Research Now has this week launched an online campaign measurement product, ADimension, which combines its global opinion panels with Quantcast's measurement tech to create what the firm calls 'a superior, sustainable, permission-based measurement methodology' for campaign evaluation.
The product is initially available in the USA, Canada, the UK, France, Germany, Australia and New Zealand. Its design reflects the prominence of debates over online privacy and the current and pending legislation in the area: Research Now's millions of opinion panellists are made aware of the measurement process, ensuring permission-based data collection.
Clients are given a combination of aggregated statistics on the performance of online ad campaigns and detailed demographic, attitudinal and behavioural data for respondents.
President and CEO Chris Havemann comments: 'Our ADimension technology has significant potential to improve the way online display advertising campaigns are evaluated, offering a superior methodology to incumbent products' - made possible by joining forces with the 'industry leading capabilities' of San Francisco-based Quantcast.
Research Now has more than 6 million panellists in 38 countries worldwide, and 22 offices around the globe. Web sites are at www.researchnow.com and www.quantcast.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.