Partnership for Bazaarvoice and Buddy Media

Austin, TX-based online conversation specialist Bazaarvoice and social media software firm Buddy Media have formed a partnership and launched its first product, a 'social application, or sapplet' to help brands integrate online customer conversations in their social media campaigns.

The application, entitled 'What's Popular Right Now' promises to allow clients to 'seamlessly integrate Bazaarvoice customer-generated content into their Buddy Media-powered brand pages and social media campaigns'. Clients define a category of products or services they wish to feature in a campaign, and the 'sapplet' uses online ratings and reviews to pick the most popular products or services and promote them / their Bazaarvoice content and share their experiences with their friends.

Mike Svatek, Chief Strategy Officer at Bazaarvoice, comments: 'As brands strive to make the most of social networks, we're enthusiastic to partner with Buddy Media to generate greater product awareness on social networks, deeper engagement with fans and followers, and increased conversions from social media.' Buddy Media CEO Michael Lazerow says his firm's social marketing suite is 'built specifically for brands to power connections with their customers and fans' and adds: 'In this case, the capabilities of Buddy Media and Bazaarvoice aligned perfectly to build a unique product.'

Web sites are at www.bazaarvoice.com and www.buddymedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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