EasyInsites Reports 16 Fold Increase in Year 2 Revenues

In the UK, custom panel solutions specialist EasyInsites has reported a 16 fold increase in revenue since its launch in 2009. The firm has also hired former JD Power & Associates researcher Rebecca Tagg as Custom Panel and Research Operations Manager.

Surrey-based EasyInsites was founded in 2009 by former Research Now Director, Charles Pearson. The full service online research agency specialises in building client custom panels, as well as research communities.

Using technology from Cint AB, EasyInsites clients are able to monetise their panellists by opening their panels to other researchers.

Turnover in the company's first year of trading climbed from £33k in 2009 to £557k in 2010, with gross profit climbing from £25k in year one to £348k in the second year. Operating profit was £46k in 2010, and Pearson says he was very proud of his firm's growth.

Tagg joins from auto research specialist JD Power & Associates where for the past five years she has served as Research Supervisor for European Operations, managing multicountry online fieldwork projects. Earlier in her career, she worked in various marketing, advertising and communications roles at firms such as Procter & Gamble and Philips Electronics.

Comments Pearson: 'Rebecca brings to EasyInsites the right combination of online research and panel experience, intelligence and personality to work very effectively with our diverse UK and US customer base across the FMCG, retail, media, insurance and business services sectors.'

Web site: www.EasyInsites.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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