Market Probe Promotes Kumar to MD, Asia Pacific

Full service agency Market Probe has promoted Saji Kumar to the position of Managing Director for Asia Pacific, to consolidate the firm's presence in the region, replacing Roger Thomas who has left the company.

Wisconsin-based Market Probe has offices throughout the US and in Canada, the UK, Belgium, the UAE, India, Bahrain, Hong Kong, Singapore and China.

Kumar has more than 20 years' global industry and consulting experience. Prior to joining the firm a year ago as SVP, Asia Pacific Operations, he held senior research positions at agencies in the US and Australia, including IPSOS, Modeling and Consulting Group, TNS, Millward Brown and Gallup.

In his new role, Kumar will continue to lead customer and brand advocacy research across the Asia Pacific region.

'Asia Pacific is a critical growth region for Market Probe and an increasingly important part of our global business strategy,' he states.

Before joining the firm, Thomas served as President of the Strategic Service Division at Total Research in Princeton, US, and MD of Total Research in the UK. At the time of going to press, it is not known what Thomas' next career move will be, 'though a Market Probe spokesman said that the transition had been 'very amicable'.

Web site: www.marketprobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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