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IBOPE Zogby Rebrands as IBOPE Inteligência

April 12 2012
IBOPE Zogby (formerly Zogby International) has been re-named IBOPE Inteligência, a name which the firm says better reflects its parent company IBOPE Group’s geographic reach in the Americas and globally.

Kjell de OrrBrazilian research agency IBOPE Group acquired polling company Zogby International in 2010, and then re-branded the company as IBOPE Zogby last March, as part of its strategy to enter the US market.

IBOPE Inteligência - which is the same brand used by the IBOPE Group in five other countries - provides customized solutions for market, behavior, brand, public opinion and Internet research. The company remains headquartered in Miami, FL, with offices in Utica, NY and Washington, D.C.

Divisional CEO Kjell de Orr (pictured) comments: ‘Changing our name to reflect the international reach of our parent company helps showcase the overall strength and resources behind IBOPE Inteligência.’

Web sites: www.ibopeinteligencia.com and www.ibope.com .