Searchmetrics Raises $6.75m

In Germany, search analytics and web intelligence provider Searchmetrics has secured a $6.75m investment, earmarked for continued international expansion.

From its headquarters in Berlin and subsidiaries and offices in New York and London, Searchmetrics offers a suite of search analytics tools to help companies measure which search terms drive traffic to their web sites.

The firm says its platform of search engine optimization (SEO) technologies offers one of the world's largest keyword databases, which constantly refreshes keyword data to provide customers with insights into their search engine rankings, as well as the search strategies of their competitors.

This latest funding - which brings the company's total monies raised to approximately $11m - was led by new financing partner Iris Capital, and existing investors Holtzbrinck Digital and Neuhaus Partners.

'By teaming up with Iris Capital, we have found a like-minded partner that understands and appreciates the value of our search marketing focus and fully supports our global expansion goals,' states Horst Joepen, Searchmetrics CEO.

Web site: www.searchmetrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.