O'Brien Returns to Lead Ipsos Understanding UnLtd

In the US, Marilyn O'Brien has re-joined qual and innovation specialist Ipsos Understanding UnLtd (IUU) as Chairwoman and CEO, after a year-out spent in a global role at Ipsos. To support O'Brien's return, Peter Weylie and Ali Perry have been promoted to the role of Co-President.

O'Brien returns to IUU after spending a year in a global strategic advisory and client management role within Ipsos. She co-founded qual agency Understanding UnLtd in 1996, and joined Ipsos when it acquired her firm in 2005.

Jim Smith, Chairman and CEO for Ipsos in the Americas, comments: 'Marilyn has the experience and skill to guide our qualitative specialists as they help clients explore the underlying issues and ideas that drive consumer behaviors. The promotions of Peter and Ali are both very well deserved as they are an integral part of the success of IUU and together with Marilyn are capable of elevating the innovative qualitative research we deliver to clients.'

Weylie joined Ipsos' Public Affairs division in 1999, where he launched the Municipal Affairs practice. He then joined IUU in 2007, leading the Finance and Technology businesses, and latterly the Health division.

Perry has been with Ipsos since 2008, and since joining IUU, she has led the Consumer Package Goods (CPG) team. In her new role, Perry's responsibilities will be expanded to include overall business development and innovation.

Web site: www.ipsos-uu.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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