Omniture Revenue Jumps

Software giant Adobe has reported 'record revenue' of $115.9m for its Omniture web analytics division for the second quarter of fiscal year 2011, ended June 3, compared with $91.9m for the prior year period.

Adobe, which is best known for its graphic design software, acquired Omniture for around $1.8 billion in 2009, with the intention of combining its own content creation tools with Omniture's web analytics, measurement and optimization technologies.

During the second quarter, Omniture server transactions were up 13% year-on-year, while mobile and tablet device traffic remained the fastest-growing part of the business, with the number of transactions measured for mobile devices growing 24% quarter-over-quarter.

For the group as a whole, revenue grew 9% to $1.02 billion from $943.03m in the year-ago period, while net income rose 54% to $229.43m from $148.61m last year. Omniture's SiteCatalyst product - which gives real-time intelligence about online strategies and marketing initiatives - accounted for 51% of the firm's product revenue.

In Q3, the company expects revenue to be between $1 billion and $1.05 billion, and for fiscal year 2011, Adobe is expecting about 10% revenue growth.

In an investor call held yesterday, President and CEO Shantanu Narayen said that Adobe is undergoing a 'significant transformation', with the firm now focusing on content authoring, digital marketing optimization, and customer experience management - as well as the synergies between the three areas.

'Increasingly, we are finding that the real power is in creating customer solutions like digital publishing and web experience management that integrate our product lines,' Narayen said. 'Our clients need to make compelling experiences that will scale across media and devices, manage their assets to streamline touch points with customers, mobilize the experiences to easily reach their audience across every channel, and measure the effectiveness of experiences to maximize customer conversion and revenue. This need has never been more critical than it is right now.'

Web site: www.adobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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