Senior Promotions Boost US Team at Added Value

Brand and marketing insight consultancy Added Value has announced four senior promotions, consisting of two newly created Offer Development roles and two moves from Europe to the US.

Moving to the newly created role of EVP, Domestic Development Director in July will be Courtney Rothstein, currently MD in Added Value's New York office. Rothstein will bring her expertise in communications to leading projects for several of the company's largest clients. She will also be advancing the creation of proprietary tools and embedding them throughout the organization. Prior to joining Added Value Rothstein was Director of Client Services at Lieberman Research West.

Taking over in New York as EVP, Managing Director will be Marie Ridgley, currently co-Managing Director of the UK office. Ridgley, who previously worked for Bacardi/Martini UK Ltd, has used her brand strategy skills to make the UK office one of the most innovative and successful in the company. She has also been a driving force in building Added Value's Branding for Good reputation in sustainable innovation and marketing practices across Europe.

Ruth Moss has been in the newly created role of EVP, Global Development Director since January, prior to which she was EVP of Brand Development in North America. A leader in the development of the branding tool CharacterLab, Moss will now champion its use more broadly, as well as the new positioning tool, Brand Sum.

Helen Firth joins Added Value North America from Paris, as Senior Vice President, Brand Development. Firth has worked at some of London's top advertising agencies, including Ogilvy and BBH and will bring over 15 years' experience to communications platform development and channel strategy. She will be based in San Francisco.

Maggie Taylor, CEO of Added Value North America, said: 'I'm extremely pleased to have these talented women by my side to continue building our client relationships in the US. Through their passionate commitment to clients' success, they've earned tremendous respect throughout the organization. These roles will give us an even greater ability to help our clients tackle their toughest marketing challenges.'

Added Value has 22 offices in 14 countries and is online at www.added-value.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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