MetrixLab's Habgood to Lead Division

European online consumer researcher MetrixLab has promoted Andy Habgood to the post of Managing Consultant, to lead the firm's UK Brand, Media and Advertising division from its offices in London.

MetrixLab specializes in online and cross-media campaign tracking, ad and packaging pre-testing, online concept, and global consumer communities, as well as web site user testing and customer and employee satisfaction research.

The firm has 140 employees based in Rotterdam, New York, London, Paris, Hamburg and Madrid, and has plans to open in Asia and Latin America later this year.

Habgood joined the firm at the end of last year from Millward Brown, where he had worked since 2001 in a number of roles in the UK and US. During his 12 year career, he has focused on brand and communications research with a core focus on brand health/brand equity tracking and copy testing.

Lucas Hulsebos, Global Business Unit Director, comments on the appointment: 'We're building and strengthening our international teams and Andy's promotion will definitely help us to grow the UK business.'

Last summer the firm also appointed former Millward Brown leaders Graham Kerr and Michelle de Montigny as consultants in its US operation in New York.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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