JD Power Forms Dedicated Digital Research Team

JD Power and Associates has formed a dedicated digital research team, which will develop a global strategy for integrating digital research - including social media, clickstream, panel, mobile and online media measurement - into the firm's products and services.

This will include developing new data collection streams and enhancing reporting and publishing tools, as well as integrating digital research tools and methods into the firm's client deliverables, sales, marketing and technology platforms.

Former ValueClick exec Fabien Reille (pictured) has been hired as Vice President of Digital Research to lead the initiative.

He most recently served as VP at online marketing solutions provider ReachLocal, prior to which he held various product management positions at ValueClick. Earlier in his career, he founded the social commerce network PurePhoto, and music market research firm Opendisc. After his studies, Reille worked as a strategy and management consultant at Andersen and Deloitte & Touch, both in Europe and the US.

'JD Power is committed to conducting research through digital media,' states Kevin Keegan, SVP of Global Research Operations. 'Fabien possesses a unique combination of skills and expertise that will assist us in gathering customer insights from the dynamic and evolving digital realm.'

Web site: www.jdpower.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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