In the US, online metrics company BuzzLogic has changed its name to Twelvefold Media, to reflect a 'substantial increase' in its size and range of activities since launch. More
In the US, online metrics company BuzzLogic has introduced Spectrum, a platform targeting ads based on the enthusiasm consumers show for online content. More
San Francisco-based online media and metrics company BuzzLogic has announced the appointment of R. Brian Gibson as Chief Financial Officer. More
In San Francisco, digital media and brand metrics company BuzzLogic has secured $7.8m in third round investments. The money is earmarked for expansion plans which include acquisitions, increasing its product offering and doubling the sales force. More
nline media platform provider BuzzLogic has upgraded its conversational media planner BuzzPlanner. Clients can now input specific brand goals and receive a list of URLs for targeting, and use metrics about how actions change online conversations in order to optimize placements. More
Dollars continue to chase firms launching software to measure social media and facilitate advertising on it, while MR firms in growing sectors are also targets for investment. More
Social media specialist BuzzLogic has launched an initiative to enable media companies to capture additional revenue from advertisers who want to reach audiences engaged in specific conversations. More
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