eBay Buys GSI for $2.4 Billion

Internet auctioneer eBay has acquired online marketing specialist GSI Commerce for $2.4 billion. The buy gives eBay access to GSI's database management and segmentation tools, as well as its advanced advertising analytics solutions.

GSI provides brands and retailers with platforms to engage directly with consumers. The firm recently acquired advanced ad analytics firm ClearSaleing, which offers marketers insight into their online ads through its Multi-Brand Attribution solution.

eBay, which also owns the Paypal online payment group, says the acquisition of GSI will improve shoppers' experience while helping the world's largest companies further embrace the online marketplace.

John Donahoe, eBay President and CEO comments: 'The acquisition of GSI, which offers the most comprehensive integrated suite of online commerce and interactive marketing services available, will significantly strengthen our ability to connect buyers and sellers worldwide. Combined with eBay Marketplaces and PayPal, we believe GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.'

Web sites: www.ebay.com and www.gsicommerce.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.