New CEO for Interpublic's KRC

Strategic communications specialist KRC Research - part of the Interpublic Group of Companies - has appointed Bradley Honan as its new CEO, effective immediately. He was most recently an SVP at Edelman's research company StrategyOne.

A career working with high-profile political leaders including Hillary Clinton and Mayor Mike Bloomberg - as well as large corporate clients - has given Honan an in-depth understanding of corporate reputation, brand equity and media monitoring. In his new role, his immediate remit is to drive KRC's expansion and develop new research products.

Prior to joining StrategyOne, Honan was a VP at Penn, Schoen & Berland Associates. He holds a bachelor of arts and a master's degree in Survey Research and Analysis, both from the University of Connecticut, and has studied at the London School of Economics.

Jennifer Sosin, who will remain as KRC's President, comments: 'Bradley will be a tremendous asset to KRC. With his leadership, we are confident our business will continue to grow, our insights and applications will thrive, and our offerings will reach a broader audience'.

Honan replaces Peter Shafer who left last month to join online panel specialist Toluna.

Web site: www.krcresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.