Scarborough Hires Product Development Specialist

In the US, Scarborough Research has appointed Gerardo Guzman as Vice President of Product Management, with a focus on providing solutions for clients to enhance their ROI.

Guzman, who joins in a fortnight's time and will serve as a member of the Scarborough executive leadership team, brings in-depth experience in product management, application development and data integration. Most recently, he directed the Games business at The Nielsen Company; prior to this he worked at SRDS in positions including Senior Director of Marketing. He has a bachelor's degree from the University of Notre Dame and a master's degree from Northwestern University.

President and CEO Tom Drouillard says Guzman has 'an in-depth understanding of measurement in the digital, broadcast and mobile industries, as well as extensive insights on panel research, data integration and digital application development.'

Guzman will divide his time between offices in New York City and Barrington, IL.

Online at www.scarborough.com , Scarborough measures the lifestyle and shopping patterns, media behaviors and demographics of American consumers, with particular expertise in local market research. A joint venture between Nielsen and Arbitron, it has MRC accreditation for its key studies.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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