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Former Omniture exec Lawrence Chua has joined WPP digital marketing agency XM Asia Pacific as Analytics Director in its strategy practice. He will be based in Singapore. More
US software giant Adobe - which owns web analytics firm Omniture and online audience behavior specialist Demdex - has announced plans to restructure its Digital Media and Digital Marketing teams, cutting around 750 staff in North America and Europe. More
Josh James, the co-founder of web analytics giant Omniture, has secured a $43m investment to launch a new business intelligence (BI) company called Domo, with a boast to 'transform the way executives manage their business'. More
Software giant Adobe has reported 'record revenue' of $115.9m for its Omniture web analytics division for the second quarter of fiscal year 2011, ended June 3, compared with $91.9m for the prior year period. More
Omniture-owner Adobe has launched SocialAnalytics, a new product within its Online Marketing Suite which it says will enable marketers to monitor, measure and monetize social media via a single application. Separately, the firm's SiteCatalyst analytics solution has won MRC accreditation for four of its key metrics. More
Software giant Adobe has acquired online audience behavior specialist Demdex, with the aim of boosting its ability to help advertisers and publishers deliver relevant digital experiences to their customers. Terms of the deal were not disclosed. More
Software giant Adobe is planning to open a new data centre outside London, to serve clients of its Omniture Business Unit in Europe, the Middle East and Africa. More
Software giant Adobe Systems has re-branded all Omniture's products following its acquisition of the web analytics firm last year. More
Online analytics firm Omniture has launched its social media display advertising solution, SearchCenter Plus, which allows marketers to measure, manage and optimize targeted display advertising buys on Facebook. It also released EMEA results from a survey of marketers' new media usage and ROI capability. More
US-based web analytics firm Omniture has added new analytics capabilities to its Online Marketing Suite, to enable clients to measure and optimize traffic and activity on the Apple iPad. More
Software giant Adobe has reported results for the three months ending March 5th, including 'record' quarterly revenue of $87.7m for its recently acquired online analytics business Omniture. More
US web analytics firms Omniture and Coremetrics have separately announced plans to provide online marketers with solutions to optimize Facebook as a marketing channel. More
Arbitron, comScore and Omniture have been commissioned to work with NBC Sports to provide cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games, tracking the network's coverage reach across its broadcast, cable and online platforms. More
US-based web analytics firm Omniture has launched a solution that combines the social media measurement and analytics of its SiteCatalyst platform, with the best practices of its consulting services division. More
In the US, regulators have given graphic design software giant Adobe the go ahead to proceed with its acquisition of web analytics firm Omniture for around $1.8 billion, or $21.50 per share. The offer deadline for shareholders is October 22. More
US-based web analytics firm Omniture has measured what it says is the first retail transaction ever to take place in Facebook, on behalf of a florist and gift retailer advertising on the social networking site. More
US web analytics firm Omniture and online measurement specialist comScore have partnered to deliver what they describe as a 'unified digital audience measurement system'. More
Graphic design and display software giant Adobe Systems Incorporated is to acquire web analytics and online business optimization firm Omniture, Inc. for around $1.8 billion. More
Web analytics firm Omniture has opened a new office in Melbourne, taking the number of locations it has in the Asia Pacific (APAC) region to eight. More
US web analytics firm Omniture has unveiled a system for measuring the success of advertising on Facebook applications. More
US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More
US web analytics firm Omniture has released a new version of Omniture SiteCatalyst, to allow users to measure the spread of viral video across video-sharing sites such as Twitter, YouTube and Facebook. More
WPP's new partner Omniture has announced results for its fourth quarter and fiscal year ended December 31, 2008. Revenue of $296m is more than double the 2007 figure - on a like-for-like basis it grew 113%. More
Marcoms giant WPP has announced a partnership with US web analytics firm Omniture to provide clients with 'more effective insights' across both digital and traditional media channels. The deal involves WPP investing $25m in Omniture stock. More
US web analytics firm Omniture has launched a product to provide retailers with real-time visual analysis of customer interactions, and correlate off-line data with online interactions. More
US web analytics firm Omniture has extended its measurement capabilities to help marketers and developers better understand how iPhone users are interacting with applications. More
US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. More
US web analytics firm Omniture has partnered with Chinese language Internet search firm Baidu to provide online marketers around the world with access to Chinese consumers. More
US web analytics firm Omniture has made 9% of its 1,200 strong workforce redundant, following its acquisition by Photoshop creator Adobe. More
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