BuzzLogic Upgrades Media Targeting Offer

Online media platform provider BuzzLogic has upgraded its conversational media planner BuzzPlanner. Clients can now input specific brand goals and receive a list of URLs for targeting, and use metrics about how actions change online conversations in order to optimize placements.

The company uses a proprietary content index and analytics capabilities to produce and place customized, scalable horizontal media plans across the visible web reaching around 208 million people (comScore figure). Eschewing user-based trackers such as cookies, the firm's all-in-one technology platform combines indexing and analytics to determine which conversations are most critical to advertisers.

The new features allow users to input a query based around specific audience and campaign objectives, from which it then produces a ranked list of hundreds of URLs. Once the user has selected from these it can then target ads based on the selections. Campaigns can subsequently be optimised in real time as the software hones in on the most relevant conversations.

Dave Hills, BuzzLogic's CEO, comments: 'In a world where all content is social and conversations take place throughout the visible Web, the improvements to BuzzPlanner help scale and optimize media plans and buys for the highest return.'

BuzzLogic is headquartered in San Francisco with offices in New York, Chicago and Los Angeles, and is online at www.buzzlogic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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