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Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures. More
Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More
In the US, Scarborough Research is adding nationwide voter data from political data provider TargetSmart Communications to its own consumer database, to enable agencies, politicians and lobbyists to examine consumer behavior relevant to specific election issues. More
Bob Cohen, who served as President and CEO of consumer and media research firm Scarborough Research from 1993 to 2009, has died at home at the age of 58, after a battle with cancer. More
In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More
In the US, Scarborough Research has appointed Gerardo Guzman as Vice President of Product Management, with a focus on providing solutions for clients to enhance their ROI. More
In the US, Scarborough Research - the joint venture between Nielsen and Arbitron - has appointed former Nielsen Online SVP Brian Condon as EVP, Commercial Development. More
In the US, Nielsen/Arbitron joint venture Scarborough Research has hired Nielsen veteran Tom Drouillard as President and CEO, succeeding Gregg Lindner who has moved to Arbitron as Chief Research Officer. More
In New York, Scarborough Research has announced the launch of PRIME Lingo™, a new web-based software platform giving non-specialist users desktop access to data including consumer lifestyles, cross media consumption, sports interest and demographics. More
In the US, local market consumer specialist Scarborough Research has released findings from its first phase of cell phone-only (CPO) survey data collection, which began in selected local markets one year ago. The data shows the extent to which CPO respondents 'tend to be disproportionately young and minority'. More
In the US, Arbitron/Nielsen joint venture Scarborough Research has integrated cell-phone-only (CPO) households into twenty additional local market studies. More
Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More
In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More
In the US, Scarborough Research has expanded its consumer and media research services with the introduction of a new online panel specifically for the youth and teen markets. More
In the US, ratings giant Arbitron has increased VP National Group Services Rich Tunkel's responsibilities to include Northeast sales, as Radio Station Services Regional Manager. More
Audience-FAX, the joint initiative backed by the Audit Bureau of Circulations (ABC) and the Newspaper Association of America (NAA), has been launched on schedule. The service integrates data from sources including Scarborough Research, NetRatings and comScore to combine print and online newspaper audience stats. More
In the US, the Board of The Audit Bureau of Circulations (ABC) has given the go ahead to develop 'Audience-FAX' which will integrate data from Scarborough Research, Nielsen//NetRatings and comScore to provide ABC subscribers with a view of both print and online newspaper audiences. More
In the US, the Audit Bureau of Circulations (ABC) is to work with Scarborough Research and The Newspaper Association of America (NAA), to roll out joint readership figures adding web site traffic and print circulation figures. More
Three recent surveys highlight new technology's effect on consumer habits and the challenge facing advertisers. Newspapers' web sites are boosting their offline circulation; broadband video is bringing new and more lucrative advertising opportunities; and the days of the standalone DVR may be numbered. More
Scarborough Research has hired Kathy Beitler to lead client services for its newspaper custom research division. More
Scarborough Research and Arbitron have announced the launch of a new data set giving detailed information about mall shoppers in the US. The Scarborough Mall Shopper Audience data will be integrated with reach and frequency models for mall ads and promotions. More
US shopping, media and lifestyle analyst Scarborough Research has announced the full accreditation of its core syndicated services by the MRC (Media Rating Council). These include its 75 Top-Tier Local Market Studies and its Multi-Market Study, beginning with the 2006 product year. More
US newspapers' web sites are adding large numbers of readers to their overall circulation, according to two pieces of research out this week. Scarborough Research's integrated data shows encouraging figures for papers as a whole, while The Media Audit looked specifically at gains for alternative weeklies. More
Consumer research agency Scarborough Research has become the second company in two weeks to announce the integration of data from Claritas segmentation products into its services. Data from ConneXions and P$YCLE® NE will provide more consumer detail in the financial and telecoms sectors. More
US newspaper ratings firm Scarborough Research has appointed Edwin Batson, former Director of Marketing Research for the Los Angeles Times, to the new position of Vice President in charge of leading and extending the company's newspaper custom research services. More
Arbitron has appointed Sandra London, formerly of Saturn Corporation, as National Account Manager for the company's Advertiser Marketing Services. She will focus on selling Scarborough Research services to retail and beverage advertisers and marketers. More
US-based newspaper ratings provider Scarborough Research has hired M J Angiollo as Account Director for Print and Internet Services, and promoted Barbara Quisenberry to the new role of Director of Account Management. Both are past Presidents of the Research Federation of the Newspaper Association of America (NAA). More
Radio news and talk shows attract affluent, educated listeners, according to new analysis from Scarborough Research. Also released today is Arbitron's network radio study, which claims that US networked stations reach nearly 80% of 25- to 54-year-olds, three quarters of teens, and 90% of black Americans each week. More
A study from the US Online Publishers Association (OPA) has found that different methods of compiling online audience figures lead to significantly different estimates of visitors to local web sites. The research is based on an analysis of measurement tools from Nielsen//Net Ratings, comScore, Scarborough and The Media Audit. More
Competition in the UK grocery market remains as fierce as ever, according to figures from TNS Superpanel. Tesco's leading market share is still creeping up, but Sainsbury's and Asda are also continuing to grow. Meanwhile, analysis from Scarborough Research in the US defines distinct markets for discount stores Target and Wal-Mart. More
US readership specialist Scarborough Research is forming a Newspaper Advisory Board to provide guidance about the changing research needs of newspapers and their advertisers. The Board will bring together research, sales and marketing executives from newspapers across the country. More
Airport advertising is a highly effective medium for reaching upscale Americans, according to a new study by Arbitron Inc. According to The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale Medium, the 92 million Americans who have flown in the past year represent a generally affluent and well-educated group. More
Total newspaper readership has declined slightly in the past 6 months, according to the latest figures from the NAA. However, papers in the top 50 US markets are reaching nearly eight out of 10 adults (78.6 percent) each week, web site audiences are up steeply and more than a third of papers have raised their circulation. More
Scarborough Research has enhanced its consumer and media database with information about viewing of television program genres. Beginning with this month's release, in-depth qualitative information is available about consumers who watch program types from documentaries to reality dating shows. More
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