Networked Insights - which gathers customer intelligence from social networking, sites - has appointed social media specialist Paul Dunay as Chief Marketing Officer.
Founded in 2007, with offices in Madison, WI, New York and Chicago, Networked Insights develops technology which monitors and analyzes conversations taking place in social media. Last year, the firm closed a $5m Series A funding round, which it is using to expand its SocialSense media listening platform, launch new products and accelerate growth.
Dunay joins with a 20-year marketing background. Most recently he served as Global Managing Director of Services and Social Marketing for business communications specialist Avaya. Prior to this, he was Global Director of Integrated Marketing at consultancy BearingPoint, Director of Marketing at Nuance Communications, and Director of Marketing at Scient.
He has also authored four marketing and social media books including ‘Facebook Marketing for Dummies’ and ‘Social Media and the Contact Center for Dummies’.
‘Paul has a passion for social data and the smart use of social conversation to drive marketing ROI and efficiency,’ states CEO Dan Neely. ‘I am confident that with Paul as CMO, we will continue to raise the bar on how social media is used in marketing and media campaigns.’
Web site: www.networkedinsights.com .