward to taking the West Coast business to the next level.'

Web site: www.thesoundresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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